# Tech by tech · Consumer Trends 2025 · Zorraquino
> Applying and using technology for technology’s sake saturates companies and consumers.
URL: https://www.zorraquino.com/en/trends/consumer-trends-2025/tech-by-tech

![Tech by tech: Applying and using technology for technology’s sake saturates companies and consumers.](https://cdn.sanity.io/images/0w1142l8/production/cdb0c120bb98192bf9706af9368db4f31a74be94-1920x1080.webp/tech-by-tech-applying-and-using-technology-for-technology-s-sake-saturates.webp?w=1600&fit=max&auto=format&q=85)

Trend 06

# Tech by tech

1. [Consumer Trends 2025Home](https://www.zorraquino.com/en/trends/consumer-trends-2025)
2. [Trend 01Genuine connections](https://www.zorraquino.com/en/trends/consumer-trends-2025/genuine-connections)
3. [Trend 02Specialty specialties](https://www.zorraquino.com/en/trends/consumer-trends-2025/specialty-specialties)
4. [Trend 03Neopop culture](https://www.zorraquino.com/en/trends/consumer-trends-2025/neopop-culture)
5. [Trend 04Nonsense routine](https://www.zorraquino.com/en/trends/consumer-trends-2025/nonsense-routine)
6. [Trend 05Datawarfare](https://www.zorraquino.com/en/trends/consumer-trends-2025/datawarfare)
7. [Trend 06Tech by tech](https://www.zorraquino.com/en/trends/consumer-trends-2025/tech-by-tech)
8. [Trend 07Influencend](https://www.zorraquino.com/en/trends/consumer-trends-2025/influencend)
9. [Trend 08Instant experts](https://www.zorraquino.com/en/trends/consumer-trends-2025/instant-experts)
10. [Trend 09Trad trap](https://www.zorraquino.com/en/trends/consumer-trends-2025/trad-trap)
11. [Trend 10Connected solidarity](https://www.zorraquino.com/en/trends/consumer-trends-2025/connected-solidarity)

Tech by tech

Applying and using technology for technology’s sake saturates companies and consumers.

Trend axes

- Dumb tech
- Analog revival
- Digital decluttering
- Smartphone addiction

Some figures

$10,000

Prize offered by the company Siggi’s Dairy to users who manage to complete the challenge of living without a mobile phone for a month.

10.6M

Millions in revenue that the global “feature phone” market will generate worldwide in 2024, according to Statista Market Insights.

€150M

Amount that the Swedish Government will spend on bringing back printed books and educational materials in the country’s schools, after the drop in scores in the 9th PIRLS Reading Literacy Report.

59%

Percentage of the population in Spain who do not switch off from work on holiday. Three points less than in 2023, five compared with 2022 and 15 compared with 2021, according to the job portal Infojobs.

## Technology as an end

Technological progress has led many organisations and consumers to adopt new solutions almost automatically, often without stopping to assess their real purpose or impact. The “technology for technology’s sake” trend has led to tools and systems being implemented simply because they are new or fashionable, rather than to meet specific needs or solve concrete problems.

Fighting an excess of technology with more technology runs the risk of it becoming an end in itself, blurring its genuine reason for being: improving human life.

Instead of making processes easier or boosting wellbeing, this thoughtless adoption can end up saturating both companies and consumers, limiting freedom and choice and, in some cases, encouraging problematic digital consumption behaviour, especially among younger people.

In this sense, it is essential that leading companies are not seduced solely by the infinite potential of technology and that they prioritise using it with a clear and ethical purpose.

Technological tools must be aligned with social development goals, avoiding the trap of meaningless innovation and ensuring that their application generates real added value.

Only in this way will it be possible to balance the impact of these tools to always seek the greatest benefit for humans without losing sight of the possible risks.

## Cases

01 / 05

Zorraquino spotlights

1. 01  
New technological tools are often adopted without critical analysis, focusing more on novelty than on real usefulness. This diverts technology from its original purpose, which should be to improve human quality of life.
2. 02  
There is a risk that technology becomes a goal in itself, rather than a tool for achieving goals, leading to saturation and limiting freedom of choice.
3. 03  
It is crucial for companies to adopt technology with a clear and ethical purpose, aligning its implementation with social development goals and seeking to create authentic value.

Zorraquino playlist

- AdictaAdicta · 2024
- DatosSin Bragas · 2020
- Adicto a mi consoladdt · 2008

[See the whole playlist](https://www.zorraquino.com/en/trends/consumer-trends-2025/playlist)[Listen on Spotify](https://open.spotify.com/playlist/69xMW1kxvlANQFu37pDimx)

## More on the trend

### References

- [TikTok | @almostfiorentina](https://www.tiktok.com/@almostfiorentina/video/7376585463412444449?lang=es&q=nokia%203210&t=1724311233264)
- [Una compañía paga 10.000 dólares a los usuarios que sean capaces de vivir sin móvil durante un mes](https://www.lavanguardia.com/cribeo/estilo-de-vida/20240118/9500749/compania-paga-10000-dolares-usuarios-sean-capaces-vivir-movil-mes-mmn.html)
- [Feature Phones - Worldwide](https://www.statista.com/outlook/cmo/consumer-electronics/telephony/feature-phones/worldwide)
- [Más manuscritos en un mundo de pantallas](https://elpais.com/extra/formacion/2024-05-12/mas-manuscritos-en-un-mundo-de-pantallas.html)
- [Trucos para desconectar (por completo) del trabajo durante las vacaciones](https://elpais.com/economia/negocios/2024-08-02/trucos-para-desconectar-por-completo-del-trabajo-durante-las-vacaciones.html)
- [¿Paseadores de niños? Multiópticas vuelve a generar revuelo con su nueva campaña de concienciación](https://www.reasonwhy.es/actualidad/paseadores-ninos-multiopticas-campana-concienciacion-miopia)
- [Paseadores de niños: la polémica campaña que compara niños con mascotas y muchos se han creído](https://www.elconfidencial.com/tecnologia/2024-03-18/paseadores-ninos-parque-con-arnes-polemica-campana%5F3850880/)
- [Stolp x Marie Kondo](https://stolp.com/pages/stolp-by-marie-kondo)
- [Light Phone 3 is a digital detox companion that’s more useful than other minimalist phones](https://www.yankodesign.com/2024/06/12/light-phone-3-is-a-digital-detox-companion-thats-more-useful-than-other-minimalist-phones/)
- [Back Market recoge móviles en desuso en el centro de Madrid](https://controlpublicidad.com/sostenibles-marcas-y-esg/back-market-recoge-moviles-en-desuso-en-el-centro-de-madrid/)
- [¿Nuevo rival para las Apple Vision Pro? Turismo de Canarias lanza sus propias gafas de realidad inmersiva](https://www.marketingdirecto.com/creacion/campanas-de-marketing/turismo-canarias-gafas-realidad-inmersiva)
- [A Minimalist Launcher for iPhone.](https://dumbifyapp.com/)
- [Minimis](https://launcher.minimis.life/)
- [Limpio](https://apps.apple.com/us/app/limpio/id6502041177)
- [Evoloving Music Media](https://www.myplaydisc.com/)
- [Hinge Launches Phonebook to Encourage Gen Z to Connect IRL for Global Day of Unplugging](https://hinge.co/press/phonebook)
- [Healthy Habit Smartphone Accessories](https://www.trendhunter.com/trends/smartphone-enclosure-concept)
- [The New Hot Handset Is a Cute and Transparent Dumb Phone You Can’t Buy](https://www.wired.com/story/hmd-the-boring-phone-heineken-bodega/)
- [People want 'dumbphones'. Will companies make them?](https://www.bbc.com/future/article/20240515-the-dumbphones-people-want-are-hard-to-find)
- [Micro Journal Rev.6](https://www.tindie.com/products/unkyulee/micro-journal-rev6-vivian-in-new-york/)
- [Karri](https://karri.io/)
- [Globant cuestiona la tecnología sin sentido en su nueva campaña “Taste ID”](https://www.reasonwhy.es/actualidad/globant-cuestiona-tecnologia-sentido-taste-id)
- [Juventud tecnoadicta o dependiente digital](https://telos.fundaciontelefonica.com/telos-124-inclusion-analisis-oscar-lorenzo-juventud-tecnoadicta-o-dependiente-digital/)
- [El nuevo efecto ‘wow’ en la innovación: sí a la tecnología pero con un propósito social](https://www.lavanguardia.com/vida/20240317/9565905/nuevo-efecto-wow-innovacion-tecnologia-proposito-social.html)
- [Menores en una sociedad digital ¿un entorno seguro?](https://telos.fundaciontelefonica.com/telos-124-inclusion-analisis-adoracion-diaz-lopez-menores-en-una-sociedad-digital-un-entorno-seguro/)
- [Estos son todos los países que prohíben el uso de móviles a los niños en colegios: Europa por la 'desintoxicación digital'](https://www.20minutos.es/noticia/5198893/0/paises-europa-prohiben-moviles-aula-colegio-ninos-adolescentes/)

Pages 181–204 of the report

[![Influencend: Social media begins the shift from the law of the like to the decline of influencers.](https://cdn.sanity.io/images/0w1142l8/production/1cdb4937db3dffe9603e3a4d7cca2763d3f8b409-1920x1081.webp/influencend-social-media-begins-the-shift-from-the-law-of-the-like-to-the.webp?w=1600&fit=max&auto=format&q=85)](https://www.zorraquino.com/en/trends/consumer-trends-2025/influencend)

Next trend · 07

[Influencend](https://www.zorraquino.com/en/trends/consumer-trends-2025/influencend)