# Tech & Marketing Trends 2018 · Zorraquino
> Zorraquino's 13 digital marketing trends for 2018, from mobile and chatbots to i-commerce and micro-moments, with more than 100 real cases.
URL: https://www.zorraquino.com/en/trends/digital-marketing-trends-2018

![Tech & Marketing Trends 2018 cover: a bundle of optical fibres glowing pink and purple among blurred lights.](https://cdn.sanity.io/images/0w1142l8/production/990a8a9d89dc718ea6f96347a1da08bfb8dd47e5-3200x2400.jpg/tech-marketing-trends-2018-cover-a-bundle-of-optical-fibres-glowing-pink-and.jpg?w=1600&fit=max&auto=format&q=85)

# Tech& Marketing Trends 2018

Digital marketing trends for 2018.

[Download the reportDownload](https://www.zorraquino.com/en/trends/digital-marketing-trends-2018/download)

1. [Tech & Marketing Trends 2018Home](https://www.zorraquino.com/en/trends/digital-marketing-trends-2018)
2. [Trend 01Mobile +](https://www.zorraquino.com/en/trends/digital-marketing-trends-2018/mobile-plus)
3. [Trend 02Integrated communication](https://www.zorraquino.com/en/trends/digital-marketing-trends-2018/integrated-communication)
4. [Trend 03The new chatbots](https://www.zorraquino.com/en/trends/digital-marketing-trends-2018/the-new-chatbots)
5. [Trend 04Objectification](https://www.zorraquino.com/en/trends/digital-marketing-trends-2018/thingification)
6. [Trend 05Automated content](https://www.zorraquino.com/en/trends/digital-marketing-trends-2018/automated-content)
7. [Trend 06Self-service marketing](https://www.zorraquino.com/en/trends/digital-marketing-trends-2018/self-service-marketing)
8. [Trend 07Live video](https://www.zorraquino.com/en/trends/digital-marketing-trends-2018/live-video)
9. [Trend 08Semantic search](https://www.zorraquino.com/en/trends/digital-marketing-trends-2018/semantic-search)
10. [Trend 09The brand as a medium](https://www.zorraquino.com/en/trends/digital-marketing-trends-2018/the-brand-as-a-medium)
11. [Trend 10I-commerce](https://www.zorraquino.com/en/trends/digital-marketing-trends-2018/i-commerce)
12. [Trend 11Image recognition](https://www.zorraquino.com/en/trends/digital-marketing-trends-2018/image-recognition)
13. [Trend 12Micro-moments](https://www.zorraquino.com/en/trends/digital-marketing-trends-2018/micro-moments)
14. [Trend 13Customer experience and data](https://www.zorraquino.com/en/trends/digital-marketing-trends-2018/customer-experience-and-data)

## Introduction

For those who don't know us, Zorraquino is a design and digital strategy consultancy specialising in branding, user experience and the development of end-to-end solutions for digital business. 2018 is an interesting year for us, full of projects and new challenges. And partly for this reason, in this report we present the 12 most relevant technology and digital marketing trends of the moment, plus an extra concept that we consider the basis of everything to come: customer experience and data.

## The 13 trends

[![Mobile +: hands tap the screen of an iPhone full of apps.](https://cdn.sanity.io/images/0w1142l8/production/7d2f79b92344afb15dadd445ecf312de04185ffd-3600x2418.jpg/mobile-hands-tap-the-screen-of-an-iphone-full-of-apps.jpg?w=1600&fit=max&auto=format&q=85)01Mobile +Mobile use seems to have no ceilingRead trend](https://www.zorraquino.com/en/trends/digital-marketing-trends-2018/mobile-plus)[![Integrated communication: the front of a Value City Furniture shop with a “Now open!” sign.](https://cdn.sanity.io/images/0w1142l8/production/f85a69f1ac00e5089243194b0416823e5c8d1cc2-3840x2880.jpg/integrated-communication-the-front-of-a-value-city-furniture-shop-with-a-now.jpg?w=1600&fit=max&auto=format&q=85)02Integrated communicationFrom confrontation to integration: the digital and the real blendRead trend](https://www.zorraquino.com/en/trends/digital-marketing-trends-2018/integrated-communication)[![Los nuevos chatbots: a woman presents a phone on stage with the hashtag #MWCA17 behind her.](https://cdn.sanity.io/images/0w1142l8/production/2ecdd69cdc77a42f24372ff0367aa107a243d7d1-4098x2733.jpg/los-nuevos-chatbots-a-woman-presents-a-phone-on-stage-with-the-hashtag-mwca17.jpg?w=1600&fit=max&auto=format&q=85)03The new chatbotsA new generation arrives that actually worksRead trend](https://www.zorraquino.com/en/trends/digital-marketing-trends-2018/the-new-chatbots)[![Objectification: a chart of the global share of Internet of Things projects by segment.](https://cdn.sanity.io/images/0w1142l8/production/f2e39bf25b7e4972653cfa46863b7819d8c730b9-1569x957.webp/objectification-a-chart-of-the-global-share-of-internet-of-things-projects-by.webp?w=1600&fit=max&auto=format&q=85)04ObjectificationWhen things talk and do marketingRead trend](https://www.zorraquino.com/en/trends/digital-marketing-trends-2018/thingification)[![Automated content: a phone with the Avochato logo on a green background.](https://cdn.sanity.io/images/0w1142l8/production/491ae593dfe65a65672483f783e50c6a56e66580-1600x1000.webp/automated-content-a-phone-with-the-avochato-logo-on-a-green-background.webp?w=1600&fit=max&auto=format&q=85)05Automated contentAdverts and campaigns that create themselvesRead trend](https://www.zorraquino.com/en/trends/digital-marketing-trends-2018/automated-content)[![Self-service marketing: an open laptop showing a photo website on a desk with coloured pencils.](https://cdn.sanity.io/images/0w1142l8/production/92bd7ab2a841e0fecaf8c9aa154ef7f49a4049e5-3200x2134.jpg/self-service-marketing-an-open-laptop-showing-a-photo-website-on-a-desk-with.jpg?w=1600&fit=max&auto=format&q=85)06Self-service marketingMarketing you put together yourselfRead trend](https://www.zorraquino.com/en/trends/digital-marketing-trends-2018/self-service-marketing)[![Live video: a bar chart of when the general population and millennials watch video.](https://cdn.sanity.io/images/0w1142l8/production/74ca1d5a6e43c94e3d61207c8040e027a0c6b908-722x706.webp/live-video-a-bar-chart-of-when-the-general-population-and-millennials-watch.webp?w=1600&fit=max&auto=format&q=85)07Live videoWhen we all become TV channelsRead trend](https://www.zorraquino.com/en/trends/digital-marketing-trends-2018/live-video)[![Semantic search: a tablet open on Google and a phone showing Facebook beside a coffee.](https://cdn.sanity.io/images/0w1142l8/production/9b2820b21eeca3dd7f36d2c35c90f08cd73b4879-3200x2132.jpg/semantic-search-a-tablet-open-on-google-and-a-phone-showing-facebook-beside-a.jpg?w=1600&fit=max&auto=format&q=85)08Semantic searchThe semantic web becomes widespread without our noticingRead trend](https://www.zorraquino.com/en/trends/digital-marketing-trends-2018/semantic-search)[![La marca como medio: a man in a tuxedo speaks to camera at night in a wet car park.](https://cdn.sanity.io/images/0w1142l8/production/98e71493bd54ac333bb790e29262ff5a792733c1-3960x1980.jpg/la-marca-como-medio-a-man-in-a-tuxedo-speaks-to-camera-at-night-in-a-wet-car.jpg?w=1600&fit=max&auto=format&q=85)09The brand as a mediumContent created by brandsRead trend](https://www.zorraquino.com/en/trends/digital-marketing-trends-2018/the-brand-as-a-medium)[![I-commerce: an eMarketer article on social commerce.](https://cdn.sanity.io/images/0w1142l8/production/b4f27bc22c9ea3c9b8ae3ba9c3be97c38ca7376c-1536x1097.webp/i-commerce-an-emarketer-article-on-social-commerce.webp?w=1600&fit=max&auto=format&q=85)10I-commerceSocial media sells tooRead trend](https://www.zorraquino.com/en/trends/digital-marketing-trends-2018/i-commerce)[![Image recognition: a smiling woman photographs a garment with her phone in a clothes shop.](https://cdn.sanity.io/images/0w1142l8/production/3b178336843f36d1538c2e50f2d54617eca710e3-3200x2132.jpg/image-recognition-a-smiling-woman-photographs-a-garment-with-her-phone-in-a.jpg?w=1600&fit=max&auto=format&q=85)11Image recognitionThe internet knows who you are just by looking at youRead trend](https://www.zorraquino.com/en/trends/digital-marketing-trends-2018/image-recognition)[![Micro-moments: four coloured cards with data on Google’s micro-moments.](https://cdn.sanity.io/images/0w1142l8/production/e0dd00777c31ba03df37112706e71b9dab63e5f7-1600x1220.webp/micro-moments-four-coloured-cards-with-data-on-google-s-micro-moments.webp?w=1600&fit=max&auto=format&q=85)12Micro-momentsIn the right place, at the right timeRead trend](https://www.zorraquino.com/en/trends/digital-marketing-trends-2018/micro-moments)[![Customer experience and data: a pyramid with the levels of personalisation.](https://cdn.sanity.io/images/0w1142l8/production/c0155b8751467554ce0a5abad22d80e5c7fd2b0e-1600x1558.webp/customer-experience-and-data-a-pyramid-with-the-levels-of-personalisation.webp?w=1600&fit=max&auto=format&q=85)13Customer experience and dataData and experiences that transform strategiesRead trend](https://www.zorraquino.com/en/trends/digital-marketing-trends-2018/customer-experience-and-data)

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