# Brand in motion · Branding Trends · Zorraquino > Movement as a language that opens up new ways of communicating. URL: https://www.zorraquino.com/en/trends/branding-trends/brand-in-motion ![Brand in motion: Movement as a language that opens up new ways of communicating.](https://cdn.sanity.io/images/0w1142l8/production/dc999a5c9523745195c071b7dc17128111f690c4-1920x1440.webp/brand-in-motion-movement-as-a-language-that-opens-up-new-ways-of-communicating.webp?w=1600&fit=max&auto=format&q=85) Trend 04 # Brand in motion 1. [Branding TrendsHome](https://www.zorraquino.com/en/trends/branding-trends) 2. [Trend 01Rebrand but reframe](https://www.zorraquino.com/en/trends/branding-trends/rebrand-but-reframe) 3. [Trend 02Less logo, more meaning](https://www.zorraquino.com/en/trends/branding-trends/less-logo-more-meaning) 4. [Trend 03Flexy brands](https://www.zorraquino.com/en/trends/branding-trends/flexy-brands) 5. [Trend 04Brand in motion](https://www.zorraquino.com/en/trends/branding-trends/brand-in-motion) 6. [Trend 05Color for power](https://www.zorraquino.com/en/trends/branding-trends/color-for-power) 7. [Trend 06Fonts to differentiate](https://www.zorraquino.com/en/trends/branding-trends/fonts-to-differentiate) 8. [Trend 07Science fiction](https://www.zorraquino.com/en/trends/branding-trends/science-fiction) 9. [Trend 08No packaging](https://www.zorraquino.com/en/trends/branding-trends/no-packaging) 10. [Trend 09Nostalgic retro](https://www.zorraquino.com/en/trends/branding-trends/nostalgic-retro) 11. [Trend 10AI for branding](https://www.zorraquino.com/en/trends/branding-trends/ai-for-branding) Brand in motion Movement as a language that opens up new ways of communicating. ## Dynamic experiences One way to succeed in the growing battle for attention is to stand out. That is why many companies are looking for the best way to increase their brand recognition and identity. One of the most interesting trends is adding dimension and movement. A well-animated logo can help people remember the brand better and brings innovation and an avant-garde feel. It can also be a way of telling the audience a story in a matter of seconds. This trend was key a couple of years ago, but as the digital landscape keeps evolving, we are seeing a mix of real products and animated elements, along with integrations of 2D animation with live action or 3D environments, with sound clearly centre stage. Kinetic typography used to be seen only in the magical world of film and TV title sequences, because dynamic text was so hard to develop. Today this animation trend is practically everywhere, from websites and apps to social media ads. Breaking the rules has let brands stretch, bend, twist and even transform to the rhythm of music; the possibilities for dynamic movement are endless, the only limit is the imagination. ## Cases 01 / 05 Zorraquino spotlights 1. 01 To succeed and be recognised, brands need to stand out. Adding dimension and movement to the logo can help brands be more memorable. 2. 02 As the digital landscape evolves, mixes of real and animated elements, with sound centre stage, are becoming more and more common. 3. 03 The new rules have let brands change shape, twist and dance to the rhythm of music. The possibilities are endless. ## More on the trend ### References - [Rock & Roll Hall of Fame Begins New Era with New Brand](https://brandfetch.com/blog/rock-and-roll-hall-of-fame-new-logo-and-brand) - [NB Studio rebrands Philharmonie Luxembourg, inspired by the building’s many columns](https://www.itsnicethat.com/news/nb-studio-philharmonie-luxembourg-graphic-design-branding-170523) - [NB Studio crafts a fresh, rhythmic identity for the Philharmonie Luxembourg](https://www.creativeboom.com/news/philharmonie-luxembourg/) - [La Filarmónica de Luxemburgo presenta una identidad rítmica por NB Studio](https://www.elpoderdelasideas.com/la-filarmonica-de-luxemburgo-presenta-una-identidad-ritmica-por-nb-studio/) - [Leeds International Festival of Ideas 22](https://designeverywhere.co/work/lifi-22/?id=) - [Leeds International Festival of Ideas 2022](https://designeverywhere.co/work/lifi-22//) - [BBC’s Scandinavian channel Nordic launches with mediative identity](https://www.itsnicethat.com/news/weareseventeen-bbc-nordic-graphic-design-branding-180423) - [Identidad del canal BBC Nordic por la agencia weareseventeen](https://www.elpoderdelasideas.com/identidad-del-canal-bbc-nordic-por-la-agencia-weareseventeen/) - [Sheba Hope Reef](https://www.shebahopegrows.com/home) - [Sheba Hope Grows](https://www.weareseventeen.com/project/hope-grows/) Pages 53–65 of the report [![Color for power: Between vibrant, digital palettes and neutral, natural tones.](https://cdn.sanity.io/images/0w1142l8/production/b61c02a31479715601b451965616f8b78de97229-1792x1344.webp/color-for-power-between-vibrant-digital-palettes-and-neutral-natural-tones.webp?w=1600&fit=max&auto=format&q=85)](https://www.zorraquino.com/en/trends/branding-trends/color-for-power) Next trend · 05 [Color for power](https://www.zorraquino.com/en/trends/branding-trends/color-for-power)