# Visual Data & Storytelling · Data Trends 2019 · Zorraquino
> Numbers no longer say so much.
URL: https://www.zorraquino.com/en/trends/data-trends-2019/visual-data-and-storytelling

![Visual Data & Storytelling: Numbers no longer say so much.](https://cdn.sanity.io/images/0w1142l8/production/457b0f20855daf3082ed1da314537c3c06982cb7-1412x1058.webp/visual-data-storytelling-numbers-no-longer-say-so-much.webp?w=1600&fit=max&auto=format&q=85)

Trend 13

# Visual Data & Storytelling

1. [Data Trends 2019Home](https://www.zorraquino.com/en/trends/data-trends-2019)
2. [Trend 01Recommend](https://www.zorraquino.com/en/trends/data-trends-2019/recommend)
3. [Trend 02Design products](https://www.zorraquino.com/en/trends/data-trends-2019/design-products)
4. [Trend 03Fine-tune campaigns](https://www.zorraquino.com/en/trends/data-trends-2019/fine-tune-campaigns)
5. [Trend 04Automate](https://www.zorraquino.com/en/trends/data-trends-2019/automate)
6. [Trend 05Improve logistics](https://www.zorraquino.com/en/trends/data-trends-2019/improve-logistics)
7. [Trend 06Cluster](https://www.zorraquino.com/en/trends/data-trends-2019/cluster)
8. [Trend 07Understand reality](https://www.zorraquino.com/en/trends/data-trends-2019/understand-reality)
9. [Trend 08More data sources](https://www.zorraquino.com/en/trends/data-trends-2019/more-data-sources)
10. [Trend 09More types of data](https://www.zorraquino.com/en/trends/data-trends-2019/more-data-types)
11. [Trend 10A-commerce arrives](https://www.zorraquino.com/en/trends/data-trends-2019/a-commerce-arrives)
12. [Trend 11Integration & Open Data](https://www.zorraquino.com/en/trends/data-trends-2019/integration-and-open-data)
13. [Trend 12New players](https://www.zorraquino.com/en/trends/data-trends-2019/new-players)
14. [Trend 13Visual Data & Storytelling](https://www.zorraquino.com/en/trends/data-trends-2019/visual-data-and-storytelling)

Visual Data & Storytelling

Numbers no longer say so much.

## In short

Numbers, on their own, say little.

Data visualisation is key to interpretation.

It adds meaning, focus and the ability to share and use data, and makes it more valuable.

Storytelling built into the visual narrative: choosing what to tell, setting the pace, establishing a line of argument.

The use of automation or templates is becoming widespread as a way to visualise data and make better use of it.

## Cases

01 / 05

## More on the trend

### References

- [Sabadell lanza el primer portal abierto para buscar todo sobre un territorio](https://cincodias.elpais.com/cincodias/2017/07/19/companias/1500494033%5F218718.html)
- [Microsoft Power BI](https://www.pcmag.com/article2/0,2817,2494375,00.asp)
- [Power BI - ¿Qué es Power BI?](https://www.makesoft)

Pages 108–118 of the report

[![UX Trends 2019 cover: a cloud of pink and purple ink spreading out against a black background.](https://cdn.sanity.io/images/0w1142l8/production/ab2c42042e2de51491cd356df102bc4b37327617-2266x1700.webp/ux-trends-2019-cover-a-cloud-of-pink-and-purple-ink-spreading-out-against-a.webp?w=1600&fit=max&auto=format&q=85)](https://www.zorraquino.com/en/trends/ux-trends-2019)

Next report

[UX Trends 2019](https://www.zorraquino.com/en/trends/ux-trends-2019)