# Neopop culture · Consumer Trends 2025 · Zorraquino
> New generations reinvent mass culture and set their own mainstream rules.
URL: https://www.zorraquino.com/en/trends/consumer-trends-2025/neopop-culture

![Neopop culture: New generations reinvent mass culture and set their own mainstream rules.](https://cdn.sanity.io/images/0w1142l8/production/a34aebe5b10c2baf15cae197aa52e102e272b161-1276x718.webp/neopop-culture-new-generations-reinvent-mass-culture-and-set-their-own.webp?w=1600&fit=max&auto=format&q=85)

Trend 03

# Neopop culture

1. [Consumer Trends 2025Home](https://www.zorraquino.com/en/trends/consumer-trends-2025)
2. [Trend 01Genuine connections](https://www.zorraquino.com/en/trends/consumer-trends-2025/genuine-connections)
3. [Trend 02Specialty specialties](https://www.zorraquino.com/en/trends/consumer-trends-2025/specialty-specialties)
4. [Trend 03Neopop culture](https://www.zorraquino.com/en/trends/consumer-trends-2025/neopop-culture)
5. [Trend 04Nonsense routine](https://www.zorraquino.com/en/trends/consumer-trends-2025/nonsense-routine)
6. [Trend 05Datawarfare](https://www.zorraquino.com/en/trends/consumer-trends-2025/datawarfare)
7. [Trend 06Tech by tech](https://www.zorraquino.com/en/trends/consumer-trends-2025/tech-by-tech)
8. [Trend 07Influencend](https://www.zorraquino.com/en/trends/consumer-trends-2025/influencend)
9. [Trend 08Instant experts](https://www.zorraquino.com/en/trends/consumer-trends-2025/instant-experts)
10. [Trend 09Trad trap](https://www.zorraquino.com/en/trends/consumer-trends-2025/trad-trap)
11. [Trend 10Connected solidarity](https://www.zorraquino.com/en/trends/consumer-trends-2025/connected-solidarity)

Neopop culture

New generations reinvent mass culture and set their own mainstream rules.

Trend axes

- Ugliness
- Swiftonomic
- New geek pride
- Icon reinvention

Some figures

€25M

Millions of euros in profits that Taylor Swift’s concerts in Madrid are estimated to have generated, according to the operator HelloTickets.

71%

Percentage of TikTok users who admit to having bought something after seeing it on the social network, according to the agency Root.

$4.8M

Millions of dollars that singer Karol G is estimated to have earned per concert on her latest world tour, with more than 60 shows, according to Infobae.

$169M

Turnover of the Pokémon Company, which since 2017 has recorded very positive financial years, up to 19% higher than in previous years, according to the outlet PuroMarketing.

## Geek pride goes viral

Driven by the immediacy and reach of digital platforms, the consumption and production of culture has changed drastically.

Social media has accelerated access to entertainment, allowing content to go viral in a matter of seconds. A landscape that has even led creators and artists to adapt their content to align with their audience’s needs and preferences.

In this context, traditional formulas are being reinvented and are emerging as part of mainstream culture. What used to be considered a “geek” niche and was usually reserved for smaller circles is now openly celebrated as part of a collective identity.

Series, video games, comics and fandom in general are no longer something to be mocked and have become true symbols of belonging, especially among younger generations, who proudly claim their passions without fear of others’ judgement.

An evolution that reflects a new way of living and consuming culture, in which the value no longer lies in following established trends, but in creating and sharing experiences that connect people around shared interests.

A powerful way of expressing who each of us is in an increasingly connected and diverse world.

## Cases

01 / 05

Zorraquino spotlights

1. 01  
Geek culture has become part of mainstream culture. This reflects a change in how entertainment is consumed, especially among young people, who identify and connect through their shared passions.
2. 02  
Social media and streaming platforms have made instant virality possible and allowed both creators and viewers to get involved in creating and spreading culture.
3. 03  
A new generation of icons is emerging to replace traditional figures. These role models stand out for their authenticity and their ability to interact with their fans in real time.

Zorraquino playlist

- El ÚnicoCA7RIEL & Paco Amoroso · 2024
- Real - NUSAR3000 RemixNathy Peluso, nusar3000 · 2024
- Bad BloodTaylor Swift, Kendrick Lamar · 2023

[See the whole playlist](https://www.zorraquino.com/en/trends/consumer-trends-2025/playlist)[Listen on Spotify](https://open.spotify.com/playlist/69xMW1kxvlANQFu37pDimx)

## More on the trend

### References

- [TikTok | @eirascheper](https://www.tiktok.com/@eirascheper/video/7371923483950943520?q=pa%C3%B1ales%20taylor%20&t=1724929815446)
- [Madrid se prepara para el 'Swiftonomics': así es el impacto de Taylor Swift en la economía y la vida vecinal](https://www.expansion.com/sociedad/2024/05/27/66549ba2e5fdea9c3f8b458e.html)
- [¿Por qué mola lo cutre? Movidas, M. (2024). ¿Por qué mola lo cutre?. Gràffica, 34, 82 – 95\. El concierto de Taylor Swift dejará 25 millones de euros en beneficios en Madrid: los sectores que más ganarán](https://www.elespanol.com/madrid/capital/20240523/concierto-taylor-swift-dejara-millones-euros-beneficios-sectores-beneficiados/857414567%5F0.html)
- [El 'reto de no gastar': ¿sirve rebelarse contra el consumismo en la red social que más influye en cómo compramos?](https://www.eldiario.es/era/consumismo-tiktok-influye-como-compramos%5F1%5F11227492.html)
- [Estas son las impresionantes cifras que dejó todo el ‘tour’ de Karol G](https://www.infobae.com/colombia/2024/07/28/estas-son-las-impresionantes-cifras-que-dejo-todo-el-tour-de-karol-g/)
- [Las marcas abrazan la cultura friki y tratan de explotarla al máximo](https://www.puromarketing.com/88/213858/marcas-abrazan-cultura-friki-tratan-explotarlo-maximo)
- [Eastpak organiza en Madrid su primera convención de Cosplay](https://vein.es/eastpak-organiza-en-madrid-su-primera-convencion-de-cosplay/)
- [Lidlize : une IA qui permet de créer des objets personnalisés aux couleurs de Lidl](https://www.danstapub.com/lidlize-lidl-ia-marcel-intelligence-artificielle-objets/)
- [Balenciaga Goes Tourist Trap](https://fuckingyoung.es/balenciaga-goes-tourist-trap/)
- [Designer Pokémon and Gold Tamagotchis: Why Luxury Brands Are Revisiting ’90s Toys](https://www.vogue.com/article/luxury-brands-90s-toys-tamagotchi-fendi-pokemon)
- [Lollipop-Inspired Leather Capsules](https://www.trendhunter.com/trends/fendi-x-chupa-chups)
- [TikTok | @grandma\_droniak](https://www.tiktok.com/@grandma%5Fdroniak/video/7317371424967068970?lang=es)
- [TikTok | @amyseder](https://www.tiktok.com/@amyseder/video/7249791830877867310)
- [TikTok | @nudeproject](https://www.tiktok.com/@nudeproject/video/7407501309298969889?lang=es)
- [Los mejores calendarios de Adviento ‘beauty’ para hacerse un buen autorregalo en 2023](https://www.vogue.es/compras/galerias/mejores-calendarios-adviento-maquillaje-tratamientos-piel-belleza)
- [Balenciaga Goes Tourist Trap](https://fuckingyoung.es/balenciaga-goes-tourist-trap/)
- [Las misteriosas 'blind boxes' llegan a Madrid: abre en Fuencarral la primera tienda de España](https://www.timeout.es/madrid/es/noticias/el-fenomeno-mundial-de-las-misteriosas-blind-box-llega-a-madrid-abre-en-fuencarral-la-primera-tienda-de-espana-032224)
- [Camisetas de Fútbol Sorpresa](https://camisetasfutbolsorpresa.com/)
- [Amnistía Internacional y La Despensa invitan a las swifties a reivindicar los derechos humanos con los Human Rights Bracelets](https://www.es.amnesty.org/en-que-estamos/noticias/noticia/articulo/amnistia-internacional-y-la-despensa-invitan-a-las-swifties-a-reivindicar-los-derechos-humanos-con-los-human-rights-bracelets/)
- [London's V&A Museum is hiring a Taylor Swift superfan](https://www.euronews.com/culture/2024/02/23/londons-va-museum-is-hiring-a-taylor-swift-superfan)
- [¡La superestrella Karol G le da ritmo a la temporada 5 de Fortnite Festival!](https://www.fortnite.com/news/superstar-karol-g-brings-the-rhythm-to-fortnite-festival-season-5)
- [TikTok | @marcjacobs](https://www.tiktok.com/@marcjacobs/video/7368184334081133866)
- [El “tomate Loewe” o cómo las marcas de lujo están abrazando la cultura del meme](https://www.reasonwhy.es/actualidad/tomate-loewe-como-marcas-lujo-cultura-meme)
- [Blur regaña al público de Coachella, ¿debemos regañar nosotros también al público?](https://www.elmundo.es/cultura/musica/2024/04/15/661d1045e4d4d8860e8b4587.html)
- [Cultura pop: a ver quién la tiene más corta](https://www.linkedin.com/pulse/cultura-pop-ver-qui%C3%A9n-la-tiene-m%C3%A1s-corta-nozabemoz-cxnpf/)
- [Miedo y asco en la música. Precariedad laboral y la desaparición de la cultura underground](https://culturainquieta.com/musica/miedo-y-asco-en-la-musica-precariedad-laboral-y-la-desaparicion-de-la-cultura-underground/)
- [¿TikTok impulsa la cultura ‘mainstream’ o la emergente?](https://elpais.com/ideas/2024-07-12/tiktok-impulsa-la-cultura-mainstream-o-la-emergente.html)
- [Cómo el «streaming» ha cambiado la cultura pop](https://www.lavozdegalicia.es/noticia/opinion/2024/05/09/streaming-cambiado-cultura-pop/0003%5F202405G9P12991.htm)
- [TikTok | @twojeys](https://www.tiktok.com/@twojeys/video/7430098156316069138)
- [Los brackets de Lamine Yamal en El Clásico estaban patrocinados. Es una acción de la marca TwoJeys](https://www.reasonwhy.es/actualidad/twojeys-patrocina-brackets-lamine-yamal)

Pages 87–115 of the report

[![Nonsense routine: Routine trackers and constant productivity blur the line between organisation and obsession.](https://cdn.sanity.io/images/0w1142l8/production/174afd9c2f532b7cff55db758b9d15d2523fbdfb-1920x1080.webp/nonsense-routine-routine-trackers-and-constant-productivity-blur-the-line.webp?w=1600&fit=max&auto=format&q=85)](https://www.zorraquino.com/en/trends/consumer-trends-2025/nonsense-routine)

Next trend · 04

[Nonsense routine](https://www.zorraquino.com/en/trends/consumer-trends-2025/nonsense-routine)