# Product design · Crisis Trends 2020 · Zorraquino > Launching physical and digital products for collaborative tasks. URL: https://www.zorraquino.com/en/trends/crisis-trends-2020/product-design ![Product design: Launching physical and digital products for collaborative tasks.](https://cdn.sanity.io/images/0w1142l8/production/d18635194ff10715a51e93b9695827ca257d848c-1046x697.webp/product-design-launching-physical-and-digital-products-for-collaborative-tasks.webp?w=1600&fit=max&auto=format&q=85) Trend 09 # Product design 1. [Crisis Trends 2020Home](https://www.zorraquino.com/en/trends/crisis-trends-2020) 2. [Trend 01Express digitalisation](https://www.zorraquino.com/en/trends/crisis-trends-2020/express-digitalisation) 3. [Trend 02Renewing to help](https://www.zorraquino.com/en/trends/crisis-trends-2020/renewing-to-help) 4. [Trend 03Giving more for less](https://www.zorraquino.com/en/trends/crisis-trends-2020/giving-more-for-less) 5. [Trend 04E-commerce power](https://www.zorraquino.com/en/trends/crisis-trends-2020/e-commerce-power) 6. [Trend 05Service innovation](https://www.zorraquino.com/en/trends/crisis-trends-2020/service-innovation) 7. [Trend 06Raising awareness](https://www.zorraquino.com/en/trends/crisis-trends-2020/raising-awareness) 8. [Trend 07Solidarity chain](https://www.zorraquino.com/en/trends/crisis-trends-2020/solidarity-chain) 9. [Trend 08Maker culture](https://www.zorraquino.com/en/trends/crisis-trends-2020/maker-culture) 10. [Trend 09Product design](https://www.zorraquino.com/en/trends/crisis-trends-2020/product-design) 11. [Trend 10The new normal?](https://www.zorraquino.com/en/trends/crisis-trends-2020/the-new-normal) Product design Launching physical and digital products for collaborative tasks. ## At a glance In contrast to these initiatives, the number of products sold on websites created for the occasion that seek to take advantage of consumers through exaggerated claims and ever higher prices is soaring. In this situation, it is essential that any new launch is properly tested and meets the expectations of an increasingly sceptical consumer. Companies around the world, driven by the new social needs arising from COVID-19, have rethought their product catalogues with new lines focused on prevention, diagnosis or the remote distribution of goods. In this way, they are joining the race to lead new product categories and to position themselves in consumers' minds. ## Cases 01 / 05 Zorraquino spotlights 1. 01 The transformative power of design is once again embodied in the ideation and development of new products and services aimed at stopping the pandemic. 2. 02 Design studios and technology companies around the world are launching proposals in record time that could be of great help to us at this time. 3. 03 Technology stands out as the main driver of innovations aimed at the early detection of symptoms of the disease or the launch of new products that prevent its spread. ## More on the trend ### References - [Introducing the Robotic Cloud Lab](https://www.strateos.com/robotic-cloud-lab/) - [Cue Health awarded $13 million government contract to develop portable, pointof-care COVID-19 test](https://techcrunch.com/2020/03/31/cue-health-awarded-13-million-government-contract-to-develop-portable-point-of-care-covid-19-test/) - ['Don't touch your face!': website watches you to help you avoid COVID-19](https://www.theguardian.com/world/2020/mar/06/dont-touch-your-face-website-tracks-you-to-help-you-avoid-covid-19) - [Hong Kong is using robots to disinfect subway trains](https://futurism.com/the-byte/hong-kong-robots-disinfect-subway-trains) - [Get ready for drones that can detect COVID-19](https://www.techspot.com/news/84578-get-ready-drones-can-detect-covid-19.html) - [These new vending machines in Hong Kong offer free medical-grade masks to people in need](https://www.fastcompany.com/90488774/these-new-vending-machines-in-hong-kong-offer-free-medical-grade-masks-to-people-in-need) - [Predicting coronavirus? SF emergency workers wear state-of-the-art rings in new study](https://www.sfchronicle.com/bayarea/article/Predicting-coronavirus-SF-emergency-workers-wear-15149729.php#photo-19199415) - [Portable AI Device Turns Coughing Sounds Into Health Data for Flu Forecasting](https://www.umass.edu/newsoffice/article/portable-ai-device-turns-coughing-sounds) - [Chinese firm invents CONTACTLESS lift buttons that are displayed in the air and receive commands through a remote-controlled sensor to stop the spread of coronavirus](https://www.dailymail.co.uk/news/article-8069663/Chinese-) Pages 199–226 of the report [![The new normal?: A world of possibilities from our shelters.](https://cdn.sanity.io/images/0w1142l8/production/c228a846692eee9366794801763349178c80956c-1600x900.webp/the-new-normal-a-world-of-possibilities-from-our-shelters.webp?w=1600&fit=max&auto=format&q=85)](https://www.zorraquino.com/en/trends/crisis-trends-2020/the-new-normal) Next trend · 10 [The new normal?](https://www.zorraquino.com/en/trends/crisis-trends-2020/the-new-normal)