# Consumer Trends 2020 · Zorraquino > Consumer and market trends for 2020. URL: https://www.zorraquino.com/en/trends/consumer-trends-2020 ![Consumer Trends 2020 cover: a woman looks at the camera in a supermarket aisle as she takes a product from the shelf.](https://cdn.sanity.io/images/0w1142l8/production/aa0b30b3af78c4e7100062fb344ee62400c32711-2400x1800.webp/consumer-trends-2020-cover-a-woman-looks-at-the-camera-in-a-supermarket-aisle-as.webp?w=1600&fit=max&auto=format&q=85) # ConsumerTrends 2020 Consumer and market trends for 2020. [Download the reportDownload](https://cdn.sanity.io/files/0w1142l8/production/731f0e0ce48a61bf2384d2c8a2db2d6dae5ca729.pdf/zorraquino-consumer-trends-2020-es.pdf?dl=) 1. [Consumer Trends 2020Home](https://www.zorraquino.com/en/trends/consumer-trends-2020) 2. [Trend 01Silver economy](https://www.zorraquino.com/en/trends/consumer-trends-2020/silver-economy) 3. [Trend 02No money](https://www.zorraquino.com/en/trends/consumer-trends-2020/no-money) 4. [Trend 03Superfoods](https://www.zorraquino.com/en/trends/consumer-trends-2020/superfoods) 5. [Trend 04Streaming culture](https://www.zorraquino.com/en/trends/consumer-trends-2020/streaming-culture) 6. [Trend 05Conscious tourism](https://www.zorraquino.com/en/trends/consumer-trends-2020/conscious-tourism) 7. [Trend 06Re-commerce](https://www.zorraquino.com/en/trends/consumer-trends-2020/re-commerce) 8. [Trend 07Digital wellbeing](https://www.zorraquino.com/en/trends/consumer-trends-2020/digital-wellbeing) 9. [Trend 08AI First](https://www.zorraquino.com/en/trends/consumer-trends-2020/ai-first) 10. [Trend 09Brand ideology](https://www.zorraquino.com/en/trends/consumer-trends-2020/brand-ideology) 11. [Trend 10Techno humans](https://www.zorraquino.com/en/trends/consumer-trends-2020/techno-humans) ## Introduction As the amount of information grows, the range of products and services expands and social awareness becomes ever more evident, it is essential to know where our consumer society is heading and what the new kinds of consumers demand, so as to get the next marketing strategies right. ## Cultural drivers ![Sustainability](https://cdn.sanity.io/images/0w1142l8/production/a9f1f8124fa94f143ad4f9c03ef8557829904dd4-1600x1004.webp/sustainability.webp?w=1600&q=85&auto=format&fit=max) ### Sustainability Meeting the needs of the present without compromising the needs of future generations is one of the greatest challenges facing humanity. ![Social awareness](https://cdn.sanity.io/images/0w1142l8/production/2e12e80f4b8026d76a95dd26224cae56cf28b72a-1600x1067.webp/social-awareness.webp?w=1600&q=85&auto=format&fit=max) ### Socialawareness Hopes for a sustainable society rest on conscious practices based on a circular economy in which sharing resources is essential. ![Touristification](https://cdn.sanity.io/images/0w1142l8/production/fbc4b93fee68935c71e75fa6da3f37cbe37c0ab9-1600x900.webp/touristification.webp?w=1600&q=85&auto=format&fit=max) ### Touristification Mass tourism has an impact on the urban social fabric, distorting spaces and gentrifying cities in the age of globalisation. ![Inclusion](https://cdn.sanity.io/images/0w1142l8/production/21d544ed27c6b1bf142403b721fb0add2063552b-1600x1029.webp/inclusion.webp?w=1600&q=85&auto=format&fit=max) ### Inclusion Knowledge shared thanks to connectivity drives social empowerment through a collective awareness that nurtures diversity. ![Health style](https://cdn.sanity.io/images/0w1142l8/production/fd0ac4a922f73c2e9e9f81ea801239ab238e167b-1600x1066.webp/health-style.webp?w=1600&q=85&auto=format&fit=max) ### Healthstyle New lifestyles promote the harmonious development of human beings, with the aim of raising their quality of life by keeping track of their wellbeing. ![Food culture](https://cdn.sanity.io/images/0w1142l8/production/72715ff8b582a6ff7ce4be7656ee86c91fb0b93d-1600x995.webp/food-culture.webp?w=1600&q=85&auto=format&fit=max) ### Foodculture The social role of gastronomy is a key lifestyle factor in a society that calls for healthy and sustainable food consumption. ![Ultraconnection](https://cdn.sanity.io/images/0w1142l8/production/4e732b78e4e8090d7cfcdc21cf6f3c7cbc79b5de-1600x1066.webp/ultraconnection.webp?w=1600&q=85&auto=format&fit=max) ### Ultraconnection Digital products compete for human attention in a world saturated by internet culture, where disconnecting is not within everyone's reach. ![Technological intelligence](https://cdn.sanity.io/images/0w1142l8/production/b900a5e695e51bc111542d4ef0a0fe6136610dec-1600x1066.webp/technological-intelligence.webp?w=1600&q=85&auto=format&fit=max) ### Technologicalintelligence Artificial intelligence gives machines emotional technology capable of recognising human feelings, while the debate over privacy and security continues. ## The ten trends [![Silver economy: Older people as an engine of the economy.](https://cdn.sanity.io/images/0w1142l8/production/816b17dc00765d82625974843a85e780d128c4bd-1600x1067.webp/silver-economy-older-people-as-an-engine-of-the-economy.webp?w=1600&fit=max&auto=format&q=85)01Silver economyOlder people as an engine of the economy.Read trend](https://www.zorraquino.com/en/trends/consumer-trends-2020/silver-economy)[![No money: Cryptocurrencies and digital payments as substitutes for money.](https://cdn.sanity.io/images/0w1142l8/production/884f327c224c63fefb223f2c5a83d2e28ef95206-1024x768.webp/no-money-cryptocurrencies-and-digital-payments-as-substitutes-for-money.webp?w=1600&fit=max&auto=format&q=85)02No moneyCryptocurrencies and digital payments as substitutes for money.Read trend](https://www.zorraquino.com/en/trends/consumer-trends-2020/no-money)[![Superfoods: Real food, artificial food and foodstitutes.](https://cdn.sanity.io/images/0w1142l8/production/ef88429f5c5127f1d36560358df0548a4c458901-1600x900.webp/superfoods-real-food-artificial-food-and-foodstitutes.webp?w=1600&fit=max&auto=format&q=85)03SuperfoodsReal food, artificial food and foodstitutes.Read trend](https://www.zorraquino.com/en/trends/consumer-trends-2020/superfoods)[![Streaming culture: NON-ownership in times of circular economy.](https://cdn.sanity.io/images/0w1142l8/production/ffc76b05729b8b2612931ecafb7f949f8cf8f1fc-1600x1083.webp/streaming-culture-non-ownership-in-times-of-circular-economy.webp?w=1600&fit=max&auto=format&q=85)04Streaming cultureNON-ownership in times of circular economy.Read trend](https://www.zorraquino.com/en/trends/consumer-trends-2020/streaming-culture)[![Conscious tourism: Responsible travel as a brake on touristification.](https://cdn.sanity.io/images/0w1142l8/production/d9d8c1da8a9ad59127a26f0042f867e2f38e348b-1600x1075.webp/conscious-tourism-responsible-travel-as-a-brake-on-touristification.webp?w=1600&fit=max&auto=format&q=85)05Conscious tourismResponsible travel as a brake on touristification.Read trend](https://www.zorraquino.com/en/trends/consumer-trends-2020/conscious-tourism)[![Re-commerce: Second lives as the future of the circular economy.](https://cdn.sanity.io/images/0w1142l8/production/0cdf21a8c78cb02f5a0490262c56ab8dc5fc8c06-1440x960.webp/re-commerce-second-lives-as-the-future-of-the-circular-economy.webp?w=1600&fit=max&auto=format&q=85)06Re-commerceSecond lives as the future of the circular economy.Read trend](https://www.zorraquino.com/en/trends/consumer-trends-2020/re-commerce)[![Digital wellbeing: Mental health matters in an ultraconnected world.](https://cdn.sanity.io/images/0w1142l8/production/a149c021b0a3ff83f08bfea1f54815f74b7335c8-1200x675.webp/digital-wellbeing-mental-health-matters-in-an-ultraconnected-world.webp?w=1600&fit=max&auto=format&q=85)07Digital wellbeingMental health matters in an ultraconnected world.Read trend](https://www.zorraquino.com/en/trends/consumer-trends-2020/digital-wellbeing)[![AI First: Artificial intelligence in everyday life.](https://cdn.sanity.io/images/0w1142l8/production/fd49b611a16dc72ff98b3708acf631b786b78302-1600x900.webp/ai-first-artificial-intelligence-in-everyday-life.webp?w=1600&fit=max&auto=format&q=85)08AI FirstArtificial intelligence in everyday life.Read trend](https://www.zorraquino.com/en/trends/consumer-trends-2020/ai-first)[![Brand ideology: Values come to light and brands take a loud and clear stance.](https://cdn.sanity.io/images/0w1142l8/production/9bd5ac918251e2f822ba5fb07ea3a50a4ab0fbdd-1280x720.webp/brand-ideology-values-come-to-light-and-brands-take-a-loud-and-clear-stance.webp?w=1600&fit=max&auto=format&q=85)09Brand ideologyValues come to light and brands take a loud and clear stance.Read trend](https://www.zorraquino.com/en/trends/consumer-trends-2020/brand-ideology)[![Techno humans: From facial recognition to emotional technology.](https://cdn.sanity.io/images/0w1142l8/production/83b5919acf9626d61146e0f9519cbe74771b9ec4-1224x660.webp/techno-humans-from-facial-recognition-to-emotional-technology.webp?w=1600&fit=max&auto=format&q=85)10Techno humansFrom facial recognition to emotional technology.Read trend](https://www.zorraquino.com/en/trends/consumer-trends-2020/techno-humans) ## 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