# Rethinking home · Consumer Trends 2021 · Zorraquino
> Rethinking the possibilities of the home.
URL: https://www.zorraquino.com/en/trends/consumer-trends-2021/rethinking-home

![Rethinking home: Rethinking the possibilities of the home.](https://cdn.sanity.io/images/0w1142l8/production/242a0eac9a721d29674466175b0eb1dd4a365519-1920x1152.webp/rethinking-home-rethinking-the-possibilities-of-the-home.webp?w=1600&fit=max&auto=format&q=85)

Trend 02

# Rethinking home

1. [Consumer Trends 2021Home](https://www.zorraquino.com/en/trends/consumer-trends-2021)
2. [Trend 01All slow](https://www.zorraquino.com/en/trends/consumer-trends-2021/all-slow)
3. [Trend 02Rethinking home](https://www.zorraquino.com/en/trends/consumer-trends-2021/rethinking-home)
4. [Trend 03Automatic retail](https://www.zorraquino.com/en/trends/consumer-trends-2021/automatic-retail)
5. [Trend 04Right to repair](https://www.zorraquino.com/en/trends/consumer-trends-2021/right-to-repair)
6. [Trend 05Blended leisure](https://www.zorraquino.com/en/trends/consumer-trends-2021/blended-leisure)
7. [Trend 06Remote luxury](https://www.zorraquino.com/en/trends/consumer-trends-2021/remote-luxury)
8. [Trend 07Mental illness triggers](https://www.zorraquino.com/en/trends/consumer-trends-2021/mental-illness-triggers)
9. [Trend 08New nomads](https://www.zorraquino.com/en/trends/consumer-trends-2021/new-nomads)
10. [Trend 09Brand activism matters](https://www.zorraquino.com/en/trends/consumer-trends-2021/brand-activism-matters)
11. [Trend 10First dates online](https://www.zorraquino.com/en/trends/consumer-trends-2021/first-dates-online)

Rethinking home

Rethinking the possibilities of the home.

Trend axes

- Efficiency
- Versatility
- Functionality
- Self-sufficiency

Some figures

+90%

Increase in the rental of accessories and decor during lockdown, according to the furniture subscription rental brand Fernish.

+350%

Inflatable and above-ground pools sold by Leroy Merlin by mid-May, online and by phone, breaking all records.

+52%

Increase in requests for home extensions and additions in the United States, according to Houzz.

+166%

Rise in demand for fence installation and repair in the United States, according to Houzz.

## Reviewing what it means to live

The pandemic was a massive shock to property markets, although after lockdown we are seeing an acceleration of changes that were already under way: a move away from cities in favour of rural areas in an attempt to improve quality of life, more remote working from home, home gyms, a renewed interest in self-sufficiency…

The scenario that COVID-19 imposed on us has led society to review what it means to live, creating meaningful and versatile spaces where we can carry out different tasks depending on the time of day.

For example, from the perspective of a block of flats, it means rethinking shared community spaces and common outdoor areas such as gardens or play areas, so that they are big enough, welcoming and, of course, offer privacy.

“Houses won't be a collection of things, they will be a collection of experiences”. Conrad Zurini, estate agent at Hamilton RE/MAX.

## Cases

01 / 03

Zorraquino spotlights

1. 01  
New opportunities arise from the prospect of what a home is. We increasingly consider separating spaces for leisure and enjoyment from working at home.
2. 02  
Design is a strategic tool for shaping new homes. Offices will make efforts to win us back. Everything big companies have will become commonplace.
3. 03  
Will we say goodbye to the open-plan concept and open spaces? After the pandemic, the entrance area will be separate, for safety and hygiene reasons.

## More on the trend

### References

- [Rethinking ‘home’ post-pandemic](https://archiparlour.org/rethinking-home-post-pandemic/)
- [Crece el alquiler de muebles de oficina debido al teletrabajo por el Coronavirus](https://www.reasonwhy.es/actualidad/teletrabajo-auge-alquiler-muebles-oficina-coronavirus)
- [Pandemic home remodeling is booming: Here’s what your neighbors are doing](https://www.cnbc.com/2020/08/07/pandemic-home-remodeling-is-booming-what-your-neighbors-are-doing.html)
- [‘Radical’ way coronavirus has changed the way we want to live and the homes we will live in](https://www.realestate.com.au/news/radical-way-coronavirus-has-changed-the-way-we-want-to-live-and-the-homes-we-will-live-in/)
- [Leroy Merlin dispara un 350% las ventas de piscinas desmontables](https://www.revistainforetail.com/noticiadet/leroy-merlin-dispara-un-350-las-ventas-de-piscinas-desmontables/61ed29cfeb4de0986446a1619455a819)
- [Life after coronavirus: how will the pandemic affect our homes?](https://www.dezeen.com/2020/03/25/life-after-coronavirus-impact-homes-design-architecture/)
- [Coronavirus may have huge impact on property markets](https://www.bbc.com/news/business-52977890)
- [Coronavirus: an architect on how the pandemic could change our homes forever](https://theconversation.com/coronavirus-an-architect-on-how-the-pandemic-could-change-our-homes-forever-138649)
- [Here's how COVID-19 is changing what people want from the design of their homes](https://www.cbc.ca/news/canada/hamilton/here-s-how-covid-19-is-changing-what-people-want-from-the-design-of-their-homes-1.5551338)
- [Playroom](https://playroomhome.com/)
- [Stykka designs cardboard #StayTheFuckHome Desk for people working from home during self-isolation](https://www.dezeen.com/2020/03/26/cardboard-desk-work-from-home-self-isolation-stykka/)
- [Roomality](https://roomality.com/)
- [Your guide to working remotely in Barbados](https://www.barbadoswelcomestamp.bb/)
- [Bunkers aren’t just for preppers any more](https://www.fastcompany.com/90544348/bunkers-arent-just-for-preppers-any-more)
- [Luxury bunkers and private islands — how the rich are self-isolating from the coronavirus](https://www.cnbc.com/2020/03/27/coronavirus-how-the-rich-are-self-isolating.html)
- [Los millonarios de EEUU se fugan a Nueva Zelanda, la isla verde de los búnkeres de lujo](https://www.eleconomista.es/status/noticias/10491701/04/20/Los-millonarios-de-Estados-Unidos-se-fugan-a-Nueva-Zelanda-la-isla-verde-con-bunkeres-de-lujo-.html)
- [Lanzamiento de "KOMORU", un escritorio fácil de montar](https://news.panasonic.com/jp/press/data/2020/08/jn200803-2/jn200803-2.html)
- [The repvblik](https://therepvblik.com/)
- [Groundfridge](https://www.groundfridge.com/)
- [Komoru](https://news.panasonic.com/jp/press/data/2020/08/jn200803-2/jn200803-2.html)

Pages 39–55 of the report

[![Automatic retail: Customer experience, without the customer.](https://cdn.sanity.io/images/0w1142l8/production/d4cb9c4ccfd72ca6f9113b106710f4fc3068cf23-1920x1321.webp/automatic-retail-customer-experience-without-the-customer.webp?w=1600&fit=max&auto=format&q=85)](https://www.zorraquino.com/en/trends/consumer-trends-2021/automatic-retail)

Next trend · 03

[Automatic retail](https://www.zorraquino.com/en/trends/consumer-trends-2021/automatic-retail)
