# Digital Trends 2020 · Zorraquino
> Technology trends in digital experiences for 2020.
URL: https://www.zorraquino.com/en/trends/digital-trends-2020

![Digital Trends 2020 cover: a burst of blue and violet optical fibres opening out from a point of light.](https://cdn.sanity.io/images/0w1142l8/production/24df530ad319870ec266472207ddbabccb864ba1-1858x1394.webp/digital-trends-2020-cover-a-burst-of-blue-and-violet-optical-fibres-opening-out.webp?w=1600&fit=max&auto=format&q=85)

# DigitalTrends 2020

Technology trends in digital experiences for 2020.

[Download the reportDownload](https://cdn.sanity.io/files/0w1142l8/production/262e79e6dbb2f5a89f90e9f005867c523831c119.pdf/zorraquino-digital-trends-2020-es.pdf?dl=)

1. [Digital Trends 2020Home](https://www.zorraquino.com/en/trends/digital-trends-2020)
2. [Trend 01Limitless gamification](https://www.zorraquino.com/en/trends/digital-trends-2020/limitless-gamification)
3. [Trend 02Transhumanism](https://www.zorraquino.com/en/trends/digital-trends-2020/transhumanism)
4. [Trend 03AR & VR Shopping](https://www.zorraquino.com/en/trends/digital-trends-2020/ar-vr-shopping)
5. [Trend 04The 5G challenge](https://www.zorraquino.com/en/trends/digital-trends-2020/5g-challenge)
6. [Trend 05Autonomous things](https://www.zorraquino.com/en/trends/digital-trends-2020/autonomous-things)
7. [Trend 06Audio power](https://www.zorraquino.com/en/trends/digital-trends-2020/audio-power)
8. [Trend 07No code](https://www.zorraquino.com/en/trends/digital-trends-2020/no-code)
9. [Trend 08Affective computing](https://www.zorraquino.com/en/trends/digital-trends-2020/affective-computing)
10. [Trend 09Sensation design](https://www.zorraquino.com/en/trends/digital-trends-2020/sensation-design)
11. [Trend 10Tech for marketing](https://www.zorraquino.com/en/trends/digital-trends-2020/tech-for-marketing)

## Introduction

Completing the roll-out of digital transformation in companies is essential to move business development forward. Technology is the means to improve business competitiveness, and we must use it to optimise the marketing strategies that help us build loyalty among new consumers. With the aim of improving the experience and our relationships with our clients, we present a new report on digital trends for 2020, with success stories from international companies that use new technology tools to keep growing.

## The ten trends

[![Limitless gamification: Game mechanics spread across commercial settings.](https://cdn.sanity.io/images/0w1142l8/production/5166aadd5f642b73e70d630a5e3f9a0a1bfad7bb-1920x1440.webp/limitless-gamification-game-mechanics-spread-across-commercial-settings.webp?w=1600&fit=max&auto=format&q=85)01Limitless gamificationGame mechanics spread across commercial settings.Read trend](https://www.zorraquino.com/en/trends/digital-trends-2020/limitless-gamification)[![Transhumanism: Technological development enhances human capabilities.](https://cdn.sanity.io/images/0w1142l8/production/964ba9c279fc0d73ada6292629625a771d5fc4ee-1920x1152.webp/transhumanism-technological-development-enhances-human-capabilities.webp?w=1600&fit=max&auto=format&q=85)02TranshumanismTechnological development enhances human capabilities.Read trend](https://www.zorraquino.com/en/trends/digital-trends-2020/transhumanism)[![AR & VR Shopping: Augmented and virtual reality support decision-making.](https://cdn.sanity.io/images/0w1142l8/production/84a8b6716f2bdd160de183516be75d10dd5334ff-1600x1024.webp/ar-vr-shopping-augmented-and-virtual-reality-support-decision-making.webp?w=1600&fit=max&auto=format&q=85)03AR & VR ShoppingAugmented and virtual reality support decision-making.Read trend](https://www.zorraquino.com/en/trends/digital-trends-2020/ar-vr-shopping)[![The 5G challenge: Beyond connectivity in the age of hyperconnection.](https://cdn.sanity.io/images/0w1142l8/production/c1ca5c189c8eb59e0aba80436873212c24cd9ff0-1600x1048.webp/the-5g-challenge-beyond-connectivity-in-the-age-of-hyperconnection.webp?w=1600&fit=max&auto=format&q=85)04The 5G challengeBeyond connectivity in the age of hyperconnection.Read trend](https://www.zorraquino.com/en/trends/digital-trends-2020/5g-challenge)[![Autonomous things: Autonomous entities and advanced behaviour without human direction.](https://cdn.sanity.io/images/0w1142l8/production/7e1d7d9bce41e56cad4889f70939f41a32011827-1920x1539.webp/autonomous-things-autonomous-entities-and-advanced-behaviour-without-human.webp?w=1600&fit=max&auto=format&q=85)05Autonomous thingsAutonomous entities and advanced behaviour without human direction.Read trend](https://www.zorraquino.com/en/trends/digital-trends-2020/autonomous-things)[![Audio power: Technology stimulates natural means of human interaction.](https://cdn.sanity.io/images/0w1142l8/production/e7b7dba1ab7e4f7e4ee448612addbd27df03eb25-1920x1280.webp/audio-power-technology-stimulates-natural-means-of-human-interaction.webp?w=1600&fit=max&auto=format&q=85)06Audio powerTechnology stimulates natural means of human interaction.Read trend](https://www.zorraquino.com/en/trends/digital-trends-2020/audio-power)[![No code: Creating professional software without having to code.](https://cdn.sanity.io/images/0w1142l8/production/ad37f5f06562ca4c4cd3d152543a185fe646aacf-1900x1268.webp/no-code-creating-professional-software-without-having-to-code.webp?w=1600&fit=max&auto=format&q=85)07No codeCreating professional software without having to code.Read trend](https://www.zorraquino.com/en/trends/digital-trends-2020/no-code)[![Affective computing: Increasingly human technology builds relationships of trust.](https://cdn.sanity.io/images/0w1142l8/production/501bb629f69db6bd5df99cbe48c53114f16d5c1d-1200x800.webp/affective-computing-increasingly-human-technology-builds-relationships-of-trust.webp?w=1600&fit=max&auto=format&q=85)08Affective computingIncreasingly human technology builds relationships of trust.Read trend](https://www.zorraquino.com/en/trends/digital-trends-2020/affective-computing)[![Sensation design: Total control for users as an extension of their finger and mind.](https://cdn.sanity.io/images/0w1142l8/production/7680255faba25fefca0301d7c8e89b2e9d30347e-1920x1280.webp/sensation-design-total-control-for-users-as-an-extension-of-their-finger-and.webp?w=1600&fit=max&auto=format&q=85)09Sensation designTotal control for users as an extension of their finger and mind.Read trend](https://www.zorraquino.com/en/trends/digital-trends-2020/sensation-design)[![Tech for marketing: How to use technology to redefine and optimise marketing.](https://cdn.sanity.io/images/0w1142l8/production/892f399b0bcffba372a0c52729691bdaa9c14e3a-1920x1280.webp/tech-for-marketing-how-to-use-technology-to-redefine-and-optimise-marketing.webp?w=1600&fit=max&auto=format&q=85)10Tech for marketingHow to use technology to redefine and optimise marketing.Read trend](https://www.zorraquino.com/en/trends/digital-trends-2020/tech-for-marketing)

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