# New players · Data Trends 2019 · Zorraquino > Analysts and creatives enter the data sector. URL: https://www.zorraquino.com/en/trends/data-trends-2019/new-players ![New players: Analysts and creatives enter the data sector.](https://cdn.sanity.io/images/0w1142l8/production/07ac6ebbefd0fd39d04da6263faf78549f144974-1030x771.webp/new-players-analysts-and-creatives-enter-the-data-sector.webp?w=1600&fit=max&auto=format&q=85) Trend 12 # New players 1. [Data Trends 2019Home](https://www.zorraquino.com/en/trends/data-trends-2019) 2. [Trend 01Recommend](https://www.zorraquino.com/en/trends/data-trends-2019/recommend) 3. [Trend 02Design products](https://www.zorraquino.com/en/trends/data-trends-2019/design-products) 4. [Trend 03Fine-tune campaigns](https://www.zorraquino.com/en/trends/data-trends-2019/fine-tune-campaigns) 5. [Trend 04Automate](https://www.zorraquino.com/en/trends/data-trends-2019/automate) 6. [Trend 05Improve logistics](https://www.zorraquino.com/en/trends/data-trends-2019/improve-logistics) 7. [Trend 06Cluster](https://www.zorraquino.com/en/trends/data-trends-2019/cluster) 8. [Trend 07Understand reality](https://www.zorraquino.com/en/trends/data-trends-2019/understand-reality) 9. [Trend 08More data sources](https://www.zorraquino.com/en/trends/data-trends-2019/more-data-sources) 10. [Trend 09More types of data](https://www.zorraquino.com/en/trends/data-trends-2019/more-data-types) 11. [Trend 10A-commerce arrives](https://www.zorraquino.com/en/trends/data-trends-2019/a-commerce-arrives) 12. [Trend 11Integration & Open Data](https://www.zorraquino.com/en/trends/data-trends-2019/integration-and-open-data) 13. [Trend 12New players](https://www.zorraquino.com/en/trends/data-trends-2019/new-players) 14. [Trend 13Visual Data & Storytelling](https://www.zorraquino.com/en/trends/data-trends-2019/visual-data-and-storytelling) New players Analysts and creatives enter the data sector. ## In short Other players emerge, who stand out for the skill with which they handle data. Companies traditionally devoted to analytics that see the world of data opening up new service possibilities for them. Banks are leaving their traditional fields and offering new services. From the other side, communication companies, traditionally creative, are also entering the data sector. They see data as an essential way to meet their clients’ commercial needs. ## Cases 01 / 04 ## More on the trend ### References - [Driving to the Mall and Googling ‘Luke Cage’: Banks Try to Keep Clients’ Attention with Data](https://www.wsj.com/articles/driving-to-the-mall-and-googling-luke-cage-banks-try-to-keep-clients-attention-with-data-1541586600) - [Omnicom Media Group and PHD launch VW-dedicated global data unit](https://www.campaignlive.co.uk/article/omnicom-media-group-phd-launch-vw-dedicatedglobal-data-unit/) - [1492780 PHD y Volkswagen lanzan Engine, una nueva unidad orientada al data driven marketing](https://www.reasonwhy.es/actualidad/sector/engine-phd-volkswagen-data) Pages 97–107 of the report [![Visual Data & Storytelling: Numbers no longer say so much.](https://cdn.sanity.io/images/0w1142l8/production/457b0f20855daf3082ed1da314537c3c06982cb7-1412x1058.webp/visual-data-storytelling-numbers-no-longer-say-so-much.webp?w=1600&fit=max&auto=format&q=85)](https://www.zorraquino.com/en/trends/data-trends-2019/visual-data-and-storytelling) Next trend · 13 [Visual Data & Storytelling](https://www.zorraquino.com/en/trends/data-trends-2019/visual-data-and-storytelling)