# Service innovation · Crisis Trends 2020 · Zorraquino > New features to keep the interaction going. URL: https://www.zorraquino.com/en/trends/crisis-trends-2020/service-innovation ![Service innovation: New features to keep the interaction going.](https://cdn.sanity.io/images/0w1142l8/production/a3df8715f8948e959c1c3dac713a39ef86cc27b6-1400x916.webp/service-innovation-new-features-to-keep-the-interaction-going.webp?w=1600&fit=max&auto=format&q=85) Trend 05 # Service innovation 1. [Crisis Trends 2020Home](https://www.zorraquino.com/en/trends/crisis-trends-2020) 2. [Trend 01Express digitalisation](https://www.zorraquino.com/en/trends/crisis-trends-2020/express-digitalisation) 3. [Trend 02Renewing to help](https://www.zorraquino.com/en/trends/crisis-trends-2020/renewing-to-help) 4. [Trend 03Giving more for less](https://www.zorraquino.com/en/trends/crisis-trends-2020/giving-more-for-less) 5. [Trend 04E-commerce power](https://www.zorraquino.com/en/trends/crisis-trends-2020/e-commerce-power) 6. [Trend 05Service innovation](https://www.zorraquino.com/en/trends/crisis-trends-2020/service-innovation) 7. [Trend 06Raising awareness](https://www.zorraquino.com/en/trends/crisis-trends-2020/raising-awareness) 8. [Trend 07Solidarity chain](https://www.zorraquino.com/en/trends/crisis-trends-2020/solidarity-chain) 9. [Trend 08Maker culture](https://www.zorraquino.com/en/trends/crisis-trends-2020/maker-culture) 10. [Trend 09Product design](https://www.zorraquino.com/en/trends/crisis-trends-2020/product-design) 11. [Trend 10The new normal?](https://www.zorraquino.com/en/trends/crisis-trends-2020/the-new-normal) Service innovation New features to keep the interaction going. ## At a glance Companies are drawing up scenarios and action plans for what is to come and, today more than ever, they are using agile methodologies to implement new services and features that are useful to users. Today's apps are expanding their range of tools to meet the whole population's needs for relationships, leisure and entertainment during lockdown. Solidarity initiatives are also emerging: help among members of a community, mental health support or prevention in what little public activity we may have… Human beings are social by nature, so finding alternative ways of interacting to stay in touch has become one of the main focuses of companies' work in times of coronavirus. ## Cases 01 / 05 Zorraquino spotlights 1. 01 The development of new services and features in response to the impact of the coronavirus reflects solidarity initiatives that seek to ease the need for contact during social isolation. 2. 02 Social media keep their leading position as providers of leisure and short-lived entertainment, as new features emerge that support relationships and build more community. 3. 03 The brand initiatives shown are consistent with their mission, as they offer new services suited to the crisis but in line with their business models. ## More on the trend ### References - [Snapchat rushes out ‘mental health’ tool to help tackle coronavirus ‘anxiety crisis’ – and promises COVID-19 info hub](https://www.the-sun.com/lifestyle/tech/559672/snapchat-rushes-out-mental-health-tool-to-help-tackle-coronavirus-anxiety-crisis-and-promises-covid-19-info-hub/) - [World Health Organization (WHO)](https://www.tiktok.com/@who/video/6798585004302683398) - [Pinterest launches a “Today” tab featuring daily reommendations and trending topics](https://techcrunch.com/2020/03/24/pinterest-launches-a-today-tab-featuring-daily-recommendations-and-trending-topics/) - [Esta app te dice qué supermercado tiene menos cola](https://elandroidelibre.elespanol.com/2020/03/tiendeo-donde-hay-cola.html) - [En Instagram, protegemos, apoyamos y mantenemos informadas a las personas](https://about.instagram.com/blog/announcements/coronavirus-keeping-people-safe-informed-and-supported-on-instagram/) - [OpenTable launches tool to help you avoid long lines at restaurants, grocery stores](https://eu.usatoday.com/story/tech/2020/03/30/opentable-let-your-reserve-time-grocery-store/2935809001/) - [Snapchat’s Zenly launches shelter-in-place leaderboard](https://techcrunch.com/2020/03/24/zenly-stay-home/) Pages 113–133 of the report [![Raising awareness: Communication becomes instructive and emotional.](https://cdn.sanity.io/images/0w1142l8/production/6eb98b1bdaf3bcb7d0300328fddedd65a5d7a2d2-1200x1200.webp/raising-awareness-communication-becomes-instructive-and-emotional.webp?w=1600&fit=max&auto=format&q=85)](https://www.zorraquino.com/en/trends/crisis-trends-2020/raising-awareness) Next trend · 06 [Raising awareness](https://www.zorraquino.com/en/trends/crisis-trends-2020/raising-awareness)