# Self-service marketing · Tech & Marketing Trends 2018 > Marketing you put together yourself. Marketing is becoming even more democratic. URL: https://www.zorraquino.com/en/trends/digital-marketing-trends-2018/self-service-marketing ![Self-service marketing: an open laptop showing a photo website on a desk with coloured pencils.](https://cdn.sanity.io/images/0w1142l8/production/92bd7ab2a841e0fecaf8c9aa154ef7f49a4049e5-3200x2134.jpg/self-service-marketing-an-open-laptop-showing-a-photo-website-on-a-desk-with.jpg?w=1600&fit=max&auto=format&q=85) Trend 06 # Self-service marketing 1. [Tech & Marketing Trends 2018Home](https://www.zorraquino.com/en/trends/digital-marketing-trends-2018) 2. [Trend 01Mobile +](https://www.zorraquino.com/en/trends/digital-marketing-trends-2018/mobile-plus) 3. [Trend 02Integrated communication](https://www.zorraquino.com/en/trends/digital-marketing-trends-2018/integrated-communication) 4. [Trend 03The new chatbots](https://www.zorraquino.com/en/trends/digital-marketing-trends-2018/the-new-chatbots) 5. [Trend 04Objectification](https://www.zorraquino.com/en/trends/digital-marketing-trends-2018/thingification) 6. [Trend 05Automated content](https://www.zorraquino.com/en/trends/digital-marketing-trends-2018/automated-content) 7. [Trend 06Self-service marketing](https://www.zorraquino.com/en/trends/digital-marketing-trends-2018/self-service-marketing) 8. [Trend 07Live video](https://www.zorraquino.com/en/trends/digital-marketing-trends-2018/live-video) 9. [Trend 08Semantic search](https://www.zorraquino.com/en/trends/digital-marketing-trends-2018/semantic-search) 10. [Trend 09The brand as a medium](https://www.zorraquino.com/en/trends/digital-marketing-trends-2018/the-brand-as-a-medium) 11. [Trend 10I-commerce](https://www.zorraquino.com/en/trends/digital-marketing-trends-2018/i-commerce) 12. [Trend 11Image recognition](https://www.zorraquino.com/en/trends/digital-marketing-trends-2018/image-recognition) 13. [Trend 12Micro-moments](https://www.zorraquino.com/en/trends/digital-marketing-trends-2018/micro-moments) 14. [Trend 13Customer experience and data](https://www.zorraquino.com/en/trends/digital-marketing-trends-2018/customer-experience-and-data) Self-service marketing Marketing you put together yourself ## Your way Marketing is becoming even more democratic. Above all, thanks to the appearance of various kinds of templates that reduce putting together a campaign to simply choosing between options. This is what is starting to be called self-service marketing. An alternative that puts creating a website, launching an emailing campaign, making a chart or designing an Instagram advert within almost anyone's reach. Self-service marketing makes clients more capable, makes marketing budgets cheaper, changes the value agencies bring and, above all, is here to stay. ## Cases 01 / 05 Zorraquino spotlights 1. 01 Self-service communication is moving towards the democratisation of the marketing function: it gives everyone the possibility of producing high-level communication. 2. 02 It will therefore probably mean a rise in the average standard of adverts, graphics, videos... 3. 03 A kind of tool very directly linked to marketing automation but aimed rather at making specific tasks easier, with the help of templates. ## More on the trend ### References - [Top Data Visualization Trends in 2017](https://about.infogr.am/blog/data-visualization-trends-2017/) - [The Top Trends in Data Visualization for 2018](https://carto.com/blog/top-trends-data-visualization-2018/) - [Top 10 Big Data Trends 2017](https://www.tableau.com/resource/top-10-big-data-trends-2017) - [La Digitalización Marcará el Futuro de Nuestros Trabajos](http://www.puromarketing.com/30/28359/digitalizacion-marcara-futuro-nuestros-trabajos.html) Pages 79–91 of the report [![Live video: a bar chart of when the general population and millennials watch video.](https://cdn.sanity.io/images/0w1142l8/production/74ca1d5a6e43c94e3d61207c8040e027a0c6b908-722x706.webp/live-video-a-bar-chart-of-when-the-general-population-and-millennials-watch.webp?w=1600&fit=max&auto=format&q=85)](https://www.zorraquino.com/en/trends/digital-marketing-trends-2018/live-video) Next trend · 07 [Live video](https://www.zorraquino.com/en/trends/digital-marketing-trends-2018/live-video)