# Remote luxury · Consumer Trends 2021 · Zorraquino > Glamour beyond the boutique. URL: https://www.zorraquino.com/en/trends/consumer-trends-2021/remote-luxury ![Remote luxury: Glamour beyond the boutique.](https://cdn.sanity.io/images/0w1142l8/production/ab9a109d0fa507070a08aa36d1e580c33b752775-1920x1280.webp/remote-luxury-glamour-beyond-the-boutique.webp?w=1600&fit=max&auto=format&q=85) Trend 06 # Remote luxury 1. [Consumer Trends 2021Home](https://www.zorraquino.com/en/trends/consumer-trends-2021) 2. [Trend 01All slow](https://www.zorraquino.com/en/trends/consumer-trends-2021/all-slow) 3. [Trend 02Rethinking home](https://www.zorraquino.com/en/trends/consumer-trends-2021/rethinking-home) 4. [Trend 03Automatic retail](https://www.zorraquino.com/en/trends/consumer-trends-2021/automatic-retail) 5. [Trend 04Right to repair](https://www.zorraquino.com/en/trends/consumer-trends-2021/right-to-repair) 6. [Trend 05Blended leisure](https://www.zorraquino.com/en/trends/consumer-trends-2021/blended-leisure) 7. [Trend 06Remote luxury](https://www.zorraquino.com/en/trends/consumer-trends-2021/remote-luxury) 8. [Trend 07Mental illness triggers](https://www.zorraquino.com/en/trends/consumer-trends-2021/mental-illness-triggers) 9. [Trend 08New nomads](https://www.zorraquino.com/en/trends/consumer-trends-2021/new-nomads) 10. [Trend 09Brand activism matters](https://www.zorraquino.com/en/trends/consumer-trends-2021/brand-activism-matters) 11. [Trend 10First dates online](https://www.zorraquino.com/en/trends/consumer-trends-2021/first-dates-online) Remote luxury Glamour beyond the boutique. Trend axes - Exclusivity - Omnichannel - Online sales - Brand experiences Some figures +9% Average growth of the world's largest fortunes since the start of the pandemic. 281,000M Million euros in luxury spending estimated to have taken place worldwide in 2019. +16% Growth in online sales of luxury products and services. 20% Of all luxury purchases will be made online in 2025, three times as many as today. ## Dismantling preconceived ideas For years the luxury sector has relied on cautious assumptions such as “expert advice can only be given in store” or “customers don't want to buy through digital channels”…. These and other beliefs are being dispelled after the circumstances brought about by COVID-19. The sector's leading brands are driving experiential initiatives supported by digital channels to make up for the closure of their physical shops. Each brand's new releases are being presented at exclusive online events, personal advice is being replaced by video calls or virtual assistants, and online luxury shops are increasingly diversifying their product catalogues. These initiatives have had a favourable response from customers, especially when it comes to product sales. Because these online channels can also be “wrapped in glamour”. "When there are economic problems, people tend to invest in luxury because it is safe”. Eduardo Irastorza, lecturer at EAE Business School. ## Cases 01 / 03 Zorraquino spotlights 1. 01 Digital environments are becoming indispensable elements of the brand experience that the big names use to justify their products and services. 2. 02 Innovations in contact channels (video calls, assistants, social commerce…) are here to stay. Big companies must adapt their operating model. 3. 03 Brands must focus not only on promoting their products and prices, but on complementing them with content, testimonials… seeking a human and approachable experience. ## More on the trend ### References - [Loewe's Show-in-a-Box thinks way outside the box](https://uk.fashionnetwork.com/news/Loewe-s-show-in-a-box-thinks-way-outside-the-box,1230776.html) - [Burberry debuts luxury’s first social retail store in Shenzen, China, powered by Tenzent Technology](https://www.burberryplc.com/en/company/social-retail.html) - [Gucci’s new tech bet: Personalised video shopping](https://www.voguebusiness.com/technology/gucci-live-personalised-video-shopping) - [Digitize Or Die: Technology Makes Luxury Brands More Accessible](https://www.forbes.com/sites/josephdeacetis/2020/07/09/digitize-or-die-technology-makes-luxury-brands-more-accessible/#2c003c69e553) - [Informe World Wealth Report 2020](https://www.capgemini.com/es-es/news/informe-world-wealth-report-2020/) - [El sector del lujo se resiste contra la COVID-19](https://cincodias.elpais.com/cincodias/2020/07/15/extras/1594801513%5F598222.html) - [El lujo se transforma: Uno de cada dos clientes será chino](https://www.lavanguardia.com/economia/20200724/482380992894/lujo-china-marcas-futuro-coronavirus-compras.html) - [Luxury brands turn from Hong Kong to mainland Chinese consumers still eager to shop](https://www.cnbc.com/2020/07/10/luxury-brands-turn-from-hong-kong-to-mainland-chinese-consumer.html) - [A perspective for the luxury-goods industry during—and after—coronavirus](https://www.mckinsey.com/industries/retail/our-insights/a-perspective-for-the-luxury-goods-industry-during-and-after-coronavirus) - [Así será el lujo tras los efectos de la pandemia del coronavirus](https://www.expansion.com/fueradeserie/moda-y-caprichos/2020/05/20/5ebd8a2de5fdeab9538b4648.html) - [Tennis Clash](https://www.gucci.com/de/de/st/stories/inspirations-and-codes/article/gucciTennisClash) - [Amazon launches Luxury Stores to separate the hoi polloi from the haute couture](https://www.theverge.com/2020/9/15/21437639/amazon-luxury-stores-launch-high-end-fashion-retail-brands-oscar-de-la-renta) - [Mille invités pour une soirée : Yves Saint Laurent Beauté repousse les limites de la "Zoom-party"](https://madame.lefigaro.fr/beaute/yves-saint-laurent-beaute-prepare-sa-premiere-soiree-virtuelle-150520-181045) - [La pasarela de la alta costura se reinventa en modo ‘online'](https://elpais.com/gente/2020-07-06/la-pasarela-de-la-alta-costura-se-reinventa-en-modo-online.html) Pages 106–121 of the report [![Mental illness triggers: Mental health in crisis after the pandemic.](https://cdn.sanity.io/images/0w1142l8/production/2bb5301c971f08f8831b6d1c8fc1e675133b6496-1920x1275.webp/mental-illness-triggers-mental-health-in-crisis-after-the-pandemic.webp?w=1600&fit=max&auto=format&q=85)](https://www.zorraquino.com/en/trends/consumer-trends-2021/mental-illness-triggers) Next trend · 07 [Mental illness triggers](https://www.zorraquino.com/en/trends/consumer-trends-2021/mental-illness-triggers)