# Consumer Trends 2023 · Zorraquino
> Market and consumer trends for resilient and inclusive development.
URL: https://www.zorraquino.com/en/trends/consumer-trends-2023

![Consumer Trends 2023 cover: two people hug on the beach at dusk, each looking at their own phone.](https://cdn.sanity.io/images/0w1142l8/production/8dd1f014b899627d0687b0f7986b18e71af0fb4e-2400x1800.webp/consumer-trends-2023-cover-two-people-hug-on-the-beach-at-dusk-each-looking-at.webp?w=1600&fit=max&auto=format&q=85)

# ConsumerTrends 2023

Market and consumer trends for resilient and inclusive development.

[Download the reportDownload](https://cdn.sanity.io/files/0w1142l8/production/cedc1477bd2bee5c189f076972338d61acbbb383.pdf/zorraquino-consumer-trends-2023-es.pdf?dl=)

1. [Consumer Trends 2023Home](https://www.zorraquino.com/en/trends/consumer-trends-2023)
2. [Trend 01Emotional escape](https://www.zorraquino.com/en/trends/consumer-trends-2023/emotional-escape)
3. [Trend 02Still no future](https://www.zorraquino.com/en/trends/consumer-trends-2023/still-no-future)
4. [Trend 03Light drugs](https://www.zorraquino.com/en/trends/consumer-trends-2023/light-drugs)
5. [Trend 04Beyond gender](https://www.zorraquino.com/en/trends/consumer-trends-2023/beyond-gender)
6. [Trend 05War for talent](https://www.zorraquino.com/en/trends/consumer-trends-2023/war-for-talent)
7. [Trend 06Energy conversion](https://www.zorraquino.com/en/trends/consumer-trends-2023/energy-conversion)
8. [Trend 07Too much party](https://www.zorraquino.com/en/trends/consumer-trends-2023/too-much-party)
9. [Trend 08Worried foodies](https://www.zorraquino.com/en/trends/consumer-trends-2023/worried-foodies)
10. [Trend 09Digital excess](https://www.zorraquino.com/en/trends/consumer-trends-2023/digital-excess)
11. [Trend 10Low cost era](https://www.zorraquino.com/en/trends/consumer-trends-2023/low-cost-era)

## Introduction

A special year: Zorraquino's 20th anniversary. A long journey in which, from studying the changes in society, we have become ever more certain that instability will be the prevailing note of the times ahead.

## Global drivers

![Invasion of Ukraine](https://cdn.sanity.io/images/0w1142l8/production/74d3f1cdab1c7df9fe83dffb17143ab89d6496f9-1600x1200.webp/invasion-of-ukraine.webp?w=1600&q=85&auto=format&fit=max)

### Invasionof Ukraine

The military conflict foreshadows inflation and shortages of raw materials.

![Energy dependence](https://cdn.sanity.io/images/0w1142l8/production/e35895ee176b5879408b79c9f40fac15397c3dfe-1600x1200.webp/energy-dependence.webp?w=1600&q=85&auto=format&fit=max)

### Energydependence

Fossil energy sources are running out, making it necessary to invest in new paths.

![The struggle for raw materials](https://cdn.sanity.io/images/0w1142l8/production/5fdde97f05b832f7322f300fd06cd4d4aa5a5b92-1600x1200.webp/the-struggle-for-raw-materials.webp?w=1600&q=85&auto=format&fit=max)

### Thestruggle for raw materials

Unchecked throwaway consumption demands resources that do not exist.

![Unstable context](https://cdn.sanity.io/images/0w1142l8/production/ea24773ef302e596b0630751dbddfd472fd97e9c-1600x1200.webp/unstable-context.webp?w=1600&q=85&auto=format&fit=max)

### Unstablecontext

Times of market volatility that hit people's pockets.

![Hyperinflation](https://cdn.sanity.io/images/0w1142l8/production/7cc7dea39be70d994657daf8d47cca225a393812-1600x1199.webp/hyperinflation.webp?w=1600&q=85&auto=format&fit=max)

### Hyperinflation

Economic activity slows, affecting employment and purchasing power.

![Digital excess](https://cdn.sanity.io/images/0w1142l8/production/3f9521c6a8546a3d9fb60d619f158ce356493156-1600x1199.webp/digital-excess.webp?w=1600&q=85&auto=format&fit=max)

### Digitalexcess

The abusive use of technology has an ever more significant impact on the environment.

![Rising interest rates](https://cdn.sanity.io/images/0w1142l8/production/3513fe165499665667c35e67c8cb138a443d3db6-1600x1199.webp/rising-interest-rates.webp?w=1600&q=85&auto=format&fit=max)

### Risinginterest rates

Financial conditions tighten, bringing record increases in bills.

![Toxic masculinity](https://cdn.sanity.io/images/0w1142l8/production/e4bdf963c793e89a004e7129d294778f89e0bba9-1235x894.webp/toxic-masculinity.webp?w=1600&q=85&auto=format&fit=max)

### Toxicmasculinity

Social expectations about the role of men come to light so they can be rethought.

![Radical disruption](https://cdn.sanity.io/images/0w1142l8/production/21879930c0bd23213b3c20dbe8cb35a8aad47716-1600x1199.webp/radical-disruption.webp?w=1600&q=85&auto=format&fit=max)

### Radicaldisruption

Reality is analysed from an increasingly authoritarian perspective, leading to confrontation.

## The ten trends

[![Emotional escape: Small refuges for reconnecting.](https://cdn.sanity.io/images/0w1142l8/production/f753d5bb1dfc31141ac4bb02e1cc661ed6e7010e-1920x1418.webp/emotional-escape-small-refuges-for-reconnecting.webp?w=1600&fit=max&auto=format&q=85)01Emotional escapeSmall refuges for reconnecting.Read trend](https://www.zorraquino.com/en/trends/consumer-trends-2023/emotional-escape)[![Still no future: The crisis generation sees no light.](https://cdn.sanity.io/images/0w1142l8/production/0fc0623f02b7b668b24ed0274f581891eac44240-1920x1447.webp/still-no-future-the-crisis-generation-sees-no-light.webp?w=1600&fit=max&auto=format&q=85)02Still no futureThe crisis generation sees no light.Read trend](https://www.zorraquino.com/en/trends/consumer-trends-2023/still-no-future)[![Light drugs: Drugs and their derivatives reinvent themselves.](https://cdn.sanity.io/images/0w1142l8/production/c4414eb3b2d2979af673cae8cfad26ee41d36d15-1920x1451.webp/light-drugs-drugs-and-their-derivatives-reinvent-themselves.webp?w=1600&fit=max&auto=format&q=85)03Light drugsDrugs and their derivatives reinvent themselves.Read trend](https://www.zorraquino.com/en/trends/consumer-trends-2023/light-drugs)[![Beyond gender: Companies embrace the non-binary.](https://cdn.sanity.io/images/0w1142l8/production/5e6198333dcddd2ab83dc7518acfcc1d902d2b62-1920x1334.webp/beyond-gender-companies-embrace-the-non-binary.webp?w=1600&fit=max&auto=format&q=85)04Beyond genderCompanies embrace the non-binary.Read trend](https://www.zorraquino.com/en/trends/consumer-trends-2023/beyond-gender)[![War for talent: The talent shortage calls for reflection.](https://cdn.sanity.io/images/0w1142l8/production/91c6691fde811d0f165bac3805c3e25b8f9ea6c1-1920x1433.webp/war-for-talent-the-talent-shortage-calls-for-reflection.webp?w=1600&fit=max&auto=format&q=85)05War for talentThe talent shortage calls for reflection.Read trend](https://www.zorraquino.com/en/trends/consumer-trends-2023/war-for-talent)[![Energy conversion: A boom in alternatives to fossil fuels.](https://cdn.sanity.io/images/0w1142l8/production/389924c150ab5d1c1426f3f94a6c88f448a17a0f-1920x1440.webp/energy-conversion-a-boom-in-alternatives-to-fossil-fuels.webp?w=1600&fit=max&auto=format&q=85)06Energy conversionA boom in alternatives to fossil fuels.Read trend](https://www.zorraquino.com/en/trends/consumer-trends-2023/energy-conversion)[![Too much party: Unbridled partying takes its toll.](https://cdn.sanity.io/images/0w1142l8/production/757e8a399bcde627bc27463d41e878c284ea5e08-1920x1428.webp/too-much-party-unbridled-partying-takes-its-toll.webp?w=1600&fit=max&auto=format&q=85)07Too much partyUnbridled partying takes its toll.Read trend](https://www.zorraquino.com/en/trends/consumer-trends-2023/too-much-party)[![Worried foodies: Innovation to improve how we eat.](https://cdn.sanity.io/images/0w1142l8/production/a88806982eb32696d8f81e2533c5f87669227db8-1920x1420.webp/worried-foodies-innovation-to-improve-how-we-eat.webp?w=1600&fit=max&auto=format&q=85)08Worried foodiesInnovation to improve how we eat.Read trend](https://www.zorraquino.com/en/trends/consumer-trends-2023/worried-foodies)[![Digital excess: Time to ask for help.](https://cdn.sanity.io/images/0w1142l8/production/c4de02daac1437b4a9406397c6050529b1c1122c-1920x1364.webp/digital-excess-time-to-ask-for-help.webp?w=1600&fit=max&auto=format&q=85)09Digital excessTime to ask for help.Read trend](https://www.zorraquino.com/en/trends/consumer-trends-2023/digital-excess)[![Low cost era: “More for less” goes mainstream.](https://cdn.sanity.io/images/0w1142l8/production/f81d4a52539ab4d3aa6526be3130e31be7ae3873-1920x1439.webp/low-cost-era-more-for-less-goes-mainstream.webp?w=1600&fit=max&auto=format&q=85)10Low cost era“More for less” goes mainstream.Read trend](https://www.zorraquino.com/en/trends/consumer-trends-2023/low-cost-era)

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