# AI First · Consumer Trends 2020 · Zorraquino > Artificial intelligence in everyday life. URL: https://www.zorraquino.com/en/trends/consumer-trends-2020/ai-first ![AI First: Artificial intelligence in everyday life.](https://cdn.sanity.io/images/0w1142l8/production/fd49b611a16dc72ff98b3708acf631b786b78302-1600x900.webp/ai-first-artificial-intelligence-in-everyday-life.webp?w=1600&fit=max&auto=format&q=85) Trend 08 # AI First 1. [Consumer Trends 2020Home](https://www.zorraquino.com/en/trends/consumer-trends-2020) 2. [Trend 01Silver economy](https://www.zorraquino.com/en/trends/consumer-trends-2020/silver-economy) 3. [Trend 02No money](https://www.zorraquino.com/en/trends/consumer-trends-2020/no-money) 4. [Trend 03Superfoods](https://www.zorraquino.com/en/trends/consumer-trends-2020/superfoods) 5. [Trend 04Streaming culture](https://www.zorraquino.com/en/trends/consumer-trends-2020/streaming-culture) 6. [Trend 05Conscious tourism](https://www.zorraquino.com/en/trends/consumer-trends-2020/conscious-tourism) 7. [Trend 06Re-commerce](https://www.zorraquino.com/en/trends/consumer-trends-2020/re-commerce) 8. [Trend 07Digital wellbeing](https://www.zorraquino.com/en/trends/consumer-trends-2020/digital-wellbeing) 9. [Trend 08AI First](https://www.zorraquino.com/en/trends/consumer-trends-2020/ai-first) 10. [Trend 09Brand ideology](https://www.zorraquino.com/en/trends/consumer-trends-2020/brand-ideology) 11. [Trend 10Techno humans](https://www.zorraquino.com/en/trends/consumer-trends-2020/techno-humans) AI First Artificial intelligence in everyday life. ## At a glance Artificial intelligence is one of the technologies that poses the most challenges, not only in terms of configuration and development, but also from a social and ethical point of view. Its integration into objects and applications that are already part of our daily lives is growing at a dizzying pace. And although many of these solutions have been with us for a while, most of the time we barely notice the many facets of our lives that smart technology has taken over. One of the great challenges is to create algorithms that take ethical values into account in order to guarantee the transparency and honesty of the technology's behaviour. The digital trail we leave with our daily activities keeps growing. The need for cohesive regulations to control the privacy of our data is therefore becoming imperative. ## Cases 01 / 05 Zorraquino spotlights 1. 01 Applications of artificial intelligence in everyday life are no longer a bold vision but a reality. And the journey continues, because the revolution in the industry has only just begun. 2. 02 One of the great achievements of artificial intelligence is that it has allowed technology to adapt to human beings and not the other way round. For many years we had to learn how to handle technology; now it is technology that learns our behaviour. 3. 03 The benefits of applying artificial intelligence in many areas are undeniable, but alongside them there are also risks and challenges associated with its implementation that require more regulation. ## More on the trend ### References - [Contexto social y marco ético de la Inteligencia Artificial](https://www.fundacionbankinter.org/ftf/tendencias/inteligencia-artificial/contexto-social-ia) - [These fashion models were created using AI, but they look spookily life-like](https://www.businessinsider.com/datagrid-ai-created-spookily-life-like-fashion-models-2019-5?IR=T) - [Die Nase hinter dem Parfüm](https://www.ibm.com/de-de/blogs/think/2019/05/21/parfum/) - [AI Predicts Musical Genre by Identifying Surprising Patterns in Hit Songs](https://viterbischool.usc.edu/news/2019/08/ai-predicts-musical-genre-by-identifying-surprising-patterns-in-hit-songs/) - [The world’s first poop database needs your help](https://www.theverge.com/2019/10/29/20937108/poop-database-ai-training-photo-upload-first-mit) - [Dare to share your poop for science—and help change the future of gut health](https://seed.com/poop/) - [Accurate Markerless Jaw Tracking for Facial Performance Capture](https://studios.disneyresearch.com/2019/07/12/accurate-markerless-jaw-tracking-for-facial-performance-capture/) - [Amazon is injecting Alexa with more artificial intelligence than ever](https://www.fastcompany.com/90409535/little-by-little-amazon-is-giving-alexa-more-ai-smarts) - [Philippe Starck, Kartell and Autodesk unveil "world's first production chair designed with artificial intelligence"](https://www.dezeen.com/2019/04/11/ai-chair-philippe-starck-kartell-autodesk-artificial-intelligence-video/) - [El futuro de la IA: hacia inteligencias artificiales realmente inteligentes](https://www.bbvaopenmind.com/articulos/el-futuro-de-la-ia-hacia-inteligencias-artificiales-realmente-inteligentes/) Pages 228–252 of the report [![Brand ideology: Values come to light and brands take a loud and clear stance.](https://cdn.sanity.io/images/0w1142l8/production/9bd5ac918251e2f822ba5fb07ea3a50a4ab0fbdd-1280x720.webp/brand-ideology-values-come-to-light-and-brands-take-a-loud-and-clear-stance.webp?w=1600&fit=max&auto=format&q=85)](https://www.zorraquino.com/en/trends/consumer-trends-2020/brand-ideology) Next trend · 09 [Brand ideology](https://www.zorraquino.com/en/trends/consumer-trends-2020/brand-ideology)