# Connected solidarity · Consumer Trends 2025 · Zorraquino > Global collaboration and digital interconnection between communities are stronger than ever. URL: https://www.zorraquino.com/en/trends/consumer-trends-2025/connected-solidarity ![Connected solidarity: Global collaboration and digital interconnection between communities are stronger than ever.](https://cdn.sanity.io/images/0w1142l8/production/526ba0e130c66f4f12ef01e80ccee8acf6442e6a-1920x1079.webp/connected-solidarity-global-collaboration-and-digital-interconnection-between.webp?w=1600&fit=max&auto=format&q=85) Trend 10 # Connected solidarity 1. [Consumer Trends 2025Home](https://www.zorraquino.com/en/trends/consumer-trends-2025) 2. [Trend 01Genuine connections](https://www.zorraquino.com/en/trends/consumer-trends-2025/genuine-connections) 3. [Trend 02Specialty specialties](https://www.zorraquino.com/en/trends/consumer-trends-2025/specialty-specialties) 4. [Trend 03Neopop culture](https://www.zorraquino.com/en/trends/consumer-trends-2025/neopop-culture) 5. [Trend 04Nonsense routine](https://www.zorraquino.com/en/trends/consumer-trends-2025/nonsense-routine) 6. [Trend 05Datawarfare](https://www.zorraquino.com/en/trends/consumer-trends-2025/datawarfare) 7. [Trend 06Tech by tech](https://www.zorraquino.com/en/trends/consumer-trends-2025/tech-by-tech) 8. [Trend 07Influencend](https://www.zorraquino.com/en/trends/consumer-trends-2025/influencend) 9. [Trend 08Instant experts](https://www.zorraquino.com/en/trends/consumer-trends-2025/instant-experts) 10. [Trend 09Trad trap](https://www.zorraquino.com/en/trends/consumer-trends-2025/trad-trap) 11. [Trend 10Connected solidarity](https://www.zorraquino.com/en/trends/consumer-trends-2025/connected-solidarity) Connected solidarity Global collaboration and digital interconnection between communities are stronger than ever. Trend axes - Online heritage - Smart donations - Cultural bridging - Digital philantropy Some figures 56 Number of conflicts currently active worldwide. The highest point since the Second World War, according to the Global Peace Index of the Institute for Economics and Peace. 12,000 Number of people who volunteer online every year, carrying out more than 24,000 tasks supporting development projects through the United Nations Online Volunteering platform. 46% Percentage of big brands’ CSR campaigns that include digital actions, inviting people to collaborate remotely, according to Kantar’s “Sustainability Index” study. 50% Of people who volunteer on an ongoing basis are aged 26–45, a segment in which the digital format has gained a lot of importance, according to the Spanish Volunteering Platform. ## The Internet takes action Global conflicts, humanitarian crises and natural disasters, such as the recent DANA flood in Valencia, have shown how, in the absence of quick and effective responses from governments, people mobilise through new forms of collaboration. Without doubt, solidarity has become a global phenomenon, driven by technology and digital platforms. This new model of solidarity is fuelled by interactive participation, especially among young people, who look for innovative ways to feel actively involved in causes around the world. Through social media and mobile apps, people organise themselves, create virtual support communities and bring about significant change, proving that collaboration through digital interconnection is not only possible but more effective than ever. Technology not only makes communication easier, but also amplifies the impact of every act of solidarity, creating a web of support that crosses borders and responds to needs immediately. A movement that has encouraged the creation of new ways for citizens to act without needing to be physically present in the affected areas. New channels that allow instant financial help, logistical and emotional support and the building of networks of people who share the same desire to contribute. The current landscape has changed the way we understand solidarity by allowing broader and more accessible participation than ever, where every human being, armed with a mobile phone and Internet access, can be a key piece in contributing to a collective solution. ## Cases 01 / 05 Zorraquino spotlights 1. 01 Digital interconnection has turned solidarity into a global phenomenon, allowing people to mobilise quickly and effectively to respond to crises without depending on direct action from governments or institutions. 2. 02 Young people have become a key driver of this solidarity. They look for innovative ways to get involved in global causes through technology. Interactive participation is essential in this process. 3. 03 Technology not only makes communication easier, but also amplifies the impact of every act of solidarity. Now people can bring about significant change through social media, apps and other digital platforms. Zorraquino playlist - Free PalestineMy3element, MoRoc · 2023 - Himno a ValenciaFrancisco · 1983 - Bella CiaoBecky G · 2021 [See the whole playlist](https://www.zorraquino.com/en/trends/consumer-trends-2025/playlist)[Listen on Spotify](https://open.spotify.com/playlist/69xMW1kxvlANQFu37pDimx) ## More on the trend ### References - [TikTok | @peldanyos](https://www.tiktok.com/@peldanyos/video/7281680266257599776?embed%5Fsource=121374463%2C121451205%2C121439635%2C121433650%2C121404358%2C121351166%2C72778570%2C121331973%2C120811592%2C120810756%3Bnull%3Bembed%5Fblank&refer=embed&referer%5Furl=www.elconfidencial.com%2Falma-corazon-vida%2F2023-09-26%2Fun-conocido-tiktoker-va-a-comer-a-un-local-a-punto-de-cerrar-tras-el-mensaje-de-ayuda-de-la-hija-del-dueno%5F3742777%2F&referer%5Fvideo%5Fid=7281680266257599776) - [56 conflictos armados activos en el mundo, la cifra más alta desde la Segunda Guerra Mundial](https://www.lavanguardia.com/sociedad/20240611/9722294/56-conflictos-armados-activos-mundo-cifra-mas-alta-segunda-guerra-mundial-agenciaslv20240611.html#:~:text=Un%20total%20de%2056%20conflictos,involucrados%20fuera%20de%20sus%20fronteras.) - [#TrabajarparalaONU: Voluntarios de la ONU](https://www.un.org/es/impacto-acad%C3%A9mico/work4un-voluntarios-de-la-onu-0#:~:text=Este%20programa%2C%20denominado%20Voluntariado%20en,las%20Naciones%20Unidas%2C%20as%C3%) - [La PVE publica el Perfil del Voluntariado en 2023](https://www.plataformaong.org/noticias/3885/la-pve-publica-el-perfil-del-voluntariado-en-2023) - [UNICEF Heart Strings: A Place Where Changing The World Feels Within Reach](https://www.forbes.com/sites/unicefusa/2024/04/17/unicef-heart-strings-a-place-where-changing-the-world-feels-within-reach/) - [The Anti-Racist Bag](https://www.grey.com/ideas/carry-anti-racism-wherever-you-go) - [Grey Brasil pone a la venta un "bolso antirracista"](https://controlpublicidad.com/internacional/el-bolso-antirracista/) - [Deal Dive: Givebutter is turning a profit making tech for nonprofits](https://techcrunch.com/2024/04/27/deal-dive-givebutter-is-turning-a-profit-making-tech-for-nonprofits) - [Immigrant banking platform Majority secures $20M following 3x revenue growth](https://techcrunch.com/2024/05/22/majority-immigrant-banking-20m/) - [‘Tengo Nombre’: la cuenta de Instagram que lucha contra los microracismos hacia los comercios de inmigrantes](https://forbes.es/actualidad/400960/tengo-nombre-la-cuenta-de-instagram-que-lucha-contra-los-microracismos-hacia-los-comercios-de-inmigrantes/) - [Heinz Has Launched Reviews for Naturalization](https://www.trendhunter.com/trends/reviews-for-naturalization) - [Alma co-founder had such a bad immigration experience she founded a legal AI startup to fix it](https://techcrunch.com/2024/07/11/immigration-visa-alma-law/) - [Reporters Without Borders and Innocean Berlin take home Grand Prix for Good 2024](https://www.campaignlive.com/article/reporters-without-borders-innocean-berlin-home-grand-prix-good-2024/1878109) - [Anem!, la nueva aplicación creada para compartir coche en Valencia tras la DANA: cómo funciona](https://www.elconfidencial.com/espana/comunidad-valenciana/2024-11-05/anem-app-compartir-coche-valencia-dana-1qrt-1tna%5F3997509/) - [Solidaridad en digital](https://controlpublicidad.com/medios-publicitarios/solidaridad-en-digital/) - [‘Tengo Nombre’: la cuenta de Instagram que lucha contra los microracismos hacia los comercios de inmigrantes](https://forbes.es/actualidad/400960/tengo-nombre-la-cuenta-de-instagram-que-lucha-contra-los-microracismos-hacia-los-comercios-de-inmigrantes/) - [Heinz Has Launched Reviews for Naturalization](https://www.trendhunter.com/trends/reviews-for-naturalization) - [Alma co-founder had such a bad immigration experience she founded a legal AI startup to fix it](https://techcrunch.com/2024/07/11/immigration-visa-alma-law/) - [Reporters Without Borders and Innocean Berlin take home Grand Prix for Good 2024](https://www.campaignlive.com/article/reporters-without-borders-innocean-berlin-home-grand-prix-good-2024/1878109) - [Anem!, la nueva aplicación creada para compartir coche en Valencia tras la DANA: cómo funciona](https://www.elconfidencial.com/espana/comunidad-valenciana/2024-11-05/anem-app-compartir-coche-valencia-dana-1qrt-1tna%5F3997509/) - [Solidaridad en digital](https://controlpublicidad.com/medios-publicitarios/solidaridad-en-digital/) Pages 281–305 of the report [![Consumer Trends 2024 cover: a hand holds a glass prism in front of a face, with one eye showing through it.](https://cdn.sanity.io/images/0w1142l8/production/ef83ce5e05ea038488e7432ecfc1b42408f7a704-2140x1605.webp/consumer-trends-2024-cover-a-hand-holds-a-glass-prism-in-front-of-a-face-with.webp?w=1600&fit=max&auto=format&q=85)](https://www.zorraquino.com/en/trends/consumer-trends-2024) Next report [Consumer Trends 2024](https://www.zorraquino.com/en/trends/consumer-trends-2024)