# Crisis Trends 2020 · Zorraquino
> Business strategies in times of coronavirus.
URL: https://www.zorraquino.com/en/trends/crisis-trends-2020

![Crisis Trends 2020 cover: a man in a black face mask looks out over a city skyline at sunset.](https://cdn.sanity.io/images/0w1142l8/production/145603d768f925ffd722468854afcf0fcf8ca99a-1893x1420.webp/crisis-trends-2020-cover-a-man-in-a-black-face-mask-looks-out-over-a-city.webp?w=1600&fit=max&auto=format&q=85)

# CrisisTrends 2020

Business strategies in times of coronavirus.

[Download the reportDownload](https://cdn.sanity.io/files/0w1142l8/production/696d784fdc04bfc76c4e250be30757aabeafb9fe.pdf/zorraquino-crisis-trends-2020-es.pdf?dl=)

1. [Crisis Trends 2020Home](https://www.zorraquino.com/en/trends/crisis-trends-2020)
2. [Trend 01Express digitalisation](https://www.zorraquino.com/en/trends/crisis-trends-2020/express-digitalisation)
3. [Trend 02Renewing to help](https://www.zorraquino.com/en/trends/crisis-trends-2020/renewing-to-help)
4. [Trend 03Giving more for less](https://www.zorraquino.com/en/trends/crisis-trends-2020/giving-more-for-less)
5. [Trend 04E-commerce power](https://www.zorraquino.com/en/trends/crisis-trends-2020/e-commerce-power)
6. [Trend 05Service innovation](https://www.zorraquino.com/en/trends/crisis-trends-2020/service-innovation)
7. [Trend 06Raising awareness](https://www.zorraquino.com/en/trends/crisis-trends-2020/raising-awareness)
8. [Trend 07Solidarity chain](https://www.zorraquino.com/en/trends/crisis-trends-2020/solidarity-chain)
9. [Trend 08Maker culture](https://www.zorraquino.com/en/trends/crisis-trends-2020/maker-culture)
10. [Trend 09Product design](https://www.zorraquino.com/en/trends/crisis-trends-2020/product-design)
11. [Trend 10The new normal?](https://www.zorraquino.com/en/trends/crisis-trends-2020/the-new-normal)

## Introduction

In an attempt to find certainties where uncertainty reigns, at Zorraquino we present this report as an exercise in analysing how brands and companies around the world are acting during the health and social crisis sweeping the globe.

## Crisis Drivers

![Pandemic](https://cdn.sanity.io/images/0w1142l8/production/23b9dabbb7d28930bf4bbbf420494b65fd20a034-1031x773.webp/pandemic.webp?w=1600&q=85&auto=format&fit=max)

### Pandemic

The global spread of the disease has put humanity in check, making it aware of its fragility once again.

![Isolation](https://cdn.sanity.io/images/0w1142l8/production/eb9f861ccfcdd76a15f7dc852f17f58a1fa49b63-1600x1199.webp/isolation.webp?w=1600&q=85&auto=format&fit=max)

### Isolation

Lockdown at home undermines the social condition of human beings, who inevitably look for new ways of interacting.

![Technology](https://cdn.sanity.io/images/0w1142l8/production/c83bd4afee80b6cab88af90e0fde540dde56ede4-1600x1120.webp/technology.webp?w=1600&q=85&auto=format&fit=max)

### Technology

Accelerating digitalisation is more essential than ever for businesses to adapt to society's new direction.

![Adaptation](https://cdn.sanity.io/images/0w1142l8/production/4229de4b00ca505e8df450f046f8030cdf45973a-1600x1199.webp/adaptation.webp?w=1600&q=85&auto=format&fit=max)

### Adaptation

Seeking control in the face of uncertainty, without letting the state of emergency and lockdown wear down our spirits.

![Reflection](https://cdn.sanity.io/images/0w1142l8/production/ed017830039075922be757a0bdf5b40d3cf71b19-1600x1199.webp/reflection.webp?w=1600&q=85&auto=format&fit=max)

### Reflection

Making the most of the situation to face the new scenario to come and its needs, strengthening brand values.

![Solidarity](https://cdn.sanity.io/images/0w1142l8/production/0a9cdb4807e78ae7f735e820303598973245b3df-1243x932.webp/solidarity.webp?w=1600&q=85&auto=format&fit=max)

### Solidarity

Generosity and empathy rise as the main values in crucial times, when ‘doing’ is better than ‘saying’.

## The ten trends

[![Express digitalisation: Technology more essential than ever in the face of lockdown at home.](https://cdn.sanity.io/images/0w1142l8/production/a974f6cf0119709eb607dec26811e63016468114-1440x810.webp/express-digitalisation-technology-more-essential-than-ever-in-the-face-of.webp?w=1600&fit=max&auto=format&q=85)01Express digitalisationTechnology more essential than ever in the face of lockdown at home.Read trend](https://www.zorraquino.com/en/trends/crisis-trends-2020/express-digitalisation)[![Renewing to help: Companies convert their offer in a wave of solidarity.](https://cdn.sanity.io/images/0w1142l8/production/e5b5907a02c4a3131edc439c666f061c743ccda4-1600x1099.webp/renewing-to-help-companies-convert-their-offer-in-a-wave-of-solidarity.webp?w=1600&fit=max&auto=format&q=85)02Renewing to helpCompanies convert their offer in a wave of solidarity.Read trend](https://www.zorraquino.com/en/trends/crisis-trends-2020/renewing-to-help)[![Giving more for less: Generosity over business development.](https://cdn.sanity.io/images/0w1142l8/production/560fb94eb9229164a1fc3d7e3975d1c1cc8371e8-990x2144.webp/giving-more-for-less-generosity-over-business-development.webp?w=1600&fit=max&auto=format&q=85)03Giving more for lessGenerosity over business development.Read trend](https://www.zorraquino.com/en/trends/crisis-trends-2020/giving-more-for-less)[![E-commerce power: E-commerce becomes the main point of sale.](https://cdn.sanity.io/images/0w1142l8/production/6528b2b5823a28f67cc5d239a0df13e3758655cd-1600x1227.webp/e-commerce-power-e-commerce-becomes-the-main-point-of-sale.webp?w=1600&fit=max&auto=format&q=85)04E-commerce powerE-commerce becomes the main point of sale.Read trend](https://www.zorraquino.com/en/trends/crisis-trends-2020/e-commerce-power)[![Service innovation: New features to keep the interaction going.](https://cdn.sanity.io/images/0w1142l8/production/a3df8715f8948e959c1c3dac713a39ef86cc27b6-1400x916.webp/service-innovation-new-features-to-keep-the-interaction-going.webp?w=1600&fit=max&auto=format&q=85)05Service innovationNew features to keep the interaction going.Read trend](https://www.zorraquino.com/en/trends/crisis-trends-2020/service-innovation)[![Raising awareness: Communication becomes instructive and emotional.](https://cdn.sanity.io/images/0w1142l8/production/6eb98b1bdaf3bcb7d0300328fddedd65a5d7a2d2-1200x1200.webp/raising-awareness-communication-becomes-instructive-and-emotional.webp?w=1600&fit=max&auto=format&q=85)06Raising awarenessCommunication becomes instructive and emotional.Read trend](https://www.zorraquino.com/en/trends/crisis-trends-2020/raising-awareness)[![Solidarity chain: Donations dominate philanthropic initiatives.](https://cdn.sanity.io/images/0w1142l8/production/25ab2cdbec73a70986da208a14fe0fdaacd25c6f-800x1066.webp/solidarity-chain-donations-dominate-philanthropic-initiatives.webp?w=1600&fit=max&auto=format&q=85)07Solidarity chainDonations dominate philanthropic initiatives.Read trend](https://www.zorraquino.com/en/trends/crisis-trends-2020/solidarity-chain)[![Maker culture: A ‘Do It Yourself’ (DIY) spirit for the common good.](https://cdn.sanity.io/images/0w1142l8/production/82b2fac606fafa03526ed691bfb8bf84f51bc8d0-1400x1980.webp/maker-culture-a-do-it-yourself-diy-spirit-for-the-common-good.webp?w=1600&fit=max&auto=format&q=85)08Maker cultureA ‘Do It Yourself’ (DIY) spirit for the common good.Read trend](https://www.zorraquino.com/en/trends/crisis-trends-2020/maker-culture)[![Product design: Launching physical and digital products for collaborative tasks.](https://cdn.sanity.io/images/0w1142l8/production/d18635194ff10715a51e93b9695827ca257d848c-1046x697.webp/product-design-launching-physical-and-digital-products-for-collaborative-tasks.webp?w=1600&fit=max&auto=format&q=85)09Product designLaunching physical and digital products for collaborative tasks.Read trend](https://www.zorraquino.com/en/trends/crisis-trends-2020/product-design)[![The new normal?: A world of possibilities from our shelters.](https://cdn.sanity.io/images/0w1142l8/production/c228a846692eee9366794801763349178c80956c-1600x900.webp/the-new-normal-a-world-of-possibilities-from-our-shelters.webp?w=1600&fit=max&auto=format&q=85)10The new normal?A world of possibilities from our shelters.Read trend](https://www.zorraquino.com/en/trends/crisis-trends-2020/the-new-normal)

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