# Still no future · Consumer Trends 2023 · Zorraquino > The crisis generation sees no light. URL: https://www.zorraquino.com/en/trends/consumer-trends-2023/still-no-future ![Still no future: The crisis generation sees no light.](https://cdn.sanity.io/images/0w1142l8/production/0fc0623f02b7b668b24ed0274f581891eac44240-1920x1447.webp/still-no-future-the-crisis-generation-sees-no-light.webp?w=1600&fit=max&auto=format&q=85) Trend 02 # Still no future 1. [Consumer Trends 2023Home](https://www.zorraquino.com/en/trends/consumer-trends-2023) 2. [Trend 01Emotional escape](https://www.zorraquino.com/en/trends/consumer-trends-2023/emotional-escape) 3. [Trend 02Still no future](https://www.zorraquino.com/en/trends/consumer-trends-2023/still-no-future) 4. [Trend 03Light drugs](https://www.zorraquino.com/en/trends/consumer-trends-2023/light-drugs) 5. [Trend 04Beyond gender](https://www.zorraquino.com/en/trends/consumer-trends-2023/beyond-gender) 6. [Trend 05War for talent](https://www.zorraquino.com/en/trends/consumer-trends-2023/war-for-talent) 7. [Trend 06Energy conversion](https://www.zorraquino.com/en/trends/consumer-trends-2023/energy-conversion) 8. [Trend 07Too much party](https://www.zorraquino.com/en/trends/consumer-trends-2023/too-much-party) 9. [Trend 08Worried foodies](https://www.zorraquino.com/en/trends/consumer-trends-2023/worried-foodies) 10. [Trend 09Digital excess](https://www.zorraquino.com/en/trends/consumer-trends-2023/digital-excess) 11. [Trend 10Low cost era](https://www.zorraquino.com/en/trends/consumer-trends-2023/low-cost-era) Still no future The crisis generation sees no light. Trend axes - Sisis - Recessionals - Quarter-life crisis - Involuted generation Some figures 375,000 People aged 16 to 24 in Spain who have a job while studying. The highest rate since 1987. 14.9% Share of young people who had left home in the first quarter of 2021, according to the Emancipation Observatory of Spain's Youth Council. 71% Share of young people in Spain working in low-skilled jobs despite having a university degree. 2.6% Share of parliamentary seats held by people under 30, even though they make up half the world's population. ## Youth, indebted to the crisis Continued uncertainty and the arrival of a new crisis — social, political and economic — are hitting young people's feelings. The unstable context translates directly into a lack of goals for this segment of the population, which sees its dreams cut short. If facing the challenges ahead is already hard from an adult position, the situation is even harder for new, listless generations who put off decisions about their future because it is so unclear. A situation that leads to early life crises; reflections on “what now?” come earlier and earlier. Professionals point to the quarter-life crisis, which arrives at 25, reinforcing that viral mantra: “We're too young to be this sad”. There is no job stability, nor financial stability. Not even emotional stability. Young people do not know what or where to hold on to. Fear of failure spreads, and they are flooded by the feeling of never getting anywhere and of always being in a rush. This means a rise in the number of young people with anxiety or depression who have needed to see professionals. Data on mental disorders and suicidal thoughts are also alarming. But in the face of the avalanche of bad news in the present, thinking clearly about the future is hard. For young people too: one in three think the situation will get worse and 40% believe it will stay the same, according to FAD data. Without doubt, uncertainty about the future afflicts a generation already familiar with crises. ## Cases 01 / 05 Zorraquino spotlights 1. 01 Brands need to project messages of overcoming to empower this segment and avoid falling into hopelessness. Fear of failure should not stop us from doing. 2. 02 The constant flow of negative news must make way for spaces for reflection and hopeful dialogue. Not every future has to be worse. 3. 03 The growing disparity of opportunities widens the social gap and leads young people to resent the wealthier classes. Zorraquino playlist - CrisisAlaska Y Dinarama · 1983 - Tazas con mensajesParquesvr · 2022 - NO ESTÁ EN EL SISTEMALUPE · 2020 [See the whole playlist](https://www.zorraquino.com/en/trends/consumer-trends-2023/playlist)[Listen on Spotify](https://open.spotify.com/playlist/0EG1cRFJ1qmXLw29jkHtjm) ## More on the trend ### References - [Somos la generación de la doble crisis y no sabemos cómo salir de esta](https://www.codigonuevo.com/reportajes/generacion-doble-crisis-salir) - [«Prohibido bajar los brazos», la última creatividad de Estrella Galicia](https://ipmark.com/prohibido-bajar-los-brazos-la-ultima-creatividad-de-estrella-galicia/) - [Estrella Galicia lanza el mensaje "Prohibido Bajar Los Brazos"](https://controlpublicidad.com/campanas-publicitarias/estrella-galicia-presenta-prohibido-bajar-los-brazos/) - [La "crisis de los 25" de la que alertan los psicólogos: por qué cada vez más jóvenes van a consulta](https://www.elespanol.com/ciencia/salud/20220805/crisis-alertan-psicologos-vez-jovenes-van-consulta/692180968%5F0.html) - [MSCHF's Latest Release Lets You Eat the Rich](https://hypebeast.com/2022/7/mschf-eat-the-rich-popsicles-release-info) - [El futuro incierto de los jóvenes en España](https://www.rtve.es/play/videos/telediario-fin-de-semana/el-futuro-incierto-de-los-jovenes-en-espana/6656488/) - [Understanding the Quarter-life Crisis](https://onlinedegrees.bradley.edu/blog/understanding-the-quarter-life-crisis/) - [Ask Me If I Believe in the Future](https://www.mkg-hamburg.de/en/exhibitions/ask-me-if-i-believe-the-future) - [MK&G Hamburg presents optimistic visions for an uncertain future](https://www.dezeen.com/2022/07/25/ask-me-if-i-believe-in-the-future-exhibition-mkg-hamburg/) - [ING y UNICEF presentan "Los jóvenes al sol"](https://interactivadigital.com/campanas-de-marketing-digital/ing-y-unicef-presentan-los-jovenes-al-sol/) - [The Body Shop se une a Naciones Unidas para alzar la voz de los jóvenes](https://ipmark.com/the-body-shop-se-une-naciones-unidas-para-alzar-voz-jovenes/) - [Derechos Sociales lanza la campaña 'Basta de distopías. Volvamos a imaginar un futuro mejor'](https://www.europapress.es/epsocial/sostenibilidad/noticia-derechos-sociales-lanza-campana-basta-distopias-volvamos-imaginar-futuro-mejor-20220914175235.htmljuanitoserreshttps://www.tiktok.com/@juanitoserres/video/7117368261338991877?embed%5Fsource=null%5Fnull%5Fnull&is%5Ffrom%5Fwebapp=v1&item%5Fid=7117368261338991877&refer=embed&referer%5Furl=www.elespanol.com%2Fsocial%2F20220710%2Fllanto-viral-joven-gastarse-ahorros-gasolina-siquiera%2F685931786%5F0.html&referer%5Fvideo%5Fid=7117368261338991877) - [Qué pasa cuando 950 adolescentes debaten sobre el futuro con la pensadora Marina Garcés](https://elpais.com/cultura/2022-10-11/las-promesas-estan-sobrevaloradas-que-pasa-cuando-950-adolescentes-debaten-sobre-el-futuro-con-marina-garces.html) - [Récord de ‘sisis’, más personas que nunca estudian y trabajan a la vez: “Es duro. Al final te pasa factura”](https://elpais.com/educacion/2022-10-09/cifra-record-de-personas-que-estudian-y-trabajan-a-la-vez-es-duro-al-final-te-pasa-factura.html) - [La desesperanza empeora la salud mental de nuestros jóvenes](https://www.cope.es/actualidad/sociedad/noticias/desesperanza-empeora-salud-mental-nuestros-jovenes-20220602%5F2119726) - [The buzzwords reflecting the frustration of China's young generation](https://www.bbc.com/news/world-asia-china-57328508) - [The buzzwords reflecting the frustration of China's young generation](https://www.bbc.com/news/world-asia-china-57328508) - [Los jóvenes españoles sienten que su salud mental empeora cada vez más](https://www.fad.es/notas-de-prensa/los-jovenes-espanoles-sienten-que-su-salud-mental-empeora-cada-vez-mas/) - [El suicidio de los jóvenes, cuestión de Estado: la desesperanza es una de las causas](https://theobjective.com/espana/2022-07-10/suicidio-jovenes-desesperanza/) - [La mitad de los jóvenes considera que su salud mental no es buena, según los expertos](https://cadenaser.com/andalucia/2022/10/10/la-mitad-de-los-jovenes-considera-que-su-salud-mental-no-es-buena-segun-los-expertos-ser-malaga/) - [Pinterest quiere que acabemos con nuestro «crítico interior» en su nueva campaña](https://lacriaturacreativa.com/2022/09/15/pinterest-quiere-que-acabemos-con-nuestro-critico-interior-en-su-nueva-campana/) - [Las distopías son hipérboles preventivas](https://elpais.com/opinion/2022-10-03/las-distopias-son-hiperboles-preventivas.html) - [Plantar un hijo, tener un árbol](https://elpais.com/opinion/2022-07-13/plantar-un-hijo-tener-un-arbol.html?rel=buscador%5Fnoticias) Pages 47–67 of the report [![Light drugs: Drugs and their derivatives reinvent themselves.](https://cdn.sanity.io/images/0w1142l8/production/c4414eb3b2d2979af673cae8cfad26ee41d36d15-1920x1451.webp/light-drugs-drugs-and-their-derivatives-reinvent-themselves.webp?w=1600&fit=max&auto=format&q=85)](https://www.zorraquino.com/en/trends/consumer-trends-2023/light-drugs) Next trend · 03 [Light drugs](https://www.zorraquino.com/en/trends/consumer-trends-2023/light-drugs)