# Nonsense routine · Consumer Trends 2025 · Zorraquino
> Routine trackers and constant productivity blur the line between organisation and obsession.
URL: https://www.zorraquino.com/en/trends/consumer-trends-2025/nonsense-routine

![Nonsense routine: Routine trackers and constant productivity blur the line between organisation and obsession.](https://cdn.sanity.io/images/0w1142l8/production/174afd9c2f532b7cff55db758b9d15d2523fbdfb-1920x1080.webp/nonsense-routine-routine-trackers-and-constant-productivity-blur-the-line.webp?w=1600&fit=max&auto=format&q=85)

Trend 04

# Nonsense routine

1. [Consumer Trends 2025Home](https://www.zorraquino.com/en/trends/consumer-trends-2025)
2. [Trend 01Genuine connections](https://www.zorraquino.com/en/trends/consumer-trends-2025/genuine-connections)
3. [Trend 02Specialty specialties](https://www.zorraquino.com/en/trends/consumer-trends-2025/specialty-specialties)
4. [Trend 03Neopop culture](https://www.zorraquino.com/en/trends/consumer-trends-2025/neopop-culture)
5. [Trend 04Nonsense routine](https://www.zorraquino.com/en/trends/consumer-trends-2025/nonsense-routine)
6. [Trend 05Datawarfare](https://www.zorraquino.com/en/trends/consumer-trends-2025/datawarfare)
7. [Trend 06Tech by tech](https://www.zorraquino.com/en/trends/consumer-trends-2025/tech-by-tech)
8. [Trend 07Influencend](https://www.zorraquino.com/en/trends/consumer-trends-2025/influencend)
9. [Trend 08Instant experts](https://www.zorraquino.com/en/trends/consumer-trends-2025/instant-experts)
10. [Trend 09Trad trap](https://www.zorraquino.com/en/trends/consumer-trends-2025/trad-trap)
11. [Trend 10Connected solidarity](https://www.zorraquino.com/en/trends/consumer-trends-2025/connected-solidarity)

Nonsense routine

Routine trackers and constant productivity blur the line between organisation and obsession.

Trend axes

- Cronopathy
- Comesticorexy
- Automated living
- Management addicts

Some figures

33.7bn

Downloads that the Utility and Productivity app segment, the category with the highest projected growth, is expected to reach, according to a study by data.ai.

7bn

Billion views of the hashtag #ProductivityTips on TikTok, a trend that has seen a notable rise in content about productivity and personal development routines.

€185

Average annual spending on perfume and cosmetics in Spain, the highest figure to date, according to the National Association of Perfumery and Cosmetics (STANPA).

35%

Percentage of minors in Spain who receive advertising for cosmetics and beauty products, and up to 14% for aesthetic procedures, according to the Digital\_FIT report by UNIR and Fundación Mapfre.

## Life by spreadsheet

Society lives immersed in a planning sheet. Every moment is measured, optimised and scheduled in detail. Consumers have embraced the cult of productivity with such fervour that any moment of pause seems to feel like a betrayal.

Longed-for free time, traditionally a synonym of enjoyment and spontaneity, has become a struggle against endless lists of tasks, goals and KPIs, and not only professional ones. The pressure to fill every minute with “useful” activities has even turned leisure time into opportunities to maximise performance, making hobbies almost indistinguishable from daily obligations.

So hobbies are commodified, breaks are scheduled and even intimate personal relationships are planned, leaving little room for improvisation and genuine enjoyment.

People are slaves to their own hyper-organised routines, where every activity must have a clear and measurable purpose to really count. We also feel obliged to plan, assess and record every experience, becoming constant judges of our own lives.

A hyperproductivity that, at toxic levels, can take its toll and cause a mental overload that shows up as anxiety, stress and exhaustion.

Today, the truly subversive thing is not managing to do more in less time, but abandoning the calendar and setting the to-do list aside, even for a moment. Enjoying time without feeling that every second must pay off is perhaps the greatest act of rebellion in this society addicted to optimisation.

## Cases

01 / 05

Zorraquino spotlights

1. 01  
Society is trapped in a culture of hyperproductivity and self-control, in which every aspect of life, from work to leisure, is strictly planned and optimised, limiting spontaneity and genuine enjoyment.
2. 02  
Moments of rest and self-care practices have become utilitarian activities, focused on maximising performance and reaching ideal standards of optimisation.
3. 03  
The influence of social media and standards of success and beauty perpetuate constant self-assessment and a search for validation, making people submit to unattainable expectations.

Zorraquino playlist

- MaquíllateNancys Rubias · 2005
- CalendarioLeño · 1980
- MaquillajeGrupo Infantil Quita y Pon · 2011

[See the whole playlist](https://www.zorraquino.com/en/trends/consumer-trends-2025/playlist)[Listen on Spotify](https://open.spotify.com/playlist/69xMW1kxvlANQFu37pDimx)

## More on the trend

### References

- [TikTok | @\_albeertsoler\_](https://www.tiktok.com/@%5Falbeertsoler%5F/video/7355154444159388960)
- [Se prevé 347 mil millones de descargas de apps para 2030](https://www.periodicopublicidad.com/articulo/estudios/apps-preve-347-mil-millones-descargas-2030/20240508095653142072.html)
- [Estudio del mercado de perfumería y cosmética en España](https://www.stanpa.com/wp-content/uploads/2022/11/estudio-pyc-stanpa-2022-resumen-ejecutivo.pdf)
- [Fiebre por el cuidado facial en la infancia: el fenómeno Sephora Kids atrae a las marcas y preocupa a psicólogos y dermatólogos](https://www.eldiario.es/la-rioja/fiebre-cuidado-facial-infancia-fenomeno-sephora-kids-atrae-marcas-preocupa-psicologos-dermatologos%5F1%5F11247863.html)
- [Give your creativity and convenience an unconventional approach with the fresh perspective of Village projector](https://www.yankodesign.com/2024/06/14/give-your-creativity-and-convenience-an-unconventional-approach-with-the-fresh-perspective-of-village-projector/)
- [Zespri fruit pillbox](https://packagingoftheworld.com/2024/04/zespri-fruit-pillbox.html)
- [DeedDiary Transforms Browsers Into a Place of Positivity](https://www.trendhunter.com/trends/deeddiary)
- [DeedDiary](https://chromewebstore.google.com/detail/deeddiary/defbebpcmhejgjjoedokohipfljpaidb)
- [Škoda y Jon Kortajarena estrenan la campaña del renovado Kamiq](https://comunicacion.skoda.es/2024/05/13/skoda-y-jon-kortajarena-estrenan-la-campana-del-renovado-kamiq/)
- [P&G unveils HapSense sensor for advanced skincare analysis](https://sbr.com.sg/retail/news/pg-unveils-hapsense-sensor-advanced-skincare-analysis)
- [EOS designs locks for women’s body lotion after guys go nuts for it on TikTok](https://adage.com/creativity/work/eos-designs-locks-womens-body-lotion-after-guys-go-nuts-it-tiktok/2534451)
- [DoorDash, Sally Beauty and Mac Cosmetics Unite for New Delivery Options](https://www.trendhunter.com/trends/doordash-5)
- [CeraVe apuesta por la telenovela para divulgar buenos hábitos de rutina facial](https://www.reasonwhy.es/actualidad/cerave-telenovela-buenos-habitos-rutina-limpieza-facial)
- [Dove recurre a TikTok para plantar cara a la tendencia antienvejecimiento entre niñas y adolescentes](https://www.reasonwhy.es/actualidad/dove-tiktok-campana-plantar-cara-tendencia-antienvejecimiento-adolescentes)
- [Smart mirror concept encourages you to reflect whenever you look at yourself](https://www.yankodesign.com/2024/03/22/smart-mirror-concept-encourages-you-to-reflect-whenever-you-look-at-yourself/)
- [‘Permítete descansar’, la nueva campaña de Ikea para mejorar la calidad de vida](https://ipmark.com/permitete-descansar-nueva-campana-ikea-mejorar-calidad-vida/)
- ["Adulto funcional, cuenta funcional", nueva campaña del Santander](https://controlpublicidad.com/campanas-publicitarias/adulto-funcional-cuenta-funcional-nueva-campana-del-santander)
- [Sexo a golpe de Excel: ¿mata la pasión calendarizar las relaciones sexuales?](https://www.20minutos.es/mujer/mas-mujer/sexo-pareja-programar-relaciones-5190395/)
- [¿Están los ‘hobbies’ (tal y como los conocemos) en peligro de extinción?](https://elpais.com/ideas/2024-03-31/acaso-es-buena-idea-matar-un-hobby.html)
- [La obsesión por ser productivos](https://elpais.com/opinion/2024-02-22/la-obsesion-por-ser-productivos.html)
- [Productividad tóxica: cuando la obsesión extrema por la productividad arruina todos tus esfuerzos por mejorarla](https://www.xataka.com/otros/productividad-duele-no-productividad-que-como-evitar-productividad-toxica)
- [Qué es la cronopatía, cuáles son los síntomas y las soluciones para una adicción más peligrosa de lo que parece](https://www.20minutos.es/salud/actualidad/que-es-cronopatia-sintomas-soluciones-adiccion-peligrosa-5523716/)
- [Cómo la cronopatía condiciona el ser humano y lo esclaviza: "Vivimos en contra de nuestra biología"](https://www.elmundo.es/papel/historias/2024/06/17/666edc70e4d4d8b53b8b4580.html)
- [Cómo prevenir la ‘cosmeticorexia’ en menores: limitar el uso de la tecnología y trabajar su autoestima](https://elpais.com/mamas-papas/expertos/2024-03-13/como-prevenir-la-cosmeticorexia-en-menores-limitar-el-uso-de-la-tecnologia-y-trabajar-su-autoestima.html)
- [Todo lo que hay detrás de la 'cosmeticorexia', la obsesión de niños y adolescentes por el cuidado facial](https://www.antena3.com/programas/y-ahora-sonsoles/todo-que-hay-detras-cosmeticorexia-obsesion-ninos-adolescentes-cuidado-facial%5F2024020365bd2b7ac3cb3000011e3e6d.html)
- [De la cultura de la dieta a la maldición de la ‘skincare’](https://elpais.com/ideas/2024-02-10/de-la-cultura-de-la-dieta-a-la-maldicion-de-la-skincare.html)
- [WGSN – Key Trend 2025: Gen Z Health & Wellness](https://www.wgsn.com/fd/p/article/659bea7b30277c8e7f51a8f9?lang=en&aliId=eyJpIjoiTHlTUklFVjVvSjZBdlN0SSIsInQiOiJHQ1FzaFVQWCt4dSt4MkxHVUs0M3ZBPT0ifQ%253D%253D)
- [La época dorada de las rutinas de belleza: ¿narcisismo o autocuidado?](https://vein.es/la-epoca-dorada-de-las-rutinas-de-belleza-narcisismo-o-autocuidado/)

Pages 116–150 of the report

[![Datawarfare: The excessive use of data pits people against tech companies in the debate between information and privacy.](https://cdn.sanity.io/images/0w1142l8/production/86d2b7b67e7f3397cbce0af2b4ec78e09dac5e8e-1920x1080.webp/datawarfare-the-excessive-use-of-data-pits-people-against-tech-companies-in-the.webp?w=1600&fit=max&auto=format&q=85)](https://www.zorraquino.com/en/trends/consumer-trends-2025/datawarfare)

Next trend · 05

[Datawarfare](https://www.zorraquino.com/en/trends/consumer-trends-2025/datawarfare)