# Conscious tourism · Consumer Trends 2020 · Zorraquino > Responsible travel as a brake on touristification. URL: https://www.zorraquino.com/en/trends/consumer-trends-2020/conscious-tourism ![Conscious tourism: Responsible travel as a brake on touristification.](https://cdn.sanity.io/images/0w1142l8/production/d9d8c1da8a9ad59127a26f0042f867e2f38e348b-1600x1075.webp/conscious-tourism-responsible-travel-as-a-brake-on-touristification.webp?w=1600&fit=max&auto=format&q=85) Trend 05 # Conscious tourism 1. [Consumer Trends 2020Home](https://www.zorraquino.com/en/trends/consumer-trends-2020) 2. [Trend 01Silver economy](https://www.zorraquino.com/en/trends/consumer-trends-2020/silver-economy) 3. [Trend 02No money](https://www.zorraquino.com/en/trends/consumer-trends-2020/no-money) 4. [Trend 03Superfoods](https://www.zorraquino.com/en/trends/consumer-trends-2020/superfoods) 5. [Trend 04Streaming culture](https://www.zorraquino.com/en/trends/consumer-trends-2020/streaming-culture) 6. [Trend 05Conscious tourism](https://www.zorraquino.com/en/trends/consumer-trends-2020/conscious-tourism) 7. [Trend 06Re-commerce](https://www.zorraquino.com/en/trends/consumer-trends-2020/re-commerce) 8. [Trend 07Digital wellbeing](https://www.zorraquino.com/en/trends/consumer-trends-2020/digital-wellbeing) 9. [Trend 08AI First](https://www.zorraquino.com/en/trends/consumer-trends-2020/ai-first) 10. [Trend 09Brand ideology](https://www.zorraquino.com/en/trends/consumer-trends-2020/brand-ideology) 11. [Trend 10Techno humans](https://www.zorraquino.com/en/trends/consumer-trends-2020/techno-humans) Conscious tourism Responsible travel as a brake on touristification. ## At a glance In 2018 international travellers reached 1.4 billion according to the World Tourism Organization (UNWTO), a figure originally forecast for 2020 and equivalent to almost a sixth of the world's population. Tourism is growing at a dizzying pace, overwhelming not only forecasts but also our ecosystem. In response, alternatives and movements are emerging that seek to curb the gentrification of city neighbourhoods, halt the destruction of the social fabric, discover other ways of travelling or reduce the carbon footprint of our journeys, even encouraging us to stop flying altogether… ## Cases 01 / 05 Zorraquino spotlights 1. 01 The distortion of cities as a result of touristification is now a reality that is finally beginning to prompt reflection among public administrations, which need to look for alternatives to protect the essence of each place. 2. 02 Cities are rising up against hashtag tourism, which reduces the feeling of discovering new places to mere photos and smartphones. Movements are emerging, even driven by public administrations, that call for real tourism free of influences. 3. 03 Curbing touristification is gradually making its mark on social awareness with campaigns that support sustainable tourism and offer guidelines for travellers. At the same time, new products and campaigns are emerging to attract tourists to disadvantaged areas. ## More on the trend ### References - [El turismo en el mundo - Datos estadísticos](https://es.statista.com/temas/3612/el-turismo-en-el-mundo/) - [Atlas de la turistificación](http://turistificacion.300000kms.net/) - [Unhashtag Vienna](https://unhashtag.vienna.info/en-us) - [Atomik Vodka](https://www.atomikvodka.com/) - [Think Sustainably](https://www.myhelsinki.fi/en) - [Helsinki launches Think Sustainably digital service for residents and tourists](https://www.dezeen.com/2019/08/14/helsinki-think-sustainably-app/) - [¿Y si el turista gentrificador eres tú?](https://verne.elpais.com/verne/2019/07/25/articulo/1564048368%5F291070.html) - [Ecosia Travel search engine uses profits to plant trees](https://globetrender.com/2019/07/30/ecosia-travel-search-engine-plant-trees/) - [Ecosia](https://www.ecosia.org/) - [Una hora en avión, dos en tren: iniciativa ecológica para prohibir vuelos cortos](https://verne.elpais.com/verne/2019/06/18/articulo/1560871541%5F569093.html) - [¿Volar menos o no volar?](https://elpais.com/elpais/2019/08/02/ideas/1564741752%5F427630.html) - [¿Por qué no volveré a volar por Europa?](https://elpais.com/elpais/2019/08/02/ideas/1564745065%5F623683.html) - [KLM and TU Delft join forces to make aviation more sustainable](https://news.klm.com/klm-and-tu-delft-join-forces-to-make-aviation-more-sustainable/) - [La aerolínea que te anima a no volar](https://www.elplural.com/leequid/ecologia/la-aerolinea-que-te-anima-a-no-volar%5F220072102) - [Air France-KLM’s radical new plane design could change the way the world flies](https://www.fastcompany.com/90359341/air-france-klms-radical-new-plane-design-could-change-air-travel-forever) Pages 137–178 of the report [![Re-commerce: Second lives as the future of the circular economy.](https://cdn.sanity.io/images/0w1142l8/production/0cdf21a8c78cb02f5a0490262c56ab8dc5fc8c06-1440x960.webp/re-commerce-second-lives-as-the-future-of-the-circular-economy.webp?w=1600&fit=max&auto=format&q=85)](https://www.zorraquino.com/en/trends/consumer-trends-2020/re-commerce) Next trend · 06 [Re-commerce](https://www.zorraquino.com/en/trends/consumer-trends-2020/re-commerce)