# Superfoods · Consumer Trends 2020 · Zorraquino > Real food, artificial food and foodstitutes. URL: https://www.zorraquino.com/en/trends/consumer-trends-2020/superfoods ![Superfoods: Real food, artificial food and foodstitutes.](https://cdn.sanity.io/images/0w1142l8/production/ef88429f5c5127f1d36560358df0548a4c458901-1600x900.webp/superfoods-real-food-artificial-food-and-foodstitutes.webp?w=1600&fit=max&auto=format&q=85) Trend 03 # Superfoods 1. [Consumer Trends 2020Home](https://www.zorraquino.com/en/trends/consumer-trends-2020) 2. [Trend 01Silver economy](https://www.zorraquino.com/en/trends/consumer-trends-2020/silver-economy) 3. [Trend 02No money](https://www.zorraquino.com/en/trends/consumer-trends-2020/no-money) 4. [Trend 03Superfoods](https://www.zorraquino.com/en/trends/consumer-trends-2020/superfoods) 5. [Trend 04Streaming culture](https://www.zorraquino.com/en/trends/consumer-trends-2020/streaming-culture) 6. [Trend 05Conscious tourism](https://www.zorraquino.com/en/trends/consumer-trends-2020/conscious-tourism) 7. [Trend 06Re-commerce](https://www.zorraquino.com/en/trends/consumer-trends-2020/re-commerce) 8. [Trend 07Digital wellbeing](https://www.zorraquino.com/en/trends/consumer-trends-2020/digital-wellbeing) 9. [Trend 08AI First](https://www.zorraquino.com/en/trends/consumer-trends-2020/ai-first) 10. [Trend 09Brand ideology](https://www.zorraquino.com/en/trends/consumer-trends-2020/brand-ideology) 11. [Trend 10Techno humans](https://www.zorraquino.com/en/trends/consumer-trends-2020/techno-humans) Superfoods Real food, artificial food and foodstitutes. ## At a glance Growing awareness of the food industry's impact on the environment and of the scale of the climate crisis, which is breaking temperature records month after month, is revolutionising the market and setting new directions for consumption. According to the IPCC, the UN's panel of experts, 23% of all greenhouse gases emitted come from agriculture, a figure that can reach 37% if the emissions linked to global food production are added. The figures and the latest climate disasters are deafening, so the need to change the current food model is becoming imperative. Around this, movements and companies are emerging that champion the value of real food, create sustainable products or research the possible production of cell-based food. New consumption alternatives are opening up in a market that has barely got going... ## Cases 01 / 05 Zorraquino spotlights 1. 01 Consumer habits are changing, guided by environmental awareness, in a scenario in which real food, based on sustainable eating, is reclaiming its place against an industry dominated by the production of ultra-processed food. 2. 02 Movements that denounce the ingredients of ultra-processed products as harmful are gaining social weight, a public health problem that, they say, must be tackled through policy rather than by focusing on individual responsibility. 3. 03 Some public administrations are beginning to regulate food industry advertising with the aim of discouraging the consumption of certain products, probably spurred by the latest climate crisis reports and social demands. ## More on the trend ### References - [380962872\_0.html Realfooding | Come Comida Real](https://realfooding.com) - [Ikea will soon have a meatless version of its iconic meatball](https://www.fastcompany.com/90354764/ikea-will-soon-have-a-meatless-version-of-its-iconic-meatball) - [This robot ‘duck’ could help Japanese rice farmers keep paddy fields clear of weeds](https://www.theverge.com/tldr/2019/6/22/18700480/robot-duck-nissan-rice-fields-farming-weeds) - [This Japanese “Duck” robot replaces pesticides in rice fields](https://www.techexplorist.com/japanese-duck-robot-replaces-pesticides-rice-fields/24323/) - [Portugal acaba con la publicidad de alimentos con azúcar destinada a niños](https://www.reasonwhy.es/actualidad/portugal-prohibe-publicidad-alimentos-azucar-ninos) - [Food out of thin air](https://solarfoods.fi) - [Would you eat a burger made out of CO2 captured from the air?](https://www.fastcompany.com/90372330/would-you-eat-a-burger-made-out-of-co2-captured-from-the-air) - [Beyond Meat and KFC partner to test fried plant-based ‘chicken’](https://www.theverge.com/2019/8/26/20833145/beyond-meat-kfc-fried-chicken-test-plant-based-sample-date) - [This cookbook from the future teaches you to make bug burgers and algae chips](https://www.fastcompany.com/90348841/this-cookbook-from-the-future-teaches-you-to-make-bug-burgers-and-algae-chips) - [Así se construyen marcas creíbles de alimentación y bebida](https://www.reasonwhy.es/actualidad/tendencias-marcas-alimentaci%C3%B3n-bebidas-estudio) - [Las cosas sobre la mesa: "Macrotendencias alimentación y bebidas”](https://es.insights.findasense.com/estudios/las-cosas-sobre-la-mesa-macrotendencias-alimentacion-y-bebidas-65779) - [El planeta necesita un cambio del modelo alimentario para combatir la crisis climática](https://elpais.com/sociedad/2019/08/07/actualidad/1565193502%5F273906.html) Pages 81–109 of the report [![Streaming culture: NON-ownership in times of circular economy.](https://cdn.sanity.io/images/0w1142l8/production/ffc76b05729b8b2612931ecafb7f949f8cf8f1fc-1600x1083.webp/streaming-culture-non-ownership-in-times-of-circular-economy.webp?w=1600&fit=max&auto=format&q=85)](https://www.zorraquino.com/en/trends/consumer-trends-2020/streaming-culture) Next trend · 04 [Streaming culture](https://www.zorraquino.com/en/trends/consumer-trends-2020/streaming-culture)