# Value proposition: what it is and how it works · Zorraquino
> The value proposition explains what relevant benefit a solution offers, to whom, and why it deserves to be chosen.
URL: https://www.zorraquino.com/en/dictionary/value-proposition

# Value proposition

The value proposition explains what relevant benefit a solution offers, to whom, and why it deserves to be chosen

What it means, how it is used and where it comes up, with its related concepts.

[The whole glossary](https://www.zorraquino.com/en/dictionary)

## What it is and how it works

It should connect a need with specific capabilities and evidence. It can guide product design and communication. A list of features is not enough if it does not explain how it improves a situation that matters to the customer.

Topics

[Strategic design and innovation](https://www.zorraquino.com/en/dictionary/category/diseno-estrategico-e-innovacion)

## Variants and linked concepts

- **Benefits.** Benefits explain what a person gains by using an offering, beyond listing its features.
- **Emotional benefits.** Emotional benefits relate to how a person feels, for example by gaining peace of mind or confidence.
- **Functional benefits.** Functional benefits describe outcomes of use, such as saving time or reducing effort. They can also be a source of differentiation.
- **Symbolic benefits.** Symbolic benefits connect the offering with identity, belonging or social recognition, depending on the audience and context.
- **Added value.** Added value describes an additional benefit perceived compared with an alternative. It should be explained from the customer's need.

## Related concepts

- [Strategic design](https://www.zorraquino.com/en/dictionary/ux/strategic-design.html)
- [Systemic design](https://www.zorraquino.com/en/dictionary/systemic-design)
- [Minimum viable product](https://www.zorraquino.com/en/dictionary/lean/minimum-viable-product.html)