# Understand reality · Data Trends 2019 · Zorraquino > Customers, markets, the future… URL: https://www.zorraquino.com/en/trends/data-trends-2019/understand-reality ![Understand reality: Customers, markets, the future…](https://cdn.sanity.io/images/0w1142l8/production/f738e9d7617f1427ef38abf48ca9466f47dd20f3-1600x1199.webp/understand-reality-customers-markets-the-future.webp?w=1600&fit=max&auto=format&q=85) Trend 07 # Understand reality 1. [Data Trends 2019Home](https://www.zorraquino.com/en/trends/data-trends-2019) 2. [Trend 01Recommend](https://www.zorraquino.com/en/trends/data-trends-2019/recommend) 3. [Trend 02Design products](https://www.zorraquino.com/en/trends/data-trends-2019/design-products) 4. [Trend 03Fine-tune campaigns](https://www.zorraquino.com/en/trends/data-trends-2019/fine-tune-campaigns) 5. [Trend 04Automate](https://www.zorraquino.com/en/trends/data-trends-2019/automate) 6. [Trend 05Improve logistics](https://www.zorraquino.com/en/trends/data-trends-2019/improve-logistics) 7. [Trend 06Cluster](https://www.zorraquino.com/en/trends/data-trends-2019/cluster) 8. [Trend 07Understand reality](https://www.zorraquino.com/en/trends/data-trends-2019/understand-reality) 9. [Trend 08More data sources](https://www.zorraquino.com/en/trends/data-trends-2019/more-data-sources) 10. [Trend 09More types of data](https://www.zorraquino.com/en/trends/data-trends-2019/more-data-types) 11. [Trend 10A-commerce arrives](https://www.zorraquino.com/en/trends/data-trends-2019/a-commerce-arrives) 12. [Trend 11Integration & Open Data](https://www.zorraquino.com/en/trends/data-trends-2019/integration-and-open-data) 13. [Trend 12New players](https://www.zorraquino.com/en/trends/data-trends-2019/new-players) 14. [Trend 13Visual Data & Storytelling](https://www.zorraquino.com/en/trends/data-trends-2019/visual-data-and-storytelling) Understand reality Customers, markets, the future… ## In short The most obvious use of data. Related to the extra knowledge that comes from receiving a larger volume of information (data). As data grows, its uses and the opportunities for knowledge it provides multiply. If machines process data for us, we can know more. Computers that boost our ability to analyse. From conversations to searches… ## Cases 01 / 02 [![More data sources: Millions of connected objects.](https://cdn.sanity.io/images/0w1142l8/production/3da7169366e5b232a730eda24cf71b09046dc3aa-1159x868.webp/more-data-sources-millions-of-connected-objects.webp?w=1600&fit=max&auto=format&q=85)](https://www.zorraquino.com/en/trends/data-trends-2019/more-data-sources) Next trend · 08 [More data sources](https://www.zorraquino.com/en/trends/data-trends-2019/more-data-sources)