# Cluster · Data Trends 2019 · Zorraquino > Grouping audiences instead of selecting them. URL: https://www.zorraquino.com/en/trends/data-trends-2019/cluster ![Cluster: Grouping audiences instead of selecting them.](https://cdn.sanity.io/images/0w1142l8/production/3ea55ca8890afb5f929df9f9d438136207171d35-1600x980.webp/cluster-grouping-audiences-instead-of-selecting-them.webp?w=1600&fit=max&auto=format&q=85) Trend 06 # Cluster 1. [Data Trends 2019Home](https://www.zorraquino.com/en/trends/data-trends-2019) 2. [Trend 01Recommend](https://www.zorraquino.com/en/trends/data-trends-2019/recommend) 3. [Trend 02Design products](https://www.zorraquino.com/en/trends/data-trends-2019/design-products) 4. [Trend 03Fine-tune campaigns](https://www.zorraquino.com/en/trends/data-trends-2019/fine-tune-campaigns) 5. [Trend 04Automate](https://www.zorraquino.com/en/trends/data-trends-2019/automate) 6. [Trend 05Improve logistics](https://www.zorraquino.com/en/trends/data-trends-2019/improve-logistics) 7. [Trend 06Cluster](https://www.zorraquino.com/en/trends/data-trends-2019/cluster) 8. [Trend 07Understand reality](https://www.zorraquino.com/en/trends/data-trends-2019/understand-reality) 9. [Trend 08More data sources](https://www.zorraquino.com/en/trends/data-trends-2019/more-data-sources) 10. [Trend 09More types of data](https://www.zorraquino.com/en/trends/data-trends-2019/more-data-types) 11. [Trend 10A-commerce arrives](https://www.zorraquino.com/en/trends/data-trends-2019/a-commerce-arrives) 12. [Trend 11Integration & Open Data](https://www.zorraquino.com/en/trends/data-trends-2019/integration-and-open-data) 13. [Trend 12New players](https://www.zorraquino.com/en/trends/data-trends-2019/new-players) 14. [Trend 13Visual Data & Storytelling](https://www.zorraquino.com/en/trends/data-trends-2019/visual-data-and-storytelling) Cluster Grouping audiences instead of selecting them. ## Cases 01 / 01 ## More on the trend ### References - [What is Clustering, and Why Should Marketers Care?](https://www.dmnews.com/data/article/13034905/what-is-clustering-and-why-shouldmarketers-care) - [The 5 Clustering Algorithms Data Scientists Need to Know](https://towardsdatascience.com/the-5-clustering-algorithms-data-scientists-need-to-know-a36d136ef68) Pages 57–60 of the report [![Understand reality: Customers, markets, the future…](https://cdn.sanity.io/images/0w1142l8/production/f738e9d7617f1427ef38abf48ca9466f47dd20f3-1600x1199.webp/understand-reality-customers-markets-the-future.webp?w=1600&fit=max&auto=format&q=85)](https://www.zorraquino.com/en/trends/data-trends-2019/understand-reality) Next trend · 07 [Understand reality](https://www.zorraquino.com/en/trends/data-trends-2019/understand-reality)