# E-commerce power · Crisis Trends 2020 · Zorraquino > E-commerce becomes the main point of sale. URL: https://www.zorraquino.com/en/trends/crisis-trends-2020/e-commerce-power ![E-commerce power: E-commerce becomes the main point of sale.](https://cdn.sanity.io/images/0w1142l8/production/6528b2b5823a28f67cc5d239a0df13e3758655cd-1600x1227.webp/e-commerce-power-e-commerce-becomes-the-main-point-of-sale.webp?w=1600&fit=max&auto=format&q=85) Trend 04 # E-commerce power 1. [Crisis Trends 2020Home](https://www.zorraquino.com/en/trends/crisis-trends-2020) 2. [Trend 01Express digitalisation](https://www.zorraquino.com/en/trends/crisis-trends-2020/express-digitalisation) 3. [Trend 02Renewing to help](https://www.zorraquino.com/en/trends/crisis-trends-2020/renewing-to-help) 4. [Trend 03Giving more for less](https://www.zorraquino.com/en/trends/crisis-trends-2020/giving-more-for-less) 5. [Trend 04E-commerce power](https://www.zorraquino.com/en/trends/crisis-trends-2020/e-commerce-power) 6. [Trend 05Service innovation](https://www.zorraquino.com/en/trends/crisis-trends-2020/service-innovation) 7. [Trend 06Raising awareness](https://www.zorraquino.com/en/trends/crisis-trends-2020/raising-awareness) 8. [Trend 07Solidarity chain](https://www.zorraquino.com/en/trends/crisis-trends-2020/solidarity-chain) 9. [Trend 08Maker culture](https://www.zorraquino.com/en/trends/crisis-trends-2020/maker-culture) 10. [Trend 09Product design](https://www.zorraquino.com/en/trends/crisis-trends-2020/product-design) 11. [Trend 10The new normal?](https://www.zorraquino.com/en/trends/crisis-trends-2020/the-new-normal) E-commerce power E-commerce becomes the main point of sale. ## At a glance The economic crisis resulting from the current state of emergency has put many businesses in check, and they have seen e-commerce as the only viable alternative to keep operating. Small and medium-sized shops that until now had sold exclusively in physical stores have started to go digital. Along the same lines, we also see new groups of older consumers joining online shopping and so contributing to its growth. On the other hand, the list of companies in non-essential activities that have decided to suspend deliveries or close their online shops is also growing. Clearly not all of them can afford to, but those that do justify their decision on the grounds of keeping the professionals who work in the logistics chain safe. ## Cases 01 / 05 Zorraquino spotlights 1. 01 E-commerce ensures the survival of many businesses in the face of the mass closure of physical shops imposed by governments around the world. 2. 02 E-commerce becomes the main sales channel during the crisis, which has sometimes led to the collapse of logistics services, unable to cope with the rise in demand. 3. 03 On the other hand, several companies in non-essential sectors have decided to close their online shops temporarily or delay shipping orders until the storm caused by the pandemic passes, in an attempt to protect the health of delivery drivers. ## More on the trend ### References - [Stammi](https://www.stammi.de/?lang=en) - [Estrella Galicia pone en marcha su cervecería online](https://www.reasonwhy.es/actualidad/estrella-galicia-tienda-online-cerveza-2020) - [La compraventa de ganado salta a la red para esquivar al coronavirus](https://www.abc.es/economia/abci-vayavacacom-compraventa-ganado-salta-para-esquivar-coronavirus-202003280248%5Fnoticia.html) - [No compres ahora: tiendas online que animan a no consumir mientras dure la COVID-19](https://retina.elpais.com/retina/2020/04/08/tendencias/1586347620%5F648811.html) - [The luxury sector is bracing itself for its worst year in modern history, analysts warn](https://www.businessinsider.com/luxury-brands-prepare-for-worst-year-in-modern-history-2020-3) Pages 94–112 of the report [![Service innovation: New features to keep the interaction going.](https://cdn.sanity.io/images/0w1142l8/production/a3df8715f8948e959c1c3dac713a39ef86cc27b6-1400x916.webp/service-innovation-new-features-to-keep-the-interaction-going.webp?w=1600&fit=max&auto=format&q=85)](https://www.zorraquino.com/en/trends/crisis-trends-2020/service-innovation) Next trend · 05 [Service innovation](https://www.zorraquino.com/en/trends/crisis-trends-2020/service-innovation)