# Data Trends 2019 · Zorraquino
> Big data trends and solutions in marketing.
URL: https://www.zorraquino.com/en/trends/data-trends-2019

![Data Trends 2019 cover: the title, 'Big data trends and solutions in marketing', in black on a white background.](https://cdn.sanity.io/images/0w1142l8/production/8334d767c664daede141122267f053d178d8e6cf-2400x1799.webp/data-trends-2019-cover-the-title-big-data-trends-and-solutions-in-marketing-in.webp?w=1600&fit=max&auto=format&q=85)

# DataTrends 2019

Big data trends and solutions in marketing.

[Download the reportDownload](https://cdn.sanity.io/files/0w1142l8/production/116fd88f1668130b98fe2314eb8914aed2e1f126.pdf/zorraquino-data-trends-2019-es.pdf?dl=)

1. [Data Trends 2019Home](https://www.zorraquino.com/en/trends/data-trends-2019)
2. [Trend 01Recommend](https://www.zorraquino.com/en/trends/data-trends-2019/recommend)
3. [Trend 02Design products](https://www.zorraquino.com/en/trends/data-trends-2019/design-products)
4. [Trend 03Fine-tune campaigns](https://www.zorraquino.com/en/trends/data-trends-2019/fine-tune-campaigns)
5. [Trend 04Automate](https://www.zorraquino.com/en/trends/data-trends-2019/automate)
6. [Trend 05Improve logistics](https://www.zorraquino.com/en/trends/data-trends-2019/improve-logistics)
7. [Trend 06Cluster](https://www.zorraquino.com/en/trends/data-trends-2019/cluster)
8. [Trend 07Understand reality](https://www.zorraquino.com/en/trends/data-trends-2019/understand-reality)
9. [Trend 08More data sources](https://www.zorraquino.com/en/trends/data-trends-2019/more-data-sources)
10. [Trend 09More types of data](https://www.zorraquino.com/en/trends/data-trends-2019/more-data-types)
11. [Trend 10A-commerce arrives](https://www.zorraquino.com/en/trends/data-trends-2019/a-commerce-arrives)
12. [Trend 11Integration & Open Data](https://www.zorraquino.com/en/trends/data-trends-2019/integration-and-open-data)
13. [Trend 12New players](https://www.zorraquino.com/en/trends/data-trends-2019/new-players)
14. [Trend 13Visual Data & Storytelling](https://www.zorraquino.com/en/trends/data-trends-2019/visual-data-and-storytelling)

## Introduction

Technological advances in Artificial Intelligence and data analysis allow companies to make strategic decisions with greater precision. Understanding the customer’s profile, needs and demands is essential to increase the value of the products or services on offer and, therefore, the results. Committed to business optimisation, we have gathered the latest advances in big data solutions for marketing in this new report, Data Trends 2019.

## The 13 trends

[![Recommend: Suggesting what interests the customer most.](https://cdn.sanity.io/images/0w1142l8/production/c4e2d7e99f48e57a6b9e61bb6e00d39ccfec3bcc-1600x1199.webp/recommend-suggesting-what-interests-the-customer-most.webp?w=1600&fit=max&auto=format&q=85)01RecommendSuggesting what interests the customer most.Read trend](https://www.zorraquino.com/en/trends/data-trends-2019/recommend)[![Design products: Data to know what people want to buy.](https://cdn.sanity.io/images/0w1142l8/production/8d69b45810d7992744a00bcca84b5656acb243d9-1600x945.webp/design-products-data-to-know-what-people-want-to-buy.webp?w=1600&fit=max&auto=format&q=85)02Design productsData to know what people want to buy.Read trend](https://www.zorraquino.com/en/trends/data-trends-2019/design-products)[![Fine-tune campaigns: Using data to find out what sells and what doesn’t.](https://cdn.sanity.io/images/0w1142l8/production/747305d20a504e433a220d028431b6bdff0d2b1d-1442x1080.webp/fine-tune-campaigns-using-data-to-find-out-what-sells-and-what-doesn-t.webp?w=1600&fit=max&auto=format&q=85)03Fine-tune campaignsUsing data to find out what sells and what doesn’t.Read trend](https://www.zorraquino.com/en/trends/data-trends-2019/fine-tune-campaigns)[![Automate: Data to replace humans.](https://cdn.sanity.io/images/0w1142l8/production/d393694136d6afb71ddedd126785428870999a2d-1600x1199.webp/automate-data-to-replace-humans.webp?w=1600&fit=max&auto=format&q=85)04AutomateData to replace humans.Read trend](https://www.zorraquino.com/en/trends/data-trends-2019/automate)[![Improve logistics: Deliveries and collections, more efficient and profitable.](https://cdn.sanity.io/images/0w1142l8/production/83090eb80ccb7e6dba1d7e8a54234263e25d1ddb-1600x1200.webp/improve-logistics-deliveries-and-collections-more-efficient-and-profitable.webp?w=1600&fit=max&auto=format&q=85)05Improve logisticsDeliveries and collections, more efficient and profitable.Read trend](https://www.zorraquino.com/en/trends/data-trends-2019/improve-logistics)[![Cluster: Grouping audiences instead of selecting them.](https://cdn.sanity.io/images/0w1142l8/production/3ea55ca8890afb5f929df9f9d438136207171d35-1600x980.webp/cluster-grouping-audiences-instead-of-selecting-them.webp?w=1600&fit=max&auto=format&q=85)06ClusterGrouping audiences instead of selecting them.Read trend](https://www.zorraquino.com/en/trends/data-trends-2019/cluster)[![Understand reality: Customers, markets, the future…](https://cdn.sanity.io/images/0w1142l8/production/f738e9d7617f1427ef38abf48ca9466f47dd20f3-1600x1199.webp/understand-reality-customers-markets-the-future.webp?w=1600&fit=max&auto=format&q=85)07Understand realityCustomers, markets, the future…Read trend](https://www.zorraquino.com/en/trends/data-trends-2019/understand-reality)[![More data sources: Millions of connected objects.](https://cdn.sanity.io/images/0w1142l8/production/3da7169366e5b232a730eda24cf71b09046dc3aa-1159x868.webp/more-data-sources-millions-of-connected-objects.webp?w=1600&fit=max&auto=format&q=85)08More data sourcesMillions of connected objects.Read trend](https://www.zorraquino.com/en/trends/data-trends-2019/more-data-sources)[![More types of data: Image and voice join numbers and text.](https://cdn.sanity.io/images/0w1142l8/production/4fe8493e7a0f4c0c2227b5233cc13e217a5d5415-1600x1200.webp/more-types-of-data-image-and-voice-join-numbers-and-text.webp?w=1600&fit=max&auto=format&q=85)09More types of dataImage and voice join numbers and text.Read trend](https://www.zorraquino.com/en/trends/data-trends-2019/more-data-types)[![A-commerce arrives: Data makes shopping automatic.](https://cdn.sanity.io/images/0w1142l8/production/e54a95ffd8c400656167cf084d2047735e7349df-1600x1017.webp/a-commerce-arrives-data-makes-shopping-automatic.webp?w=1600&fit=max&auto=format&q=85)10A-commerce arrivesData makes shopping automatic.Read trend](https://www.zorraquino.com/en/trends/data-trends-2019/a-commerce-arrives)[![Integration & Open Data: The new challenge of data in open formats.](https://cdn.sanity.io/images/0w1142l8/production/00274bbb41d43b786fbd156331ca442bc5dd319f-890x667.webp/integration-open-data-the-new-challenge-of-data-in-open-formats.webp?w=1600&fit=max&auto=format&q=85)11Integration & Open DataThe new challenge of data in open formats.Read trend](https://www.zorraquino.com/en/trends/data-trends-2019/integration-and-open-data)[![New players: Analysts and creatives enter the data sector.](https://cdn.sanity.io/images/0w1142l8/production/07ac6ebbefd0fd39d04da6263faf78549f144974-1030x771.webp/new-players-analysts-and-creatives-enter-the-data-sector.webp?w=1600&fit=max&auto=format&q=85)12New playersAnalysts and creatives enter the data sector.Read trend](https://www.zorraquino.com/en/trends/data-trends-2019/new-players)[![Visual Data & Storytelling: Numbers no longer say so much.](https://cdn.sanity.io/images/0w1142l8/production/457b0f20855daf3082ed1da314537c3c06982cb7-1412x1058.webp/visual-data-storytelling-numbers-no-longer-say-so-much.webp?w=1600&fit=max&auto=format&q=85)13Visual Data & StorytellingNumbers no longer say so much.Read trend](https://www.zorraquino.com/en/trends/data-trends-2019/visual-data-and-storytelling)

## Other reports

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## Sessions

[![Consumer Trends 2027 x Fundación BBK](https://www.zorraquino.com/informes/ct2027/portada.webp)consumerConsumer Trends 2027 x Fundación BBK3 Nov · Bilbao](https://www.zorraquino.com/en/trends/sesion-2026-consumer-trends-2027-x-fundacion-bbk)[![Consumer Trends 2027](https://www.zorraquino.com/informes/ct2027/portada.webp)consumerConsumer Trends 20275 Nov · Madrid](https://www.zorraquino.com/en/trends/sesion-2026-consumer-trends-2027)[![Speaker in front of the slide «Problem vs. solution», next to a large Z](https://cdn.sanity.io/images/0w1142l8/production/70eaf087a17c02e803711c90370634fabd93749b-1334x2000.jpg/speaker-in-front-of-the-slide-problem-vs-solution-next-to-a-large-z.jpg?w=1600&fit=max&auto=format&q=85)productDiscovering product-market fitJune 2025](https://www.zorraquino.com/en/trends/sesion-2025-descubriendo-el-product-market-fit)[![Packed room facing a speaker with a screen in the background](https://cdn.sanity.io/images/0w1142l8/production/cc2d0af443996c7eec50f76758cc1dd45992dda6-2000x1327.jpg/packed-room-facing-a-speaker-with-a-screen-in-the-background.jpg?w=1600&fit=max&auto=format&q=85)AIAI CreativeJanuary 2026](https://www.zorraquino.com/en/trends/sesion-2026-ai-creative)[![Market and consumer trends for 2026](https://i.ytimg.com/vi/m2iO7j922sk/hqdefault.jpg)consumerMarket and consumer trends for 2026November 2025](https://www.zorraquino.com/en/trends/sesion-2025-tendencias-de-mercado-bry-consumo-para-2026)[![Designing for accessibility](https://i.ytimg.com/vi/DBqsWHxj9xo/hqdefault.jpg)accessibilityDesigning for accessibilityApril 2025](https://www.zorraquino.com/en/trends/sesion-2025-disenar-en-la-accesibilidad)[![Seated attendees applauding during a session](https://cdn.sanity.io/images/0w1142l8/production/64a0dd7f1e4047b0021cbba81d9bc851874304d8-2000x1334.jpg/seated-attendees-applauding-during-a-session.jpg?w=1600&fit=max&auto=format&q=85)UXDigital design trendsFebruary 2025](https://www.zorraquino.com/en/trends/sesion-2025-tendencias-de-diseno-digital)[![Attentive audience on tiered seating listening to a speaker with a microphone](https://cdn.sanity.io/images/0w1142l8/production/25746f1d2d25c9bbdf3201fe7c69e97c073aa91d-2000x1334.jpg/attentive-audience-on-tiered-seating-listening-to-a-speaker-with-a-microphone.jpg?w=1600&fit=max&auto=format&q=85)consumerMarket and consumer trends for 2025November 2024](https://www.zorraquino.com/en/trends/sesion-2024-tendencias-consumo-2025)[See all sessions](https://www.zorraquino.com/en/trends/sessions)