# Light drugs · Consumer Trends 2023 · Zorraquino > Drugs and their derivatives reinvent themselves. URL: https://www.zorraquino.com/en/trends/consumer-trends-2023/light-drugs ![Light drugs: Drugs and their derivatives reinvent themselves.](https://cdn.sanity.io/images/0w1142l8/production/c4414eb3b2d2979af673cae8cfad26ee41d36d15-1920x1451.webp/light-drugs-drugs-and-their-derivatives-reinvent-themselves.webp?w=1600&fit=max&auto=format&q=85) Trend 03 # Light drugs 1. [Consumer Trends 2023Home](https://www.zorraquino.com/en/trends/consumer-trends-2023) 2. [Trend 01Emotional escape](https://www.zorraquino.com/en/trends/consumer-trends-2023/emotional-escape) 3. [Trend 02Still no future](https://www.zorraquino.com/en/trends/consumer-trends-2023/still-no-future) 4. [Trend 03Light drugs](https://www.zorraquino.com/en/trends/consumer-trends-2023/light-drugs) 5. [Trend 04Beyond gender](https://www.zorraquino.com/en/trends/consumer-trends-2023/beyond-gender) 6. [Trend 05War for talent](https://www.zorraquino.com/en/trends/consumer-trends-2023/war-for-talent) 7. [Trend 06Energy conversion](https://www.zorraquino.com/en/trends/consumer-trends-2023/energy-conversion) 8. [Trend 07Too much party](https://www.zorraquino.com/en/trends/consumer-trends-2023/too-much-party) 9. [Trend 08Worried foodies](https://www.zorraquino.com/en/trends/consumer-trends-2023/worried-foodies) 10. [Trend 09Digital excess](https://www.zorraquino.com/en/trends/consumer-trends-2023/digital-excess) 11. [Trend 10Low cost era](https://www.zorraquino.com/en/trends/consumer-trends-2023/low-cost-era) Light drugs Drugs and their derivatives reinvent themselves. Trend axes - CBD - Psychedelics - Mindful drink - Sober-curious Some figures 34% Expected growth of the low- and no-alcohol drinks category by 2024, according to IWSR data. 183,000 Subscribers to Reddit's microdosing discussion group, compared with 27,000 four years earlier. 20 Million dollars the CBD products industry expects to reach in the United States, according to the specialist consultancy BDSA. 51% Share of Gen Z in the US who drink cannabis-infused beverages, in a country where the substance is legal for recreational use. ## Everyday substances The public is increasingly relaxed about the use of certain drugs considered light in different areas of life. Among consumers it is completely normal to turn to substances that help them escape, reach a state of wellbeing or are simply for enjoyment. The social taboo around the concept of drugs is weakening. Society distinguishes hard drugs from soft ones, accepting the use of the latter as natural and widening the range of people who use them. The range of options derived from traditional drugs is thus expanding. New products appear that adapt to everyday situations, avoiding excess, and fit into our daily lives with less friction. What seemed unthinkable a few years ago has now become a real, healthier alternative that does not conflict with health, religious beliefs or pregnancy, among other things. Some, such as microdoses of psilocybin or LSD, are gaining a lot of popularity and, although their benefits are still being studied, professionals say they help lower levels of anxiety and depression. Likewise, the CBD boom is reaching all kinds of beauty, food and even pet-care products, with specialist shops now in every city. For recreational use, guided trips to take ayahuasca and other mushroom-based substances are becoming fashionable and, as a sign of their acceptance, are presented with carefully crafted design and advertising. New alternative drugs that reopen old debates between the merits of legalisation and the normalisation of their use. ## Cases 01 / 04 Zorraquino spotlights 1. 01 Drugs and their derivatives are becoming part of everyday life. It will be key to see how far the line between legal and illegal blurs once the step is taken. 2. 02 Gen Z is more concerned about the wellbeing of their bodies and increasingly distances itself from traditional drugs, focusing on new derivatives and contexts of use. 3. 03 The market for apps for safe drug and alcohol use is growing, allowing people to track the effects of taking these substances. Zorraquino playlist - La JuaniCarmen Xía · 2021 - Voy a ser un drogataFundación Francisco Frankenstein · 2021 - Dale CalentitoSugarcrush · 2022 [See the whole playlist](https://www.zorraquino.com/en/trends/consumer-trends-2023/playlist)[Listen on Spotify](https://open.spotify.com/playlist/0EG1cRFJ1qmXLw29jkHtjm) ## More on the trend ### References - [Bacardi Cocktail Trends Report 2022](https://www.thefuturelaboratory.com/blog/2022-cocktail-trends-report) - [NewTerritory imagines inhaler for microdosing psychedelics](https://www.dezeen.com/2022/05/31/newterritory-human-nature-psychedelics-microdosing/) - [La moda de los licores sin alcohol](https://www.elcorreo.com/vivir/tendencias/moda-licores-sin-alcohol-20211113120901-ntrc.html) - [BVG](https://www.bvg.de/de) - [Could NoLo drinks be the future?](https://www.thedrinksbusiness.com/2021/12/could-nolo-drinks-be-the-future/) - [El 'boom' del CBD, el compuesto del cannabis que no coloca](https://www.elmundo.es/metropoli/otros-planes/2022/05/02/626d1fd3e4d4d8903c8b45b6.html) - [Este concepto de plataforma busca explorar los beneficios de la microdosis con psicodélicos](https://www.reasonwhy.es/actualidad/concepto-plataforma-microdosis-psicodelicos-newterritory) - [NewTerritory imagines inhaler for microdosing psychedelics](https://www.dezeen.com/2022/05/31/newterritory-human-nature-psychedelics-microdosing/) - [Look Ahead 2022](https://www.thefuturelaboratory.com/blog/2022-cocktail-trends-report) - [I substituted alcohol with 'Psychedelic Water,' a kava seltzer that's gone viral on TikTok — and found it's the perfect drink for the sober-curious](https://www.businessinsider.com/psychedelic-water-sober-curious-review-viral-tiktok-kava-drink-2022-3) - [The Beverage Market is Heading in a New Direction and This Startup is Leading the Way](https://www.prnewswire.com/news-releases/the-beverage-market-is-heading-in-a-new-direction-and-this-startup-is-leading-the-way-301568424.html) - [Gen-Z, ¿una generación sin alcohol?](https://www.brusselstimes.com/art-culture/265209/gen-z-a-generation-without-alcohol) - [Así es el millonario negocio del CBD, el cannabis que no coloca y es legal en España](https://www.elespanol.com/invertia/empresas/20211023/millonario-negocio-cbd-cannabis-no-coloca-espana/621438756%5F0.html) - [Mojo's Gummies Harness the Power of Microdosing for Everyday Use](https://coolhunting.com/food-drink/mojos-gummies-harness-the-power-of-microdosing-for-everyday-use/) - [¿Pueden las microdosis de LSD y otros psicodélicos mejorar la salud mental?](https://www.nationalgeographic.es/ciencia/2022/02/pueden-las-microdosis-de-lsd-y-otros-psicodelicos-mejorar-la-salud-mental) - [Dreamachine](https://dreamachine.world/experience/) - [OGeez! Unveils New Mini Gummy](https://www.prnewswire.com/news-releases/ogeez-unveils-new-mini-gummy-301544138.html) - [Microdosis para la salud mental, ¿funcionan?](https://www.nytimes.com/es/2022/03/08/espanol/microdosing-que-es.html) - [Está de moda beber con moderación: cómo los jóvenes están cambiando el consumo y la oferta en los bares, según expertos](https://www.businessinsider.es/lleva-beber-moderacion-como-bares-adaptan-jovenes-1125645) - [Estadísticas 2021: Alcohol, tabaco y drogas ilegales en España. Ministerio de Sanidad . Gobierno de España](https://pnsd.sanidad.gob.es/profesionales/sistemasInformacion/informesEstadisticas/pdf/2021OEDA-ESTADISTICAS.pdf) Pages 68–86 of the report [![Beyond gender: Companies embrace the non-binary.](https://cdn.sanity.io/images/0w1142l8/production/5e6198333dcddd2ab83dc7518acfcc1d902d2b62-1920x1334.webp/beyond-gender-companies-embrace-the-non-binary.webp?w=1600&fit=max&auto=format&q=85)](https://www.zorraquino.com/en/trends/consumer-trends-2023/beyond-gender) Next trend · 04 [Beyond gender](https://www.zorraquino.com/en/trends/consumer-trends-2023/beyond-gender)