# Consumer Trends 2025 · Zorraquino
> Market and consumer trends to explore the essential in the search for new meanings.
URL: https://www.zorraquino.com/en/trends/consumer-trends-2025

![Consumer Trends 2025 cover: a person lying face up in a field of yellow flowers, with sunlight on their face.](https://cdn.sanity.io/images/0w1142l8/production/e390997bdb131cfe129b2c45f69a5256b3132b14-2400x1350.webp/consumer-trends-2025-cover-a-person-lying-face-up-in-a-field-of-yellow-flowers.webp?w=1600&fit=max&auto=format&q=85)

# ConsumerTrends 2025

Market and consumer trends to explore the essential in the search for new meanings.

[Download the reportDownload](https://cdn.sanity.io/files/0w1142l8/production/90e97beac79e472a842d2863f2b4a9548aa57b1f.pdf/zorraquino-consumer-trends-2025-es.pdf?dl=)

1. [Consumer Trends 2025Home](https://www.zorraquino.com/en/trends/consumer-trends-2025)
2. [Trend 01Genuine connections](https://www.zorraquino.com/en/trends/consumer-trends-2025/genuine-connections)
3. [Trend 02Specialty specialties](https://www.zorraquino.com/en/trends/consumer-trends-2025/specialty-specialties)
4. [Trend 03Neopop culture](https://www.zorraquino.com/en/trends/consumer-trends-2025/neopop-culture)
5. [Trend 04Nonsense routine](https://www.zorraquino.com/en/trends/consumer-trends-2025/nonsense-routine)
6. [Trend 05Datawarfare](https://www.zorraquino.com/en/trends/consumer-trends-2025/datawarfare)
7. [Trend 06Tech by tech](https://www.zorraquino.com/en/trends/consumer-trends-2025/tech-by-tech)
8. [Trend 07Influencend](https://www.zorraquino.com/en/trends/consumer-trends-2025/influencend)
9. [Trend 08Instant experts](https://www.zorraquino.com/en/trends/consumer-trends-2025/instant-experts)
10. [Trend 09Trad trap](https://www.zorraquino.com/en/trends/consumer-trends-2025/trad-trap)
11. [Trend 10Connected solidarity](https://www.zorraquino.com/en/trends/consumer-trends-2025/connected-solidarity)

## Introduction

People are rethinking how they understand wellbeing, consumption and living conditions, facing new personal dilemmas that question the pillars of what until now was considered necessary and unshakeable.

## Global drivers

![Community stagnation](https://cdn.sanity.io/images/0w1142l8/production/b4bc305c8658b7b79f95481b03c6c6f2cfec1eb4-1600x901.webp/community-stagnation.webp?w=1600&q=85&auto=format&fit=max)

### Communitystagnation

The West is taking an increasingly immobile stance in terms of growth and innovation.

![Class distancing](https://cdn.sanity.io/images/0w1142l8/production/6e0b5ca49dbc5d07ad7e2928eef8bea309e38994-1600x900.webp/class-distancing.webp?w=1600&q=85&auto=format&fit=max)

### Classdistancing

The search for exclusivity encourages social division and limits contact between classes.

![New anti-establishment](https://cdn.sanity.io/images/0w1142l8/production/791744fa755c45417bb39e71f8d139c4efb33628-997x561.webp/new-anti-establishment.webp?w=1600&q=85&auto=format&fit=max)

### Newanti-establishment

Younger generations are moving away from the traditional ideals of the democratic system.

![Brands without purpose](https://cdn.sanity.io/images/0w1142l8/production/7fa44757efe89f426b8f6caa014920bf837be98e-1600x901.webp/brands-without-purpose.webp?w=1600&q=85&auto=format&fit=max)

### Brandswithout purpose

Falling into the paradox of political correctness leads to a loss of corporate reputation.

![Reality in doubt](https://cdn.sanity.io/images/0w1142l8/production/d1e4da4e173a3732de19922fca0910337bcf5811-1438x809.webp/reality-in-doubt.webp?w=1600&q=85&auto=format&fit=max)

### Realityin doubt

Content manipulation, driven by AI, calls into question the perception of what is and is not real.

![Inorganic exhaustion](https://cdn.sanity.io/images/0w1142l8/production/9937bbd5c99108fc593a25200fe7e29503afe76b-1600x900.webp/inorganic-exhaustion.webp?w=1600&q=85&auto=format&fit=max)

### Inorganicexhaustion

Fatigue goes beyond the physical and settles into society as a state of mind.

![Planned anxiety](https://cdn.sanity.io/images/0w1142l8/production/1428621dda0cd8d432d0c96a4052dfa6a64effc3-1600x900.webp/planned-anxiety.webp?w=1600&q=85&auto=format&fit=max)

### Plannedanxiety

Improvisation disappears, giving way to scheduling and hyper-planned diaries.

![Consumption without consumers](https://cdn.sanity.io/images/0w1142l8/production/7d3af92e5865342608fa72b34963430c860c0e38-1600x900.webp/consumption-without-consumers.webp?w=1600&q=85&auto=format&fit=max)

### Consumptionwithout consumers

The significant fall in birth rates poses serious challenges for an increasingly empty world.

![Attract without retaining](https://cdn.sanity.io/images/0w1142l8/production/277c495d9d63987eb01dfc35bbd2cd32a50d6cfe-1600x900.webp/attract-without-retaining.webp?w=1600&q=85&auto=format&fit=max)

### Attractwithout retaining

The economic context is leading brands to bet on low-cost acquisition strategies.

![Settling into mediocrity](https://cdn.sanity.io/images/0w1142l8/production/4b8752887cb7f9703cb821155007e95ce90e4c73-1600x900.webp/settling-into-mediocrity.webp?w=1600&q=85&auto=format&fit=max)

### Settlinginto mediocrity

In a world obsessed with perfection, mediocrity rises as an act of rebellion.

![Make way for Gen Alpha](https://cdn.sanity.io/images/0w1142l8/production/fd65cd952d99e3e1e56865782e883c822ff42635-1600x898.webp/make-way-for-gen-alpha.webp?w=1600&q=85&auto=format&fit=max)

### Makeway for Gen Alpha

Generation Alpha and its growing spending power are at the heart of strategies.

## The ten trends

[![Genuine connections: The society of individualism turns into a search for community life as an escape from loneliness.](https://cdn.sanity.io/images/0w1142l8/production/9779892ea6589f80c6181c68c0f6d8b1ed6a67e0-1920x1080.webp/genuine-connections-the-society-of-individualism-turns-into-a-search-for.webp?w=1600&fit=max&auto=format&q=85)01Genuine connectionsThe society of individualism turns into a search for community life as an escape from loneliness.Read trend](https://www.zorraquino.com/en/trends/consumer-trends-2025/genuine-connections)[![Specialty specialties: The boom in specialty food products and venues reinvents the idea of the connoisseur.](https://cdn.sanity.io/images/0w1142l8/production/c0e6e2b2849b95df32ac882b04a8c043f6918bf6-1920x1081.webp/specialty-specialties-the-boom-in-specialty-food-products-and-venues-reinvents.webp?w=1600&fit=max&auto=format&q=85)02Specialty specialtiesThe boom in specialty food products and venues reinvents the idea of the connoisseur.Read trend](https://www.zorraquino.com/en/trends/consumer-trends-2025/specialty-specialties)[![Neopop culture: New generations reinvent mass culture and set their own mainstream rules.](https://cdn.sanity.io/images/0w1142l8/production/a34aebe5b10c2baf15cae197aa52e102e272b161-1276x718.webp/neopop-culture-new-generations-reinvent-mass-culture-and-set-their-own.webp?w=1600&fit=max&auto=format&q=85)03Neopop cultureNew generations reinvent mass culture and set their own mainstream rules.Read trend](https://www.zorraquino.com/en/trends/consumer-trends-2025/neopop-culture)[![Nonsense routine: Routine trackers and constant productivity blur the line between organisation and obsession.](https://cdn.sanity.io/images/0w1142l8/production/174afd9c2f532b7cff55db758b9d15d2523fbdfb-1920x1080.webp/nonsense-routine-routine-trackers-and-constant-productivity-blur-the-line.webp?w=1600&fit=max&auto=format&q=85)04Nonsense routineRoutine trackers and constant productivity blur the line between organisation and obsession.Read trend](https://www.zorraquino.com/en/trends/consumer-trends-2025/nonsense-routine)[![Datawarfare: The excessive use of data pits people against tech companies in the debate between information and privacy.](https://cdn.sanity.io/images/0w1142l8/production/86d2b7b67e7f3397cbce0af2b4ec78e09dac5e8e-1920x1080.webp/datawarfare-the-excessive-use-of-data-pits-people-against-tech-companies-in-the.webp?w=1600&fit=max&auto=format&q=85)05DatawarfareThe excessive use of data pits people against tech companies in the debate between information and privacy.Read trend](https://www.zorraquino.com/en/trends/consumer-trends-2025/datawarfare)[![Tech by tech: Applying and using technology for technology’s sake saturates companies and consumers.](https://cdn.sanity.io/images/0w1142l8/production/cdb0c120bb98192bf9706af9368db4f31a74be94-1920x1080.webp/tech-by-tech-applying-and-using-technology-for-technology-s-sake-saturates.webp?w=1600&fit=max&auto=format&q=85)06Tech by techApplying and using technology for technology’s sake saturates companies and consumers.Read trend](https://www.zorraquino.com/en/trends/consumer-trends-2025/tech-by-tech)[![Influencend: Social media begins the shift from the law of the like to the decline of influencers.](https://cdn.sanity.io/images/0w1142l8/production/1cdb4937db3dffe9603e3a4d7cca2763d3f8b409-1920x1081.webp/influencend-social-media-begins-the-shift-from-the-law-of-the-like-to-the.webp?w=1600&fit=max&auto=format&q=85)07InfluencendSocial media begins the shift from the law of the like to the decline of influencers.Read trend](https://www.zorraquino.com/en/trends/consumer-trends-2025/influencend)[![Instant experts: The culture of immediacy turns society into experts in fleeting learning and consumption.](https://cdn.sanity.io/images/0w1142l8/production/a9550c185b878d051d9ff91b05d29373d1d07bc2-1920x1080.webp/instant-experts-the-culture-of-immediacy-turns-society-into-experts-in-fleeting.webp?w=1600&fit=max&auto=format&q=85)08Instant expertsThe culture of immediacy turns society into experts in fleeting learning and consumption.Read trend](https://www.zorraquino.com/en/trends/consumer-trends-2025/instant-experts)[![Trad trap: Young people rebel against the contemporary world and idealise the past in search of role models with old beliefs.](https://cdn.sanity.io/images/0w1142l8/production/7651d3874194020daec6b276bb44fb3d1b3c631a-1920x1080.webp/trad-trap-young-people-rebel-against-the-contemporary-world-and-idealise-the.webp?w=1600&fit=max&auto=format&q=85)09Trad trapYoung people rebel against the contemporary world and idealise the past in search of role models with old beliefs.Read trend](https://www.zorraquino.com/en/trends/consumer-trends-2025/trad-trap)[![Connected solidarity: Global collaboration and digital interconnection between communities are stronger than ever.](https://cdn.sanity.io/images/0w1142l8/production/526ba0e130c66f4f12ef01e80ccee8acf6442e6a-1920x1079.webp/connected-solidarity-global-collaboration-and-digital-interconnection-between.webp?w=1600&fit=max&auto=format&q=85)10Connected solidarityGlobal collaboration and digital interconnection between communities are stronger than ever.Read trend](https://www.zorraquino.com/en/trends/consumer-trends-2025/connected-solidarity)

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