# The new normal? · Crisis Trends 2020 · Zorraquino > A world of possibilities from our shelters. URL: https://www.zorraquino.com/en/trends/crisis-trends-2020/the-new-normal ![The new normal?: A world of possibilities from our shelters.](https://cdn.sanity.io/images/0w1142l8/production/c228a846692eee9366794801763349178c80956c-1600x900.webp/the-new-normal-a-world-of-possibilities-from-our-shelters.webp?w=1600&fit=max&auto=format&q=85) Trend 10 # The new normal? 1. [Crisis Trends 2020Home](https://www.zorraquino.com/en/trends/crisis-trends-2020) 2. [Trend 01Express digitalisation](https://www.zorraquino.com/en/trends/crisis-trends-2020/express-digitalisation) 3. [Trend 02Renewing to help](https://www.zorraquino.com/en/trends/crisis-trends-2020/renewing-to-help) 4. [Trend 03Giving more for less](https://www.zorraquino.com/en/trends/crisis-trends-2020/giving-more-for-less) 5. [Trend 04E-commerce power](https://www.zorraquino.com/en/trends/crisis-trends-2020/e-commerce-power) 6. [Trend 05Service innovation](https://www.zorraquino.com/en/trends/crisis-trends-2020/service-innovation) 7. [Trend 06Raising awareness](https://www.zorraquino.com/en/trends/crisis-trends-2020/raising-awareness) 8. [Trend 07Solidarity chain](https://www.zorraquino.com/en/trends/crisis-trends-2020/solidarity-chain) 9. [Trend 08Maker culture](https://www.zorraquino.com/en/trends/crisis-trends-2020/maker-culture) 10. [Trend 09Product design](https://www.zorraquino.com/en/trends/crisis-trends-2020/product-design) 11. [Trend 10The new normal?](https://www.zorraquino.com/en/trends/crisis-trends-2020/the-new-normal) The new normal? A world of possibilities from our shelters. ## At a glance In the face of these events, some brands have started to promote the importance of keeping up the activities of our everyday lives from before the pandemic, but now virtually. Experiencing what we used to do out of habit, from a different point of view and from our homes, has become a scenario that offers ever more alternatives and creative possibilities. As the days go by and some people accept the situation willingly, while others resign themselves and some lose their minds, we are starting to ask ourselves: how many of these new habits are here to stay? Although it is inspiring to think about the end date of lockdown, we are increasingly aware that this situation helps buy time to fight the virus, and it is now more than likely that we will have to live with social distancing in the near future. ## Cases 01 / 05 Zorraquino spotlights 1. 01 The economic and social recession resulting from the health crisis will bring changes in consumer habits and in business relationships. 2. 02 Developing business in these uncertain times is a challenge for every company, and taking care of the customer experience in the digital environment is and will be key. 3. 03 Brands will have to connect with consumers' emotions as never before. It is a priority for them to show themselves as they are, just as people do at home. ## More on the trend ### References - [El hogar de Ikea da las gracias a quienes se quedan en casa](https://www.reasonwhy.es/actualidad/anuncio-ikea-coronavirus-yo-me-quedo-casa) - [Chipotle Together Hangouts on Zoom Are a Way to Cope With Social Distancing](https://www.adweek.com/digital/chipotle-together-hangouts-on-zoom-are-a-way-to-cope-with-social-distancing/) - [https://ipmark.com/feria-de-abril-puerto-indias/ Mailchimp launches digital home for SXSW short films](https://www.campaignlive.com/article/mailchimp-launches-digital-home-sxsw-short-) - [The Sweat Spot - Instagram](https://www.instagram.com/p/B-GcFXIpn7J/) - [Zara lanza su campaña de verano con fotografías desde casa](https://www.reasonwhy.es/actualidad/zara-campana-verano-desde-confinamiento) Pages 227–247 of the report [![Digital Trends 2020 cover: a burst of blue and violet optical fibres opening out from a point of light.](https://cdn.sanity.io/images/0w1142l8/production/24df530ad319870ec266472207ddbabccb864ba1-1858x1394.webp/digital-trends-2020-cover-a-burst-of-blue-and-violet-optical-fibres-opening-out.webp?w=1600&fit=max&auto=format&q=85)](https://www.zorraquino.com/en/trends/digital-trends-2020) Next report [Digital Trends 2020](https://www.zorraquino.com/en/trends/digital-trends-2020)