# Z Trends · Trend reports and sessions · Zorraquino
> Explore Zorraquino’s trend reports, sessions and videos on people, brands, technology and business.
URL: https://www.zorraquino.com/en/trends

# Z Trends

Anticipate, lead and transform

Trend reports every year and open sessions, many on video.

## Upcoming sessions

[![Consumer Trends 2027 x Fundación BBK](https://www.zorraquino.com/informes/ct2027/portada.webp)consumerConsumer Trends 2027 x Fundación BBK3 Nov · Bilbao](https://www.zorraquino.com/en/trends/sesion-2026-consumer-trends-2027-x-fundacion-bbk)[![Consumer Trends 2027](https://www.zorraquino.com/informes/ct2027/portada.webp)consumerConsumer Trends 20275 Nov · Madrid](https://www.zorraquino.com/en/trends/sesion-2026-consumer-trends-2027)

## Reports

We anticipate the challenges ahead and create new futures. We move from vision to value, applying trends strategically from a humanist perspective

[consumerConsumer Trends 20262025 · Spanish only](https://www.zorraquino.com/en/trends/consumer-trends-2026)[crisisCrisis Trends 20252025](https://www.zorraquino.com/en/trends/informe-crisis-trends-2025)[UXUX Trends 2025: digital design trends2025](https://www.zorraquino.com/en/trends/informe-ux-trends-2025)[consumerConsumer Trends 20252024](https://www.zorraquino.com/en/trends/informe-consumer-trends-2025)[consumerConsumer Trends 20242023](https://www.zorraquino.com/en/trends/informe-consumer-trends-2024)[brandBranding Trends2023](https://www.zorraquino.com/en/trends/informe-branding-trends)[consumerConsumer Trends 20232022](https://www.zorraquino.com/en/trends/informe-consumer-trends-2023)[metaverseMetaverse Trends 20222022](https://www.zorraquino.com/en/trends/informe-metaverse-trends-2022)[See all reports](https://www.zorraquino.com/en/trends/reports)

## Sessions

We create spaces for dialogue, interaction and listening that connect knowledge and business

[![Ponente ante la diapositiva «Problema vs. solución», junto a una gran Z](https://www.zorraquino.com/img/sesiones/descubriendo-el-product-market-fit.jpg)productDiscovering product-market fitJune 2025](https://www.zorraquino.com/en/trends/sesion-2025-descubriendo-el-product-market-fit)[![Sala llena de público ante un ponente y una pantalla al fondo](https://www.zorraquino.com/img/sesiones/ai-creative.jpg)AIAI CreativeJanuary 2026](https://www.zorraquino.com/en/trends/sesion-2026-ai-creative)[![Market and consumer trends for 2026](https://i.ytimg.com/vi/m2iO7j922sk/hqdefault.jpg)consumerMarket and consumer trends for 2026November 2025](https://www.zorraquino.com/en/trends/sesion-2025-tendencias-de-mercado-bry-consumo-para-2026)[![Designing for accessibility](https://i.ytimg.com/vi/DBqsWHxj9xo/hqdefault.jpg)accessibilityDesigning for accessibilityApril 2025](https://www.zorraquino.com/en/trends/sesion-2025-disenar-en-la-accesibilidad)[![Asistentes aplaudiendo sentados durante una sesión](https://www.zorraquino.com/img/sesiones/tendencias-de-diseno-digital.jpg)UXDigital design trendsFebruary 2025](https://www.zorraquino.com/en/trends/sesion-2025-tendencias-de-diseno-digital)[![Público atento en gradas escuchando a un ponente con micrófono](https://www.zorraquino.com/img/sesiones/tendencias-consumo-2025.jpg)consumerMarket and consumer trends for 2025November 2024](https://www.zorraquino.com/en/trends/sesion-2024-tendencias-consumo-2025)[![Ponente ante un mapa del mundo proyectado, junto a una gran Z, ante el público](https://www.zorraquino.com/img/sesiones/prospectiva.jpg)innovationFrom foresight to opportunitySeptember 2024](https://www.zorraquino.com/en/trends/sesion-2024-prospectiva)[![No-code to drive business opportunities](https://i.ytimg.com/vi/wWCYYsAIaZQ/hqdefault.jpg)no-codeNo-code to drive business opportunitiesJune 2024](https://www.zorraquino.com/en/trends/sesion-2024-nocode)[See all sessions](https://www.zorraquino.com/en/trends/sessions)