# Post-ownership living · Consumer Trends 2027 · Zorraquino
> Home ownership is no longer a natural step: the gap between housing aspirations and reality is driving new ways of living, belonging and staying stable.
URL: https://www.zorraquino.com/en/trends/consumer-trends-2027/post-ownership-living

![A group of people share a meal around a table in a living room with large windows.](https://cdn.sanity.io/images/0w1142l8/production/e484c8ea677a6614d4a8e11d535e5f1436f8a04b-2400x1602.webp/a-group-of-people-share-a-meal-around-a-table-in-a-living-room-with-large.webp?w=1600&q=85&auto=format&fit=max)

Social trend 01

# Post-ownership living

1. [Consumer Trends 2027Home](https://www.zorraquino.com/en/trends/consumer-trends-2027)
2. [Trend 01Value of imperfection](https://www.zorraquino.com/en/trends/consumer-trends-2027/value-of-imperfection)
3. [Trend 02Meal snackification](https://www.zorraquino.com/en/trends/consumer-trends-2027/meal-snackification)
4. [Trend 03Skill economy](https://www.zorraquino.com/en/trends/consumer-trends-2027/skill-economy)
5. [Trend 04Perpetual engagement](https://www.zorraquino.com/en/trends/consumer-trends-2027/perpetual-engagement)
6. [Trend 05Infinite collecting](https://www.zorraquino.com/en/trends/consumer-trends-2027/infinite-collecting)
7. [Trend 06Agentic robotics](https://www.zorraquino.com/en/trends/consumer-trends-2027/agentic-robotics)
8. [Trend 07Ancestral remix](https://www.zorraquino.com/en/trends/consumer-trends-2027/ancestral-remix)
9. [Trend 08Luxury survivalism](https://www.zorraquino.com/en/trends/consumer-trends-2027/luxury-survivalism)
10. [Trend 09Business beyond death](https://www.zorraquino.com/en/trends/consumer-trends-2027/business-beyond-death)
11. [Trend 10Fleeting megalomania](https://www.zorraquino.com/en/trends/consumer-trends-2027/fleeting-megalomania)
12. [Social trend 01Post-ownership living](https://www.zorraquino.com/en/trends/consumer-trends-2027/post-ownership-living)
13. [Social trend 02Intentional tech](https://www.zorraquino.com/en/trends/consumer-trends-2027/intentional-tech)
14. [Social trend 03Adaptive belonging](https://www.zorraquino.com/en/trends/consumer-trends-2027/adaptive-belonging)
15. [Social trend 04Multi-stage living](https://www.zorraquino.com/en/trends/consumer-trends-2027/multi-stage-living)
16. [Social trend 05Climate by default](https://www.zorraquino.com/en/trends/consumer-trends-2027/climate-by-default)

Post-ownership living

Home ownership is no longer seen as a natural step. The growing gap between housing aspirations and real possibilities is driving new ways of living, belonging and building stability.

Trend axes

- Shared living
- Housing equity
- Urban inclusion
- Inclusive housing

Some figures

141

Average number of interested people per rental property within 10 days, according to the Rental Barometer produced by the Observatorio del Alquiler and the Fundación Alquiler Seguro.

770,000

Working people living below the poverty line, pushed there by the cost of housing, according to Oxfam Intermón’s report Cuando trabajar no es suficiente (When work is not enough).

60%

Share of the rental market held by multi-property landlords with two or more rental homes, according to a study by Spain’s Ministry of Consumer Affairs and the CSIC.

9.1%

Rise in house prices in Spain during 2026, more than double the European average, making it the European country with the second-highest increase, according to data from the rating agency S&P Global Ratings.

## Living without settling

Access to housing no longer follows a predictable path. For decades, buying a home was an almost automatic milestone in the life course. Today that path is fragmenting. The gap between income and prices has outstripped people’s ability to take that step. Yet reducing the phenomenon to a question of cost falls short. Economic pressure is compounded by a more volatile job market, discontinuous careers and later, more diverse family structures that reshape residential priorities.

In this scenario, new formulas are emerging that shift the focus from ownership to use. Institutional rental is gaining weight as a professionally managed long-term asset, fico-living models are expanding to a broader range of people and flex-living offers adaptable stays for changing rhythms.

In parallel, sectors that had until now been unrelated to housing are consolidating ongoing-access models that reinforce this logic. Developers that once focused on sales are moving towards managing rental portfolios, new platforms are building end-to-end residential experiences and financial institutions are adjusting their products as mortgage demand becomes less central.

As a result, this scenario redefines economic flows. The rental market tends to transfer resources from households with less capacity to build wealth to those who concentrate assets, widening existing gaps.

Rather than a temporary strain, we are facing a profound change in the system. Stability is no longer necessarily built around ownership, but for now it has not found a fully equivalent substitute either.

## Cases

01 / 10

## Rights on new foundations

Housing no longer works as the organising core of individual stability. In its place, a web of flexible contracts, integrated services, support networks and adaptability is emerging, shifting the notion of security and stability towards systems that others own and manage.

This new framework broadens freedom of movement but introduces a more diffuse dependency. Those who do not own the resources they use are exposed to changing conditions, external decisions and a continuity they do not fully control. Autonomy is being redefined, less tied to ownership and more to the ability to negotiate, access and stay.

At the same time, ownership is becoming more concentrated. While part of the population earns income from real estate assets, another devotes a growing share of its resources to securing its place in spaces that will never be its own.

The gap is no longer expressed only in what people consume, but in the ability to accumulate and build wealth over time.

Culturally, meanwhile, the reference points that for decades marked the transition to adult life are being eroded. Other milestones are emerging, less tangible and more reversible, that do not always offer the same sense of rootedness. Shared living arrangements are testing new ways of belonging, though often with less stable ties.

The result is a model under construction. Access is expanding, but a fundamental question remains open: how to guarantee continuity and certainty without ownership.

Zorraquino spotlights

1. 01  
The decoupling of housing and stability leads to a more complex system in which security depends on multiple external factors and turns into structural uncertainty.
2. 02  
While some people operate and profit from assets, others sustain that system through ongoing payments, consolidating a more persistent asymmetry.
3. 03  
Housing is no longer just a residential matter and becomes a key redistributive axis, shaping life paths with less room for individual correction.
4. 04  
New ways of living bring flexibility and adaptation, but they also dilute elements traditionally associated with home, forcing us to redefine what “a place of one’s own” means.
5. 05  
Beyond widening access and diversifying housing solutions, the challenge is to design mechanisms that guarantee stability now that ownership no longer does.
6. 06  
The changing role of companies and financial players points to a cultural shift and a deep economic reconfiguration, in which housing is becoming a managed service.

Zorraquino playlist

- El alquiler (I)Los Flechazos · 1991
- Canción para la PAHNacho Vegas · 2015
- OkupaciónBarricada · 1986

[See the whole playlist](https://www.zorraquino.com/en/trends/consumer-trends-2027/playlist)[Listen on Spotify](https://open.spotify.com/playlist/16F0xiupype1stR6dvDcfH)

## More on the trend

### References

- [El Dragon Khan social de Carlos Peguer](https://elpais.com/opinion/2026-04-16/el-dragon-khan-social-de-carlos-peguer.html)
- [@carlospeguer](https://www.youtube.com/watch?v=Z6jxyt3v2TU)
- [Cada vivienda en alquiler tiene 141 interesados de media, según la Fundación Alquiler Seguro](https://elpais.com/economia/2026-04-22/cada-vivienda-en-alquiler-tiene-141-interesados-de-media-segun-el-observatorio-de-alquiler-seguro.html)
- [España será el segundo país de Europa en el que más crecerá el precio de la vivienda este año](https://www.lavanguardia.com/economia/20260713/11591343/espana-precio-vivienda.html)
- [Más de la mitad de los caseros en España tienen dos o más viviendas en alquiler](https://elpais.com/economia/vivienda/2026-04-23/mas-de-la-mitad-de-los-caseros-en-espana-tienen-dos-o-mas-viviendas-en-alquiler.html)
- [Por qué no se atreven a bajar el precio de la vivienda](https://www.eldiario.es/economia/no-atreven-bajar-precio-vivienda%5F129%5F13376005.html)
- [La vivienda pesa más que la edad como factor de desigualdad, según un estudio del Ministerio de Consumo y el CSIC](https://elpais.com/economia/vivienda/2026-07-07/la-vivienda-pesa-mas-que-la-edad-como-factor-de-desigualdad-segun-un-estudio-de-consumo.html)
- [La vivienda protegida como solución: ¿pan para hoy y hambre para mañana?](https://www.larazon.es/opinion/vivienda-protegida-como-solucion-pan-hoy-hambremanana%5F202606246a3b0902abcaef0cd1235d0f.html)
- [Soluciones plausibles al problema de la vivienda en España](https://www.eleconomista.es/opinion/noticias/13878212/04/26/soluciones-plausibles-al-problema-de-la-vivienda-en-espana.html)
- [Renting for folk who want more](https://www.folkcoliving.com/)
- [Imagining life everywhere, SAGA space architects design homes across extreme environments](https://www.designboom.com/architecture/where-future-homes-saga-space-architects-moon-mars-underwater/)
- [La barra de pan que se iguala al precio de la vivienda](https://controlpublicidad.com/campanas-publicitarias/la-barra-de-pan-que-se-iguala-al-precio-de-la-vivienda/)
- [Our House is not a Home](https://www.adsoftheworld.com/campaigns/our-house-is-not-a-home)
- [El hogar es la base sobre la que construimos nuestras vidas.](https://www.habitat.org/lac-es/abramos-la-puerta)
- [Terror y humor en el hogar: Ikea aborda la convivencia intergeneracional en su nueva campaña](https://www.reasonwhy.es/actualidad/ikea-terror-humor-convivencia-intergeneracional-hogar)
- [ES MáS FáCiL ENTRaR eN LA CaSITA DE BeNiTO QUe CoNSEGUiR UNa ViVIeNDA DiGNa](https://www.es.amnesty.org/ld/sealquilacasita/)
- [Barbie busca un nuevo hogar en Fotocasa](https://controlpublicidad.com/campanas-publicitarias/barbie-busca-un-nuevo-hogar-en-fotocasa/)
- [IKEA FINALLY MADE FURNITURE YOU CAN CARRY OUT WHEN YOU MOVE APARTMENTS](https://www.yankodesign.com/2026/07/17/ikea-finally-made-furniture-you-can-carry-out-when-you-move-apartments/)
- [El coste de la vivienda empuja a 770.000 trabajadores a la pobreza, según Oxfam Intermón](https://elpais.com/economia/vivienda/2026-10-20/el-coste-de-la-vivienda-empuja-a-770000-trabajadores-a-la-pobreza-segun-oxfam-intermon.html)

Pages 24–53 of the report

[![A man with a bionic prosthetic arm is helped by another man in a bright room.](https://cdn.sanity.io/images/0w1142l8/production/4d41fae581fb7bd0e0bd06db50034c5ac6bce77f-2400x1602.webp/a-man-with-a-bionic-prosthetic-arm-is-helped-by-another-man-in-a-bright-room.webp?w=1600&q=85&auto=format&fit=max)](https://www.zorraquino.com/en/trends/consumer-trends-2027/intentional-tech)

Next trend · Social trend 02

[Intentional tech](https://www.zorraquino.com/en/trends/consumer-trends-2027/intentional-tech)