# Specialty specialties · Consumer Trends 2025 · Zorraquino
> The boom in specialty food products and venues reinvents the idea of the connoisseur.
URL: https://www.zorraquino.com/en/trends/consumer-trends-2025/specialty-specialties

![Specialty specialties: The boom in specialty food products and venues reinvents the idea of the connoisseur.](https://cdn.sanity.io/images/0w1142l8/production/c0e6e2b2849b95df32ac882b04a8c043f6918bf6-1920x1081.webp/specialty-specialties-the-boom-in-specialty-food-products-and-venues-reinvents.webp?w=1600&fit=max&auto=format&q=85)

Trend 02

# Specialty specialties

1. [Consumer Trends 2025Home](https://www.zorraquino.com/en/trends/consumer-trends-2025)
2. [Trend 01Genuine connections](https://www.zorraquino.com/en/trends/consumer-trends-2025/genuine-connections)
3. [Trend 02Specialty specialties](https://www.zorraquino.com/en/trends/consumer-trends-2025/specialty-specialties)
4. [Trend 03Neopop culture](https://www.zorraquino.com/en/trends/consumer-trends-2025/neopop-culture)
5. [Trend 04Nonsense routine](https://www.zorraquino.com/en/trends/consumer-trends-2025/nonsense-routine)
6. [Trend 05Datawarfare](https://www.zorraquino.com/en/trends/consumer-trends-2025/datawarfare)
7. [Trend 06Tech by tech](https://www.zorraquino.com/en/trends/consumer-trends-2025/tech-by-tech)
8. [Trend 07Influencend](https://www.zorraquino.com/en/trends/consumer-trends-2025/influencend)
9. [Trend 08Instant experts](https://www.zorraquino.com/en/trends/consumer-trends-2025/instant-experts)
10. [Trend 09Trad trap](https://www.zorraquino.com/en/trends/consumer-trends-2025/trad-trap)
11. [Trend 10Connected solidarity](https://www.zorraquino.com/en/trends/consumer-trends-2025/connected-solidarity)

Specialty specialties

The boom in specialty food products and venues reinvents the idea of the connoisseur.

Trend axes

- Gastroniche
- Product devotee
- Luxury-fast food
- Third wave coffee

Some figures

78%

Percentage of people in the US who see fast food as a new luxury, due to inflation and rising prices at these outlets, according to the loan marketplace LendingTree.

+600

Number of specialty coffee shops in Barcelona, according to Andre Oliveira, instructor at the Specialty Coffee Association and founder of the Coffee XP cooperative.

$4.25bn

Global market value of matcha tea in 2024, with growth forecast to reach 6.68 billion dollars by 2029, according to the consultancy Mordor Intelligence.

5,820

Organised quick-service restaurants in Spain at the end of 2023, keeping up the growth trend, according to the Fast Food report by Informa’s DBK Sector Observatory.

## Devotion to the product

The rise of specialty products, restaurants and venues has been an interesting phenomenon for the food sector in recent years. A trend that, although it initially seemed aimed at an exclusive niche, has evolved into a genuine cultural movement that reflects deeper changes in consumer habits.

This devotion to specific products — such as Lotus biscuits, avocado, pistachios, sauces and so on — has led to a proliferation of specialised businesses built around a single ingredient. Venues that not only want to offer a different food experience, but also seek to educate consumers and build a fan community around the product.

A movement in which social media, especially TikTok, has played a decisive role as an amplifier of these trends.

Going viral has created very high peaks in demand, causing many of these products to sell out in record time and restaurants to have endless waiting lists.

However, this search for product exclusivity does not happen in an economic vacuum. The current context, marked by rising prices, has influenced how people choose and value food, turning certain products into cult objects.

A scenario that has opened up opportunities for large restaurant and food chains, which have managed to capitalise on interest in these viral products by adding them to their menus and shelves, bringing the food debate into the economic environment that is redefining consumers’ relationship with food.

## Cases

01 / 05

Zorraquino spotlights

1. 01  
People are looking for more meaningful experiences in specific, high-quality foods. This has created a movement towards specialisation that has affected both small and large businesses.
2. 02  
Social media amplifies these trends, causing high demand and stock shortages. Going viral not only generates attention, but also expectations and pressure on businesses.
3. 03  
Specialised businesses seek to educate consumers about ingredients and build loyal communities around these products, fostering a culture of devotion.

Zorraquino playlist

- RestaurantesBoyanka Kostova, Ortiga · 2020
- Pagando de MásIsla Mujeres · 2024
- The Coffee SongFrank Sinatra · 1960

[See the whole playlist](https://www.zorraquino.com/en/trends/consumer-trends-2025/playlist)[Listen on Spotify](https://open.spotify.com/playlist/69xMW1kxvlANQFu37pDimx)

## More on the trend

### References

- [TikTok | @comunidad\_comida](https://www.tiktok.com/@comunidad%5Fcomida/video/7100579328328469765?lang=es&q=avocado%20show&t=1725008043334)
- [El 'boom' del café bueno: lo más parecido a la Movida que ha habido en Madrid desde los ochenta](https://www.elconfidencial.com/espana/madrid/2023-10-14/cafe-especialidad-madrid-boom-artesanos-fondos%5F3749548/)
- [El 80% de los estadounidenses concibe la comida rápida como un ‘lujo’](https://www.tapasmagazine.es/el-80-de-los-estadounidenses-concibe-la-comida-rapida-como-un-lujo/)
- [¿Cómo han cambiado los consumidores de café de especialidad en los últimos años?](https://perfectdailygrind.com/es/2023/09/24/cambio-consumidores-cafe-especialidad/)
- [Tamaño del mercado de Matcha y análisis de participación tendencias de crecimiento y pronósticos (2024-2029)](https://www.mordorintelligence.com/es/industry-reports/matcha-market)
- [La ‘boozeflation’: ¿por qué los cócteles son tan caros?](https://www.tapasmagazine.es/boozeflation-por-que-los-cocteles-son-tan-caros/)
- [Nearly 80% of Americans Say Fast Food Is Now a Luxury Because It’s Become So Expensive](https://www.lendingtree.com/debt-consolidation/fast-food-survey/)
- [Las hamburguesas engordan un 11% las ventas del 'fast food' hasta los 5.330 millones](https://www.eleconomista.es/retail-consumo/noticias/12785954/04/24/las-hamburguesas-engordan-un-11-las-ventas-del-fast-food-hasta-los-5330-millones.html)
- [KFC presenta la fragancia Eau D'uardo, el regalo más original para estas Navidades](https://prensa.kfc.es/kfc-presenta-la-fragancia-eau-duardo-el-regalo-mas-original-para-estas-navidades/)
- [Barilla Amplifies Pasta Eating Experience with Al Bronzo Soundtrack](https://lbbonline.com/news/barilla-amplifies-pasta-eating-experience-with-al-bronzo-soundtrack)
- [El misterio detrás de la escasez de la Sriracha, la salsa picante "buena para todo" que gana terreno en España](https://www.eleconomista.es/actualidad/noticias/12649863/01/24/el-misterio-detras-de-la-escasez-de-la-sriracha-la-salsa-picante-buena-para-todo-que-gana-terreno-en-espana.html)
- [La crisis de las empanadillas y la razón por la que su masa ha desaparecido del súper](https://www.lavanguardia.com/comer/al-dia/20240502/9606003/crisis-empanadillas-razon-masa-desaparecido-super.html)
- [Por qué la UE va a prohibir el snack más consumido en España: todo lo que tienes que saber sobre la retirada del picoteo estrella](https://www.mujerhoy.com/vivir/bienestar/snack-prohibido-ue-consumido-espana-riesgo-salud-patatas-fritas-jamon-20240630090958-nt.html)
- [Heinz presenta el primer libro de recetas para enseñar a cocinar a la IA](https://ipmark.com/heinz-lanza-primer-libro-recetas-ensenar-cocinar-ia/)
- [This New Limited-Edition Sauce From Heinz Has 14 Sauces in One](https://www.foodandwine.com/heinz-every-sauce-8671929)
- [Domino’s release 100ml Garlic & Herb dip that you can take in your hand luggage through airport security](https://www.thelondoneconomic.com/food-drink/dominos-release-100ml-garlic-herb-dip-that-you-can-take-in-your-hand-luggage-through-airport-security-379586/)
- [AI-enabled micro-roasters for fresh coffee at home](https://springwise.com/innovation/food-drink/micro-coffee-roasters-for-a-cleaner-on-demand-brew/#:~:text=The%20micro%2Droaster%20uses%20patent,for%20an%20even%2C%20thorough%20roast.)
- [El cubo de comida preparada “para un apocalipsis” de Costco es un reflejo de los tiempos de incertidumbre](https://www.reasonwhy.es/actualidad/costco-cubo-comida-preparada-reflejo-tiempos-incertidumbre)
- [Nudake](https://www.nudake.com/en/)
- [Ralph Lauren abre un café en su tienda insignia de París](https://www.reasonwhy.es/actualidad/ralph-lauren-abre-cafe-tienda-insignia-paris)
- [Ami Paris abre una serie de cafés de alta costura en China](https://www.tapasmagazine.es/ami-paris-abre-una-serie-de-cafes-de-alta-costura-en-china/)
- [Sky Coffee Buenos Aires: el peculiar avión-cafetería con sello argentino que sirve capuchino con oro y es furor en Miami](https://www.lanacion.com.ar/estados-unidos/florida/sky-coffee-buenos-aires-el-peculiar-avion-cafeteria-con-sello-argentino-que-sirve-capuchino-con-oro-nid09012024/)
- [Abre el museo Whopper en Madrid](https://www.elpublicista.es/anunciantes/abre-museo-whopper-en-madrid)
- [Heineken's "Pint-Cho" Protects Football Fans From Unexpected Spills](https://hypebeast.com/2024/6/heineken-pint-cho-poncho-release-info)
- [Cómo ha estallado el Índice Big Mac y qué te enseña eso de la locura de los precios](https://www.elconfidencial.com/economia/2024-06-06/precio-mcdonalds-sube-burger-king-inflacion%5F3895572/)
- [El 'boom' de las pizzerías gourmet](https://www.expansion.com/directivos/2024/05/17/66479184468aeb78488b4597.html)
- [Las recetas del mundo más populares de los últimos 50 años](https://www.elle.com/es/living/elle-gourmet/g795354/la-comida-mas-popular-decada-a-decada/)
- [Jordi Cruz se posiciona sobre esta moda en la comida y muchos piensan lo mismo: "Os odio muy mucho"](https://www.huffingtonpost.es/virales/jordi-cruz-posiciona-sobre-moda-comida-piensanos-odio.html)
- [La fiebre por la galleta Lotus lo invade todo: de pasteles y helados a cremas de licor en supermercados](https://elpais.com/gastronomia/2024-01-20/la-fiebre-por-la-galleta-lotus-lo-invade-todo-de-pasteles-y-helados-a-cremas-de-licor-en-supermercados.html)
- [Tiendas gourmet de un solo producto](https://elpais.com/ccaa/2020/02/06/madrid/1580991793%5F111805.html)
- [KFC y Jumpers se unen en una colaboración de producto fruto de la idea de un fan de ambas marcas](https://www.reasonwhy.es/actualidad/colaboracion-kfc-jumpers-producto-idea-fan)
- [El 'boom' del café bueno: lo más parecido a la Movida que ha habido en Madrid desde los ochenta](https://www.elconfidencial.com/espana/madrid/2023-10-14/cafe-especialidad-madrid-boom-artesanos-fondos%5F3749548/)
- [The Doritos After Dark Restaurant Shares Dishes with Doritos](https://www.trendhunter.com/trends/doritos-after-dark-restaurant)
- [Doritos After Dark](https://doritosafterdark.com/)

Pages 57–86 of the report

[![Neopop culture: New generations reinvent mass culture and set their own mainstream rules.](https://cdn.sanity.io/images/0w1142l8/production/a34aebe5b10c2baf15cae197aa52e102e272b161-1276x718.webp/neopop-culture-new-generations-reinvent-mass-culture-and-set-their-own.webp?w=1600&fit=max&auto=format&q=85)](https://www.zorraquino.com/en/trends/consumer-trends-2025/neopop-culture)

Next trend · 03

[Neopop culture](https://www.zorraquino.com/en/trends/consumer-trends-2025/neopop-culture)