# Textile exodus · Consumer Trends 2024 · Zorraquino > Fashion sets off on a one-way journey towards sustainability and circularity. URL: https://www.zorraquino.com/en/trends/consumer-trends-2024/textile-exodus ![Textile exodus: Fashion sets off on a one-way journey towards sustainability and circularity.](https://cdn.sanity.io/images/0w1142l8/production/fa49359c7cda03659b7aa61fcc9e90b66f2d7cfa-1920x1439.webp/textile-exodus-fashion-sets-off-on-a-one-way-journey-towards-sustainability-and.webp?w=1600&fit=max&auto=format&q=85) Trend 04 # Textile exodus 1. [Consumer Trends 2024Home](https://www.zorraquino.com/en/trends/consumer-trends-2024) 2. [Trend 01Beyond god](https://www.zorraquino.com/en/trends/consumer-trends-2024/beyond-god) 3. [Trend 02Impact thrice](https://www.zorraquino.com/en/trends/consumer-trends-2024/impact-thrice) 4. [Trend 03AI attacks](https://www.zorraquino.com/en/trends/consumer-trends-2024/ai-attacks) 5. [Trend 04Textile exodus](https://www.zorraquino.com/en/trends/consumer-trends-2024/textile-exodus) 6. [Trend 05Complex disparity](https://www.zorraquino.com/en/trends/consumer-trends-2024/complex-disparity) 7. [Trend 06Muscles as success](https://www.zorraquino.com/en/trends/consumer-trends-2024/muscles-as-success) 8. [Trend 07Extra payments](https://www.zorraquino.com/en/trends/consumer-trends-2024/extra-payments) 9. [Trend 08Jumping stages](https://www.zorraquino.com/en/trends/consumer-trends-2024/jumping-stages) 10. [Trend 09Lusty food](https://www.zorraquino.com/en/trends/consumer-trends-2024/lusty-food) 11. [Trend 10Secret tourism](https://www.zorraquino.com/en/trends/consumer-trends-2024/secret-tourism) Textile exodus Fashion sets off on a one-way journey towards sustainability and circularity. Trend axes - Reuse - Drops - Quite luxury - Recommerce Some figures 76% Proportion of first-time second-hand clothing buyers who will increase their spending on this kind of fashion over the next five years, according to a report by Samy Alliance. 70,000M Millions of euros that the second-hand clothing market is expected to turn over in the next five years, overtaking fast fashion, according to the report by GlobalData and the company ThredUp. 800M Millions of profiles registered worldwide on the buy-and-sell app Vinted, which is already present in 18 markets. 60% Percentage of false sustainability claims by fashion brands, according to the report by the UK foundation Changing Markets. ## Opening the circle In a world where mass clothing production is in full swing, an increasingly loud and radical change is emerging: circular fashion. As awareness of the environmental and social impact of the fashion industry grows, the slow fashion movement is gaining strength, promoting an ethical and respectful approach in the textile sector. In the face of the use-and-throw-away mindset, consumers are going for a continuous clothing cycle that makes the most of each garment before considering throwing it away. The popularity of second-hand and occasion-wear rental is transforming the codes of shopping and dressing. The rise of buy-and-sell apps and the entry of fast fashion groups into these lines of business show that it is no longer simply about following the latest trends, but about buying consciously: wear with care, resell, reuse and repeat. A paradigm shift that also influences the emotional relationship we build with clothes. People seek a deeper connection with what they buy and want to know the story behind each piece. A desire that implies a need for greater transparency from brands. Driven by government policies, major fashion houses and textile companies are adopting more sustainable practices, involving all their stakeholders. Including citizens, whom they work to train and empower to make informed and responsible decisions, far from blaming them. A contribution to the environment, stronger relationships with users and new business opportunities still to be explored. Circular fashion is more than the latest catwalk trend; it is a commitment to a lifestyle in which durability, meaning and timelessness are worth more than each season’s must-haves. Expert view ![María Aparicio: Empowered by Hemper Manager](https://cdn.sanity.io/images/0w1142l8/production/f658a3036cca7a9013455ade3ea26a2bf04206a0-720x968.webp/maria-aparicio-empowered-by-hemper-manager.webp?w=1600&fit=max&auto=format&q=85) ### María Aparicio Empowered by Hemper Manager Sustainability is here to stay. In fashion too. The fashion and luxury sector has put the focus on sustainable development, whether in terms of production, supply chain, investment, communication or even regulation. But everything suggests there is more talk than proven action. Lots of good intentions, good practices, suggestions and projects for show, but little real progress. The environmental impact of fashion is still crucial. It is the second most polluting industry in the world. All the data suggests that we will keep working ever more firmly to reduce it, but also that textile demand will keep growing. We need leaders who put sustainability at the heart of the industry, who treat the climate emergency as real and who drastically cut emissions without waiting for a wave of regulation that sweeps everyone away. The sector needs turning around, and it is a great opportunity to increase collaboration with entrepreneurs and researchers who bring new materials, processes and technology to achieve it. We must also stop focusing exclusively on environmental consequences. These solutions cannot hide the social reality around production. It is vital that suppliers are treated as real partners and that we work with them on the social improvements the industry needs to achieve, agreeing prices, deliveries and production in a respectful and fair way. We need regenerative fashion companies with a purpose that solve social and environmental problems, whose activity is based on triple sustainability (social, environmental and economic) and whose initiatives not only change their surroundings, but help change people’s mindset with an activist message that champions sustained and respectful consumption. ## Cases 01 / 05 Zorraquino spotlights 1. 01 Reusing garments is establishing itself as one of the great trends in the fashion and textile world, changing the way clothes are consumed. 2. 02 Clothing rental and second-hand shopping have shaken off their social stigma to become a movement and a symbol of activism. 3. 03 Valuing origin and materials, caring for what we buy and resisting impulse buying are essential steps towards a future where fashion and responsibility coexist in harmony. Zorraquino playlist - ResponsibleBarry White · 1989 - The emperor’s new clothesSinéad O’Connor · 1990 - Me confunden con un hipsterLos Nikis · 2018 [See the whole playlist](https://www.zorraquino.com/en/trends/consumer-trends-2024/playlist)[Listen on Spotify](https://open.spotify.com/playlist/0UmKqdqLcue96kV7sI2Cde) ## More on the trend ### References - [Our first BioSequin® jumpsuit is in Vogue, worn by Cara Delevingne](https://www.stellamccartney.com/gb/en/stellas-world/stella-mccartney-debuts-first-garment-crafted-from-radiant-matter-biosequins.html) - [Fashion industry addicted to greenwashing and fossil-fuel based synthetics](https://changingmarkets.org/wp-content/uploads/2021/06/SYNTHETICS-ANONYMOUS-PRESS-RELEASE-UK.pdf) - [Aprovechar antes que tirar: la última gran tendencia de la moda](https://elpais.com/sociedad/moda-futuro-y-accion/2023-05-16/aprovechar-antes-que-tirar-la-ultima-gran-tendencia-de-la-moda.html) - [El lujo de la moda de segunda mano, una tendencia en pleno auge](https://www.eleconomista.es/status/noticias/12114829/01/23/El-lujo-de-la-moda-de-segunda-mano-una-tendencia-en-pleno-auge.html) - [“Greenwashing”, cuando las empresas son verdes solo en apariencia](https://www.eldiario.es/consumoclaro/greenwashing-empresas-son-verdes-apariencia%5F1%5F9936850.html) - [2022, el año en que aprendimos a comprar ropa usada](https://www.harpersbazaar.com/es/moda/noticias-moda/a42320224/moda-segunda-mano-sostenibilidad-consumo-vinted-exito/) - [Aprovechar antes que tirar: la última gran tendencia de la moda](https://elpais.com/sociedad/moda-futuro-y-accion/2023-05-16/aprovechar-antes-que-tirar-la-ultima-gran-tendencia-de-la-moda.html) - [AVAVAV, de dónde sale la marca viral de ropa que se rompe y que no paras de ver en redes sociales](https://www.revistagq.com/moda/articulo/avavav-marca-viral-ropa-que-se-rompe-milan-fashion-week) - [Inditex se estrena en el negocio de la ropa de segunda mano](https://cincodias.elpais.com/cincodias/2022/10/21/companias/1666343692%5F674272.html) - [Adolfo Domínguez ya permite alquilar sus vestidos, trajes, faldas, tops y bolsos en 'ADN RENT'](https://www.elle.com/es/moda/noticias/a45136903/adolfo-dominguez-alquiler-de-vestidos-trajes-faldas-tops-y-bolsos-adn-rent/) - [Nike extiende su programa de ‘sneakers’ de segunda mano y lanza una plataforma online](https://www.modaes.com/empresa/nike-extiende-su-programa-de-sneakers-de-segunda-mano-y-lanza-una-plataforma-online) - [The Sustainable Fashion Communication Playbook](https://www.unep.org/interactives/sustainable-fashion-communication-playbook/) - [DyeRecycle wins vote of confidence from the fashion industry](https://www.imperial.ac.uk/news/245698/dyerecycle-wins-vote-confidence-from-fashion/) - [Usar y no tirar. El último bastión de la moda circular es el ‘atrezzo’ de desfiles y sesiones de fotos](https://www.vogue.es/articulos/moda-circular-reciclar-donar-atrezzo-decoracion-desfiles-sesiones-fotos-rodajes) - [New Optimist](https://newoptimist.nl/pages/statiegeld-hoe-werkt-het) - [Levi´s lanza un modelo de jeans "plant based" y otro circular](https://controlpublicidad.com/sostenibles-marcas-y-esg/levi-s-lanza-un-jean-plant-based-de-ca-amo-y-algodon/) - [Labellisez-vous au Bonus Réparation !](https://refashion.fr/pro/fr/devenez-un-r%C3%A9parateur-labellis%C3%A9-au-bonus-r%C3%A9paration) - [Pacto textil 2030: las líneas rojas de la Unión Europea para una moda más sostenible](https://elpais.com/sociedad/moda-futuro-y-accion/2023-06-08/pacto-textil-2030-las-lineas-rojas-de-la-union-europea-para-una-moda-mas-sostenible.html) - [Gucci, supported by Kering, invests in first Circular Hub to power a "Circular Made in Italy"](https://www.kering.com/en/news/gucci-supported-by-kering-invests-in-first-circular-hub-to-power-a-circular-made-in-italy/) - [Martan](https://www.martan-official.com/pages/about-us) - [La ropa de segunda mano ya no es austera: ¿Por qué ahora sí es 'cool'?](https://www.20minutos.es/mujer/moda/por-que-triunfa-la-ropa-de-segunda-mano-entre-los-consumidores-del-fast-fashion-5097369/) - [¿Por qué es rentable el negocio de la moda de segunda mano?](https://business.vogue.es/tendencias/articulos/por-que-es-rentable-el-negocio-de-la-moda-de-segunda-mano/751) - [La moda de segunda mano doblará al fast fashion en 2030](https://fashionunited.es/noticias/moda/la-moda-de-segunda-mano-doblara-al-fast-fashion-en-2030/2022031838176) - [Vinted prospera con el cambio a la moda de segunda mano](https://www.expansion.com/economia/financial-times/2022/12/01/6388f446e5fdeab6218b45d7.html) - [The circular fashion challenge: Can AI help to close the loop?](https://www.voguebusiness.com/sustainability/the-circular-fashion-challenge-can-ai-help-to-close-the-loop) - [La economía circular es el futuro de la moda: una experta explica cómo funciona](https://www.vogue.mx/articulo/economia-circular-en-la-moda) - [Moda circular: ¿qué es y cómo dominarla como una fashion expert?](https://www.glamour.mx/articulos/que-es-la-moda-circular) - [La tendencia del "quiet luxury" se populariza en retail](https://fashionunited.es/noticias/moda/la-tendencia-del-quiet-luxury-se-populariza-en-retail/2023061341058) - [Armario cápsula: la estrategia para comprar menos ropa (y comprar mejor)](https://www.vogue.es/moda/articulos/armario-capsula-habitos-consumo-sostenible) - [This jacket is designed to last a 100 years… and it’s made only with cotton, wool, and silk.](https://www.yankodesign.com/2023/05/07/this-jacket-is-designed-to-last-a-100-years-and-its-made-only-with-cotton-wool-and-silk/) Pages 106–133 of the report [![Complex disparity: The disparity in the distribution of wealth goes beyond the categories of rich and poor.](https://cdn.sanity.io/images/0w1142l8/production/4375858df0ad31bfd52e4166785e0fc96eb0e2f8-1416x1062.webp/complex-disparity-the-disparity-in-the-distribution-of-wealth-goes-beyond-the.webp?w=1600&fit=max&auto=format&q=85)](https://www.zorraquino.com/en/trends/consumer-trends-2024/complex-disparity) Next trend · 05 [Complex disparity](https://www.zorraquino.com/en/trends/consumer-trends-2024/complex-disparity)