# Express digitalisation · Crisis Trends 2020 · Zorraquino > Technology more essential than ever in the face of lockdown at home. URL: https://www.zorraquino.com/en/trends/crisis-trends-2020/express-digitalisation ![Express digitalisation: Technology more essential than ever in the face of lockdown at home.](https://cdn.sanity.io/images/0w1142l8/production/a974f6cf0119709eb607dec26811e63016468114-1440x810.webp/express-digitalisation-technology-more-essential-than-ever-in-the-face-of.webp?w=1600&fit=max&auto=format&q=85) Trend 01 # Express digitalisation 1. [Crisis Trends 2020Home](https://www.zorraquino.com/en/trends/crisis-trends-2020) 2. [Trend 01Express digitalisation](https://www.zorraquino.com/en/trends/crisis-trends-2020/express-digitalisation) 3. [Trend 02Renewing to help](https://www.zorraquino.com/en/trends/crisis-trends-2020/renewing-to-help) 4. [Trend 03Giving more for less](https://www.zorraquino.com/en/trends/crisis-trends-2020/giving-more-for-less) 5. [Trend 04E-commerce power](https://www.zorraquino.com/en/trends/crisis-trends-2020/e-commerce-power) 6. [Trend 05Service innovation](https://www.zorraquino.com/en/trends/crisis-trends-2020/service-innovation) 7. [Trend 06Raising awareness](https://www.zorraquino.com/en/trends/crisis-trends-2020/raising-awareness) 8. [Trend 07Solidarity chain](https://www.zorraquino.com/en/trends/crisis-trends-2020/solidarity-chain) 9. [Trend 08Maker culture](https://www.zorraquino.com/en/trends/crisis-trends-2020/maker-culture) 10. [Trend 09Product design](https://www.zorraquino.com/en/trends/crisis-trends-2020/product-design) 11. [Trend 10The new normal?](https://www.zorraquino.com/en/trends/crisis-trends-2020/the-new-normal) Express digitalisation Technology more essential than ever in the face of lockdown at home. ## At a glance Online sports events and leisure, virtual fashion shows, digital trips to museums and zoos, online excursions… Every day the list grows with new industries that, overnight, have had to move their businesses to the digital channel in order to survive. If just a month ago we were talking about the need for a digital detox, now it is technology that lets us stay in touch. What digital transformation has not achieved over the last decade, the virus has achieved in less than a month… The coronavirus has spread the digitalisation of the world. Our society is more technological today than ever. Use of digital media is growing exponentially, leading the different business models to adapt quickly to this forced digitalisation. ## Cases 01 / 05 Zorraquino spotlights 1. 01 Given the mass lockdown of the population worldwide, different industries are turning to digitalisation in order to keep operating. 2. 02 Technology becomes the main point of contact for brands and for people. What used to drive us apart and dehumanise us now brings us closer. Quite a paradox. 3. 03 Lockdown at home has caused many aspects of our lives, our economy and the way we relate to each other to change overnight, driven by digitalisation. ## More on the trend ### References - [La carrera virtual de la NASCAR llegó casi al millón de espectadores](https://www.abc.es/deportes/abci-coronavirus-carrera-virtual-nascar-llego-casi-millon-espectadores-202003251030%5Fnoticia.html) - [IRL pivots into virtual event calendar In Remote Life](https://techcrunch.com/2020/04/02/streaming-events-calendar/) - [Nannyfy reorienta su negocio por el coronavirus y factura en marzo lo mismo que en todo 2019: ahora las canguros de esta startup española dan clases por videollamada y vigilan a tus hijos](https://www.businessinsider.es/nannyfy-reorienta-negocio-coronavirus-factura-marzo-mismo-todo-2019-610127) - [China’s Tourist Sites Draw Virtual Crowds, Real Cash](https://www.sixthtone.com/news/1005287/chinas-tourist-sites-draw-virtual-crowds%2C-real-cash) - [Fashion show with avatars](https://www.vogue.com/fashion-shows/fall-2020-ready-to-wear/jourden) - [Las experiencias turísticas de Airbnb ahora se ofrecen a través Zoom](https://www.reasonwhy.es/actualidad/airbnb-experiencias-online-zoom) - [Airbnb Online Experiences Connect Global Community](https://www.hotelbusiness.com/airbnb-online-experiences-connect-global-community/) - [Religion goes digital as churches, mosques, synagogues turn to video conferencing apps](https://www.telegraph.co.uk/technology/2020/04/10/religion-goes-digital-churches-mosques-synagogues-turn-video/) Pages 31–51 of the report [![Renewing to help: Companies convert their offer in a wave of solidarity.](https://cdn.sanity.io/images/0w1142l8/production/e5b5907a02c4a3131edc439c666f061c743ccda4-1600x1099.webp/renewing-to-help-companies-convert-their-offer-in-a-wave-of-solidarity.webp?w=1600&fit=max&auto=format&q=85)](https://www.zorraquino.com/en/trends/crisis-trends-2020/renewing-to-help) Next trend · 02 [Renewing to help](https://www.zorraquino.com/en/trends/crisis-trends-2020/renewing-to-help)