# Techno humans · Consumer Trends 2020 · Zorraquino > From facial recognition to emotional technology. URL: https://www.zorraquino.com/en/trends/consumer-trends-2020/techno-humans ![Techno humans: From facial recognition to emotional technology.](https://cdn.sanity.io/images/0w1142l8/production/83b5919acf9626d61146e0f9519cbe74771b9ec4-1224x660.webp/techno-humans-from-facial-recognition-to-emotional-technology.webp?w=1600&fit=max&auto=format&q=85) Trend 10 # Techno humans 1. [Consumer Trends 2020Home](https://www.zorraquino.com/en/trends/consumer-trends-2020) 2. [Trend 01Silver economy](https://www.zorraquino.com/en/trends/consumer-trends-2020/silver-economy) 3. [Trend 02No money](https://www.zorraquino.com/en/trends/consumer-trends-2020/no-money) 4. [Trend 03Superfoods](https://www.zorraquino.com/en/trends/consumer-trends-2020/superfoods) 5. [Trend 04Streaming culture](https://www.zorraquino.com/en/trends/consumer-trends-2020/streaming-culture) 6. [Trend 05Conscious tourism](https://www.zorraquino.com/en/trends/consumer-trends-2020/conscious-tourism) 7. [Trend 06Re-commerce](https://www.zorraquino.com/en/trends/consumer-trends-2020/re-commerce) 8. [Trend 07Digital wellbeing](https://www.zorraquino.com/en/trends/consumer-trends-2020/digital-wellbeing) 9. [Trend 08AI First](https://www.zorraquino.com/en/trends/consumer-trends-2020/ai-first) 10. [Trend 09Brand ideology](https://www.zorraquino.com/en/trends/consumer-trends-2020/brand-ideology) 11. [Trend 10Techno humans](https://www.zorraquino.com/en/trends/consumer-trends-2020/techno-humans) Techno humans From facial recognition to emotional technology. ## At a glance In 2018, Britain appointed the world's first minister for loneliness. A recent survey by the US seniors' advocacy group AARP found that loneliness among the over-65s costs the US government almost 7 billion dollars in additional healthcare every year. In Japan, where single people are expected to make up almost 40% of all households by 2040, there is also a growing sense that social isolation is becoming an epidemic. Faced with such figures, as if in a science fiction film, technology is evolving at an overwhelming pace from facial recognition to the detection of human emotions. To what end? The kind say it is to improve our health and wellbeing; the unkind, to take total control of the individual… ## Cases 01 / 05 Zorraquino spotlights 1. 01 The idea of building machines that can understand human emotions has long been a staple of science fiction, and it is becoming ever more real. 2. 02 The technology could help companies gain insight into potential health products or be used to better target advertising or product recommendations. 3. 03 The concept is likely to add even more fuel to the debate over the amount and type of personal data collected by tech giants, which already gather a great deal of information about their customers. ## More on the trend ### References - [Amazon Is Working on a Device That Can Read Human Emotions](https://www.bloomberg.com/news/articles/2019-05-23/amazon-is-working-on-a-wearable-device-that-reads-human-emotions) - [Amazon’s algorithm is reading a new emotion on faces: fear](https://www.fastcompany.com/90390197/amazons-algorithm-is-reading-a-new-emotion-on-faces-fear) - [A Machine That Does Nothing? Cuddly LOVOT May Be The Most Innovative Japanese Robot Yet](https://www.forbes.com/sites/japan/2019/02/06/a-machine-that-does-nothing-cuddly-lovot-may-be-the-most-innovative-japanese-robot-yet/) - [What happens when cars get emotional?](https://www.fastcompany.com/90368804/emotion-sensing-cars-promise-to-make-our-roads-much-safer) - [Improving Road Safety with In-Cabin Sensing AI](https://blog.affectiva.com/improving-road-safety-with-in-cabin-sensing-ai) - [Samsung's 'Bots' and exoskeleton hint at the future of care](https://www.engadget.com/2019/01/08/samsung-care-bot-exoskeleton-hands-on/) - [Samsung Bots, los compañeros del futuro](https://news.samsung.com/co/samsung-bot-los-mejores-companeros-roboticos-en-camino-a-enriquecer-la-calidad-de-vida-de-las-personas) Pages 277–298 of the report [![UX Trends 2019 cover: a cloud of pink and purple ink spreading out against a black background.](https://cdn.sanity.io/images/0w1142l8/production/ab2c42042e2de51491cd356df102bc4b37327617-2266x1700.webp/ux-trends-2019-cover-a-cloud-of-pink-and-purple-ink-spreading-out-against-a.webp?w=1600&fit=max&auto=format&q=85)](https://www.zorraquino.com/en/trends/ux-trends-2019) Next report [UX Trends 2019](https://www.zorraquino.com/en/trends/ux-trends-2019)