# Humanimals · Consumer Trends 2022 · Zorraquino
> From exploitation to humanisation.
URL: https://www.zorraquino.com/en/trends/consumer-trends-2022/humanimals

![Humanimals: From exploitation to humanisation.](https://cdn.sanity.io/images/0w1142l8/production/777a495c363ba30dd7755d7d52cd03269b5b5d60-1920x1440.webp/humanimals-from-exploitation-to-humanisation.webp?w=1600&fit=max&auto=format&q=85)

Trend 02

# Humanimals

1. [Consumer Trends 2022Home](https://www.zorraquino.com/en/trends/consumer-trends-2022)
2. [Trend 01Mycroethics](https://www.zorraquino.com/en/trends/consumer-trends-2022/mycroethics)
3. [Trend 02Humanimals](https://www.zorraquino.com/en/trends/consumer-trends-2022/humanimals)
4. [Trend 03Dark side](https://www.zorraquino.com/en/trends/consumer-trends-2022/dark-side)
5. [Trend 04No taboo](https://www.zorraquino.com/en/trends/consumer-trends-2022/no-taboo)
6. [Trend 05Foodture](https://www.zorraquino.com/en/trends/consumer-trends-2022/foodture)
7. [Trend 06Only me](https://www.zorraquino.com/en/trends/consumer-trends-2022/only-me)
8. [Trend 07Cryptocollect](https://www.zorraquino.com/en/trends/consumer-trends-2022/cryptocollect)
9. [Trend 08Neocañí](https://www.zorraquino.com/en/trends/consumer-trends-2022/neocani)
10. [Trend 09Purpose culture](https://www.zorraquino.com/en/trends/consumer-trends-2022/purpose-culture)
11. [Trend 10New gods](https://www.zorraquino.com/en/trends/consumer-trends-2022/new-gods)

Humanimals

From exploitation to humanisation.

Trend axes

- Pet friendly
- Cruelty free
- Animal lobby
- Animal rights

Some figures

100,000

Million dollars: pet spending in the United States in 2020, double that of a decade ago.

20,800

Million dollars the “cruelty free” fashion, food and cosmetics market could be worth in 2025, according to a study by Grand View Research.

40%

Of the top 100 dog names used in Spain are real people's names, such as Kira, Lucas, Noa…

+2,000

Companies worldwide currently have cruelty-free practices in place.

## The humanisation of dehumanisation

The pet industry has grown explosively. In the United States alone, almost 85 million households have a pet and, over the past 30 years, pet ownership has risen from 56% to 68% of all households, according to the American Pet Products Association.

In Spain there are already more households with dogs than with children. Registered dogs exceed 7 million, compared with just over 6.2 million children under 14, according to figures from the INE and the Spanish Pet Identification Network (REIAC).

Spending on pets is soaring in sectors ranging from health and food to fashion and technology. From snacks and delicatessen to haute couture.

The data suggest that demand for pet services will grow at every service touchpoint. Whether at the vet, in a restaurant or at a petrol station, special food, personalised water and anything that contributes to animal welfare will be on offer, in an attempt to make humans happy too.

Expert view

![Ernesto Larre: PRO Sales and Digital Marketing Director at Royal Canin](https://cdn.sanity.io/images/0w1142l8/production/ec0cd37de8462d40e1c434b3b9c8723aded8c877-900x1199.webp/ernesto-larre-pro-sales-and-digital-marketing-director-at-royal-canin.webp?w=1600&fit=max&auto=format&q=85)

### Ernesto Larre

PRO Sales and Digital Marketing Director at Royal Canin

“Every pet owner is different depending on how they understand and feel their relationship with their pet. Both owners and brands in the sector must ensure that products and services keep their essence and integrity, without falling into anthropomorphism.

As specialist brands, we innovate every day in our products to make sure they improve animals' quality of life, with increasingly individualised offers, especially in food. But owners increasingly ask us to evolve alongside them through services that help them learn and adopt healthy long-term habits, with specialised predictive support.”

## Cases

01 / 03

Zorraquino spotlights

1. 01  
Concern for animal health and welfare has grown exponentially worldwide in recent years, driven in turn by responsible consumption.
2. 02  
Weddings, birthdays, shows or beer for dogs. The big business of humanising pets raises the paradox of how inhumane it is to humanise an animal.
3. 03  
Millennial and Gen Z consumers have embraced owning and loving pets as a lifestyle, more so than their elders. It is a cultural shift.

Zorraquino playlist

- Fiera de míMaria Arnal i Marcel Bagés · 2021
- Eres TúCarla Morrison · 2012
- PerraRigoberta Bandini · 2021

[See the whole playlist](https://www.zorraquino.com/en/trends/consumer-trends-2022/playlist)[Listen on Spotify](https://open.spotify.com/playlist/1vEiiBFb8VsKYiI6GLglB5)

## More on the trend

### References

- [The Biggest Trends In The Pet Industry](https://www.forbes.com/sites/richardkestenbaum/2018/11/27/the-biggest-trends-in-the-pet-industry/)
- [Escuelas de lujo, aplicaciones de citas o taxis para perros: el gran negocio de humanizar las mascotas](https://elpais.com/economia/2021-04-02/escuelas-de-lujo-aplicaciones-de-citas-o-taxis-para-perros-el-gran-negocio-de-humanizar-las-mascotas.html)
- ['Cruelty free': el consumo responsable frente al maltrato animal](https://www.elplural.com/leequid/ecologia/cruelty-free-consumo-responsable-frente-maltrato-animal%5F268853102)
- [Estrellas de Hollywood unen fuerzas en esta campaña contra las pruebas cosméticas en animales](https://www.reasonwhy.es/actualidad/cortometraje-pruebas-cosmeticas-animales)
- [Cada vez más perros con nombre de persona en España, una tendencia al alza. Estos son los más frecuentes](https://www.elmundo.es/yodona/lifestyle/2021/05/08/60913e3efc6c836e7f8b458b.html)
- [La sangría demográfica: España tiene más hogares con perros que con niños](https://www.diariosur.es/sociedad/sangria-demografica-espana-viven-mas-perros-que-ninos-menores-de-14-anos-20210722114232-ntrc.html)
- [DoorDash and PetSmart Deliver New Partnership With Playful Ad Featuring Bubba Wallace](https://www.adweek.com/brand-marketing/doordash-and-petsmart-deliver-new-partnership-with-playful-ad-featuring-bubba-wallace/)
- [Petpuls](https://www.petpuls.net/)
- [Mascotas, un negocio que crece en pandemia](https://www.forbesargentina.com/lifestyle/estos-son-descendientes-leonardo-da-vinci-sabian-lo-eran-n7007)
- [The Petcube Bites 2 Lite Flings Treats at Pets](https://www.trendhunter.com/trends/petcube-bites-2-lite)
- [Mi perro come pollo, pavo, buey y salmón](https://elpais.com/economia/2021-06-26/mi-perro-come-pollo-pavo-buey-y-salmon.html)
- [Doggie Desserts](https://www.benjerry.com/flavors/doggie-desserts)
- [Pawport turns any ordinary pet door into a smart one](https://www.digitaltrends.com/home/pawport-smart-pet-door-kickstarter/)

Pages 47–61 of the report

[![Dark side: The expansion of ghost shops.](https://cdn.sanity.io/images/0w1142l8/production/1a69b678d408b44d061644fd018b5dfa194096da-1464x975.webp/dark-side-the-expansion-of-ghost-shops.webp?w=1600&fit=max&auto=format&q=85)](https://www.zorraquino.com/en/trends/consumer-trends-2022/dark-side)

Next trend · 03

[Dark side](https://www.zorraquino.com/en/trends/consumer-trends-2022/dark-side)