# Consumer Trends 2021 · Zorraquino
> Consumer and market trends for a world beyond COVID-19.
URL: https://www.zorraquino.com/en/trends/consumer-trends-2021

![Consumer Trends 2021 cover: a woman wearing a face mask looks through clothes on a rail in a shop.](https://cdn.sanity.io/images/0w1142l8/production/b2bb90458410bd92e0f6786e7f27ac17be6a3603-2400x1351.webp/consumer-trends-2021-cover-a-woman-wearing-a-face-mask-looks-through-clothes-on.webp?w=1600&fit=max&auto=format&q=85)

# ConsumerTrends 2021

Consumer and market trends for a world beyond COVID-19.

[Download the reportDownload](https://cdn.sanity.io/files/0w1142l8/production/fa77b449f533f66bdcba295fd64064e8a5dc8cb3.pdf/zorraquino-consumer-trends-2021-es.pdf?dl=)

1. [Consumer Trends 2021Home](https://www.zorraquino.com/en/trends/consumer-trends-2021)
2. [Trend 01All slow](https://www.zorraquino.com/en/trends/consumer-trends-2021/all-slow)
3. [Trend 02Rethinking home](https://www.zorraquino.com/en/trends/consumer-trends-2021/rethinking-home)
4. [Trend 03Automatic retail](https://www.zorraquino.com/en/trends/consumer-trends-2021/automatic-retail)
5. [Trend 04Right to repair](https://www.zorraquino.com/en/trends/consumer-trends-2021/right-to-repair)
6. [Trend 05Blended leisure](https://www.zorraquino.com/en/trends/consumer-trends-2021/blended-leisure)
7. [Trend 06Remote luxury](https://www.zorraquino.com/en/trends/consumer-trends-2021/remote-luxury)
8. [Trend 07Mental illness triggers](https://www.zorraquino.com/en/trends/consumer-trends-2021/mental-illness-triggers)
9. [Trend 08New nomads](https://www.zorraquino.com/en/trends/consumer-trends-2021/new-nomads)
10. [Trend 09Brand activism matters](https://www.zorraquino.com/en/trends/consumer-trends-2021/brand-activism-matters)
11. [Trend 10First dates online](https://www.zorraquino.com/en/trends/consumer-trends-2021/first-dates-online)

## Introduction

The shock is over. The damage is real. We are entering a new, critical phase. We are aware of what we have lost in this pandemic, but we must also appreciate what could be gained in the new world order.

## Global drivers

![Uncertainty](https://cdn.sanity.io/images/0w1142l8/production/1ac67598cf8edcd1b36164810c0938841f048483-1600x2175.webp/uncertainty.webp?w=1600&q=85&auto=format&fit=max)

### Uncertainty

Dealing with unease in a situation where immediacy, contradiction and a lack of certainty are the order of the day.

![Existentialism](https://cdn.sanity.io/images/0w1142l8/production/caa051269767a7918256af80efbcbe1bce5058c9-1600x997.webp/existentialism.webp?w=1600&q=85&auto=format&fit=max)

### Existentialism

Good times to strip away everything superfluous and seek new meaning in our existence.

![Resilience](https://cdn.sanity.io/images/0w1142l8/production/d1de36d9472f9bdafcad403e903afc3b85005018-1600x1067.webp/resilience.webp?w=1600&q=85&auto=format&fit=max)

### Resilience

Adapting to and embracing the unknown so that we can learn from any adverse situation.

![Assertiveness](https://cdn.sanity.io/images/0w1142l8/production/db6fd365dfc0bc3ed38aeead97f8ed679a12e512-1600x1064.webp/assertiveness.webp?w=1600&q=85&auto=format&fit=max)

### Assertiveness

In the face of a relentless trickle of communication, being able to stand up for rights and express points of view while respecting others.

![Opportunity](https://cdn.sanity.io/images/0w1142l8/production/ac3fea71c2daa188753da276fd95db2f209f6625-1600x1199.webp/opportunity.webp?w=1600&q=85&auto=format&fit=max)

### Opportunity

After months of continuous storm, a calm will come that will let us see the situation with fresh eyes.

## The ten trends

[![All slow: A longing for a calmer existence.](https://cdn.sanity.io/images/0w1142l8/production/e467d6b331b70af161376c82136faf2f75573822-1920x1517.webp/all-slow-a-longing-for-a-calmer-existence.webp?w=1600&fit=max&auto=format&q=85)01All slowA longing for a calmer existence.Read trend](https://www.zorraquino.com/en/trends/consumer-trends-2021/all-slow)[![Rethinking home: Rethinking the possibilities of the home.](https://cdn.sanity.io/images/0w1142l8/production/242a0eac9a721d29674466175b0eb1dd4a365519-1920x1152.webp/rethinking-home-rethinking-the-possibilities-of-the-home.webp?w=1600&fit=max&auto=format&q=85)02Rethinking homeRethinking the possibilities of the home.Read trend](https://www.zorraquino.com/en/trends/consumer-trends-2021/rethinking-home)[![Automatic retail: Customer experience, without the customer.](https://cdn.sanity.io/images/0w1142l8/production/d4cb9c4ccfd72ca6f9113b106710f4fc3068cf23-1920x1321.webp/automatic-retail-customer-experience-without-the-customer.webp?w=1600&fit=max&auto=format&q=85)03Automatic retailCustomer experience, without the customer.Read trend](https://www.zorraquino.com/en/trends/consumer-trends-2021/automatic-retail)[![Right to repair: The culture of repair is back.](https://cdn.sanity.io/images/0w1142l8/production/af950305dfa5bb69df82c8e919dde0c4e6f46245-1920x1280.webp/right-to-repair-the-culture-of-repair-is-back.webp?w=1600&fit=max&auto=format&q=85)04Right to repairThe culture of repair is back.Read trend](https://www.zorraquino.com/en/trends/consumer-trends-2021/right-to-repair)[![Blended leisure: A standstill in the society of enjoyment.](https://cdn.sanity.io/images/0w1142l8/production/3b09f74833a10fcdad999b7d25603a400da60021-1920x1080.webp/blended-leisure-a-standstill-in-the-society-of-enjoyment.webp?w=1600&fit=max&auto=format&q=85)05Blended leisureA standstill in the society of enjoyment.Read trend](https://www.zorraquino.com/en/trends/consumer-trends-2021/blended-leisure)[![Remote luxury: Glamour beyond the boutique.](https://cdn.sanity.io/images/0w1142l8/production/ab9a109d0fa507070a08aa36d1e580c33b752775-1920x1280.webp/remote-luxury-glamour-beyond-the-boutique.webp?w=1600&fit=max&auto=format&q=85)06Remote luxuryGlamour beyond the boutique.Read trend](https://www.zorraquino.com/en/trends/consumer-trends-2021/remote-luxury)[![Mental illness triggers: Mental health in crisis after the pandemic.](https://cdn.sanity.io/images/0w1142l8/production/2bb5301c971f08f8831b6d1c8fc1e675133b6496-1920x1275.webp/mental-illness-triggers-mental-health-in-crisis-after-the-pandemic.webp?w=1600&fit=max&auto=format&q=85)07Mental illness triggersMental health in crisis after the pandemic.Read trend](https://www.zorraquino.com/en/trends/consumer-trends-2021/mental-illness-triggers)[![New nomads: Around the world, with a laptop in tow.](https://cdn.sanity.io/images/0w1142l8/production/ea561c3fd055e6648b26889060e3ab03550ac101-1920x1277.webp/new-nomads-around-the-world-with-a-laptop-in-tow.webp?w=1600&fit=max&auto=format&q=85)08New nomadsAround the world, with a laptop in tow.Read trend](https://www.zorraquino.com/en/trends/consumer-trends-2021/new-nomads)[![Brand activism matters: From words to deeds.](https://cdn.sanity.io/images/0w1142l8/production/ef9150a6c2872410bbb0adb10407360cbabd6d31-1920x1266.webp/brand-activism-matters-from-words-to-deeds.webp?w=1600&fit=max&auto=format&q=85)09Brand activism mattersFrom words to deeds.Read trend](https://www.zorraquino.com/en/trends/consumer-trends-2021/brand-activism-matters)[![First dates online: Relationships will never be the same again.](https://cdn.sanity.io/images/0w1142l8/production/cf047b0a56d89d187dabb39c13b73f6b5bfc5318-1920x1440.webp/first-dates-online-relationships-will-never-be-the-same-again.webp?w=1600&fit=max&auto=format&q=85)10First dates onlineRelationships will never be the same again.Read trend](https://www.zorraquino.com/en/trends/consumer-trends-2021/first-dates-online)

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