# Design products · Data Trends 2019 · Zorraquino
> Data to know what people want to buy.
URL: https://www.zorraquino.com/en/trends/data-trends-2019/design-products

![Design products: Data to know what people want to buy.](https://cdn.sanity.io/images/0w1142l8/production/8d69b45810d7992744a00bcca84b5656acb243d9-1600x945.webp/design-products-data-to-know-what-people-want-to-buy.webp?w=1600&fit=max&auto=format&q=85)

Trend 02

# Design products

1. [Data Trends 2019Home](https://www.zorraquino.com/en/trends/data-trends-2019)
2. [Trend 01Recommend](https://www.zorraquino.com/en/trends/data-trends-2019/recommend)
3. [Trend 02Design products](https://www.zorraquino.com/en/trends/data-trends-2019/design-products)
4. [Trend 03Fine-tune campaigns](https://www.zorraquino.com/en/trends/data-trends-2019/fine-tune-campaigns)
5. [Trend 04Automate](https://www.zorraquino.com/en/trends/data-trends-2019/automate)
6. [Trend 05Improve logistics](https://www.zorraquino.com/en/trends/data-trends-2019/improve-logistics)
7. [Trend 06Cluster](https://www.zorraquino.com/en/trends/data-trends-2019/cluster)
8. [Trend 07Understand reality](https://www.zorraquino.com/en/trends/data-trends-2019/understand-reality)
9. [Trend 08More data sources](https://www.zorraquino.com/en/trends/data-trends-2019/more-data-sources)
10. [Trend 09More types of data](https://www.zorraquino.com/en/trends/data-trends-2019/more-data-types)
11. [Trend 10A-commerce arrives](https://www.zorraquino.com/en/trends/data-trends-2019/a-commerce-arrives)
12. [Trend 11Integration & Open Data](https://www.zorraquino.com/en/trends/data-trends-2019/integration-and-open-data)
13. [Trend 12New players](https://www.zorraquino.com/en/trends/data-trends-2019/new-players)
14. [Trend 13Visual Data & Storytelling](https://www.zorraquino.com/en/trends/data-trends-2019/visual-data-and-storytelling)

Design products

Data to know what people want to buy.

## In short

EMT Madrid will use Moovit’s data to improve its services.

A partnership dating back to 2013: EMT was the first transport corporation outside Israel to work with Moovit.

The agreement was presented on 15 November 2018.

In other fields, data also helps to design products suited to users’ real needs, as with Nike’s MMW Collection.

In the creative field, Netflix is another well-known case of using data to make products that connect with the audience (series).

## Cases

01 / 04

## More on the trend

### References

- [Initial Impressions of EVERY PIECE from Nike x MMW FW18](https://youtu.be/VoIbyGq-ZWI)
- [EMT firma un acuerdo con Moovit para mejorar su servicio](https://www.autofacil.es/movilidad/2018/10/24/emt-)
- [firma-acuerdo-moovit-mejorar/47023.html Streaming for Personalization Datasets at Netflix](https://www.infoq.com/presentations/netflix-personalization-datasets-streaming)
- [How Netflix Uses Big Data to Drive Success](https://www.predictiveanalyticsworld.com/patimes/how-netflix-uses-big-data-to-drivesuccess/9693/)

Pages 15–26 of the report

[![Fine-tune campaigns: Using data to find out what sells and what doesn’t.](https://cdn.sanity.io/images/0w1142l8/production/747305d20a504e433a220d028431b6bdff0d2b1d-1442x1080.webp/fine-tune-campaigns-using-data-to-find-out-what-sells-and-what-doesn-t.webp?w=1600&fit=max&auto=format&q=85)](https://www.zorraquino.com/en/trends/data-trends-2019/fine-tune-campaigns)

Next trend · 03

[Fine-tune campaigns](https://www.zorraquino.com/en/trends/data-trends-2019/fine-tune-campaigns)