# Emotional escape · Consumer Trends 2023 · Zorraquino
> Small refuges for reconnecting.
URL: https://www.zorraquino.com/en/trends/consumer-trends-2023/emotional-escape

![Emotional escape: Small refuges for reconnecting.](https://cdn.sanity.io/images/0w1142l8/production/f753d5bb1dfc31141ac4bb02e1cc661ed6e7010e-1920x1418.webp/emotional-escape-small-refuges-for-reconnecting.webp?w=1600&fit=max&auto=format&q=85)

Trend 01

# Emotional escape

1. [Consumer Trends 2023Home](https://www.zorraquino.com/en/trends/consumer-trends-2023)
2. [Trend 01Emotional escape](https://www.zorraquino.com/en/trends/consumer-trends-2023/emotional-escape)
3. [Trend 02Still no future](https://www.zorraquino.com/en/trends/consumer-trends-2023/still-no-future)
4. [Trend 03Light drugs](https://www.zorraquino.com/en/trends/consumer-trends-2023/light-drugs)
5. [Trend 04Beyond gender](https://www.zorraquino.com/en/trends/consumer-trends-2023/beyond-gender)
6. [Trend 05War for talent](https://www.zorraquino.com/en/trends/consumer-trends-2023/war-for-talent)
7. [Trend 06Energy conversion](https://www.zorraquino.com/en/trends/consumer-trends-2023/energy-conversion)
8. [Trend 07Too much party](https://www.zorraquino.com/en/trends/consumer-trends-2023/too-much-party)
9. [Trend 08Worried foodies](https://www.zorraquino.com/en/trends/consumer-trends-2023/worried-foodies)
10. [Trend 09Digital excess](https://www.zorraquino.com/en/trends/consumer-trends-2023/digital-excess)
11. [Trend 10Low cost era](https://www.zorraquino.com/en/trends/consumer-trends-2023/low-cost-era)

Emotional escape

Small refuges for reconnecting.

Trend axes

- Wellness time
- Emotional care
- Calm moments
- Self-regulatory

Some figures

43%

Share of the Spanish population who say they feel emotionally bad or very bad, the highest rate in a European study by the Axa Group.

5,500

Million dollars invested in 2021 in mental health and wellbeing start-ups, compared with 1,800 million in 2019.

190%

Increase in searches for the term “home massage room”, according to a study by Pinterest.

21

Hours a day we spend indoors, at home or at work, according to a WHO study.

## Reality can wait

The arrival of COVID forced us to stop, put everything on hold and connect with ourselves as never before. A lesson society has not wanted to leave behind and holds on to tightly in order to feel more alive than ever.

Each of us is the best example. Routine takes over every aspect of our lives, and the daily whirlwind of work, commitments, stress and chores that wears us down leads to the need to escape, take a breath and reconnect with ourselves so as not to lose our way.

Although we are undeniably social, human beings seek, in their most intimate side, a space of refuge and retreat in which to simply be themselves. Escaping daily worries mentally, even for a few minutes, is now one more task in many people's routine.

Small gestures thus emerge that bring serenity and stability and help channel anxiety more constructively. Places, moments and even objects that become personal refuges allow us to feel present and help us face uncertainty.

This protection can come from different actions, elements and spaces. Physical or not. A corner to read in without distraction, a special object that makes us feel at home, a walk alone, repetitive and mechanical tasks that help us concentrate… Anything that comforts us and reminds us that, at least for that moment, reality can wait.

## Cases

01 / 05

Zorraquino spotlights

1. 01  
Bringing natural elements into our daily lives, inviting us to disconnect, is a great help for physical and mental wellbeing.
2. 02  
Homes become the centre of our passions, with themed and multi-purpose corners and rooms that offer countless ways to escape reality.
3. 03  
People are less afraid to accept the need for moments of disconnection, and express and share without embarrassment what makes them feel good.

Zorraquino playlist

- Astral PlaneFlamingods · 2019
- Dear PrudenceSiouxsie and the Banshees · 1984
- Me Fui de VacacionesBad Bunny · 2022

[See the whole playlist](https://www.zorraquino.com/en/trends/consumer-trends-2023/playlist)[Listen on Spotify](https://open.spotify.com/playlist/0EG1cRFJ1qmXLw29jkHtjm)

## More on the trend

### References

- [Por qué es necesario tener un ‘escape room’ emocional en casa](https://www.revistaad.es/espacios/articulos/la-necesidad-de-un-cuarto-de-escape-emocional-en-casa)
- [Hachazos contra el estrés](https://www.ultimahora.es/noticias/sociedad/2022/02/22/1702573/hachazos-contra-estres.html)
- [El importante mensaje detrás de la foto viral de este medallista olímpico tejiendo](https://www.huffingtonpost.es/entry/tom-daley-tejer-foto-mensaje%5Fes%5F6107b0cde4b0f9b5a2353da0)
- [El saltador de trampolín Tom Daly lanza su firma de crochet, 'Made With Love by Tom Daley'](https://www.harpersbazaar.com/es/moda/noticias-moda/a38419220/tom-daley-firma-crochet-made-with-love-deportista-olimpico/)
- [SMART COLLAR LETS YOU PROTECT YOUR MENTAL HEALTH IN PUBLIC](https://www.yankodesign.com/2022/05/18/smart-collar-lets-you-protect-your-mental-health-in-public/)
- [Listen to nature sounds, fall in love with the Earth](https://earth.fm/)
- [Cozy room ideas – 11 expert-approved ways to make a space feel more homey](https://www.homesandgardens.com/interior-design/cozy-room-ideas)
- [Solace vibroacoustic speaker has a huggable design to calm your anxiety, body, and mind](https://thegadgetflow.com/portfolio/solace-vibroacoustic-speaker-has-huggable-design-to-calm-your-anxiety-body-mind/)
- [Self Space](https://theselfspace.com/)
- [Drift, el último invento para relajarte y reducir el estrés (vídeo)](https://computerhoy.com/noticias/life/drift-dispositivo-relajarte-reducir-estres-1082413)
- [Drift, el último invento para relajarte y reducir el estrés (vídeo)](https://computerhoy.com/noticias/life/drift-dispositivo-relajarte-reducir-estres-1082413jodie.melissahttps://www.tiktok.com/@jodie.melissa/video/7114770422381481221?is%5Fcopy%5Furl=1&is%5Ffrom%5Fwebapp=v1&item%5Fid=7114770422381481221&lang=es&q=yoga%20room&t=1665480933690)
- [Cuartos de escape emocional](https://business.pinterest.com/es/pinterest-predicts/2022/emotional-escape-rooms)
- [Casi la mitad de los españoles se siente emocionalmente mal o muy mal](https://www.alimente.elconfidencial.com/bienestar/2022-01-27/mitad-de-los-espanoles-emocionalmente-mal%5F3364741/)
- [Estudio internacional de salud y bienestar mental del Grupo AXA](https://www.alimente.elconfidencial.com/bienestar/2022-01-27/mitad-de-los-espanoles-emocionalmente-mal%5F3364741/)
- [Un hogar terapéutico](https://elpais.com/eps/2022-03-03/un-hogar-terapeutico.html?rel=buscador%5Fnoticias)
- [Qué es un 'Living Coach', el profesional que convierte tu casa en el refugio que necesitas](https://www.idealista.com/news/deco/estancias/2022/06/27/797469-que-es-un-living-coach-el-profesional-que-convierte-tu-casa-en-el-refugio-que-necesitas)
- [Biophilic Design: It’s Not a Trend, It’s a Movement](https://www.triplepundit.com/story/2022/biophilic-design/736151)
- [Adam Moroschan](https://adammoroschan.com/crate-and-barrel-the-listening-room)
- [La salud mental ya es un gran negocio: sus apps disparan la inversión recibida en 2021](https://www.xataka.com/medicina-y-salud/cada-vez-hay-startups-orientadas-a-salud-mental-cada-vez-estan-logrando-inversion)
- [Emotional Care: la tendencia decorativa que cuida tu salud mental](https://www.quien.com/estilo-de-vida/2022/07/08/emotional-care-la-tendencia-decorativa-que-cuida-tu-salud-mental)
- [Decora y diseña un hogar para que sea tu refugio de bienestar personal](https://www.hola.com/decoracion/galeria/20220628210967/casa-refugio-bienestar-tendencias-decoracion-am/1/)
- [Anya Taylor-Joy de Gambito de Dama usa cuarzos y cristales de poder](https://www.mdzol.com/estilo/2021/10/20/anya-taylor-joy-de-gambito-de-dama-usa-cuarzos-cristales-de-poder-195066.html)
- [¿Qué hay en el bolso de Jedet?](https://www.youtube.com/watch?v=-D-jXCBeFN0&list=RDLV-D-jXCBeFN0&start%5Fradio=1&t=147s)
- [Nuestra intimidad, el valor de cuidar nuestro refugio](https://lamenteesmaravillosa.com/nuestra-intimidad-el-valor-de-cuidar-nuestro-refugio/)

Pages 26–46 of the report

[![Still no future: The crisis generation sees no light.](https://cdn.sanity.io/images/0w1142l8/production/0fc0623f02b7b668b24ed0274f581891eac44240-1920x1447.webp/still-no-future-the-crisis-generation-sees-no-light.webp?w=1600&fit=max&auto=format&q=85)](https://www.zorraquino.com/en/trends/consumer-trends-2023/still-no-future)

Next trend · 02

[Still no future](https://www.zorraquino.com/en/trends/consumer-trends-2023/still-no-future)
