# AR & VR Shopping · Digital Trends 2020 · Zorraquino > Augmented and virtual reality support decision-making. URL: https://www.zorraquino.com/en/trends/digital-trends-2020/ar-vr-shopping ![AR & VR Shopping: Augmented and virtual reality support decision-making.](https://cdn.sanity.io/images/0w1142l8/production/84a8b6716f2bdd160de183516be75d10dd5334ff-1600x1024.webp/ar-vr-shopping-augmented-and-virtual-reality-support-decision-making.webp?w=1600&fit=max&auto=format&q=85) Trend 03 # AR & VR Shopping 1. [Digital Trends 2020Home](https://www.zorraquino.com/en/trends/digital-trends-2020) 2. [Trend 01Limitless gamification](https://www.zorraquino.com/en/trends/digital-trends-2020/limitless-gamification) 3. [Trend 02Transhumanism](https://www.zorraquino.com/en/trends/digital-trends-2020/transhumanism) 4. [Trend 03AR & VR Shopping](https://www.zorraquino.com/en/trends/digital-trends-2020/ar-vr-shopping) 5. [Trend 04The 5G challenge](https://www.zorraquino.com/en/trends/digital-trends-2020/5g-challenge) 6. [Trend 05Autonomous things](https://www.zorraquino.com/en/trends/digital-trends-2020/autonomous-things) 7. [Trend 06Audio power](https://www.zorraquino.com/en/trends/digital-trends-2020/audio-power) 8. [Trend 07No code](https://www.zorraquino.com/en/trends/digital-trends-2020/no-code) 9. [Trend 08Affective computing](https://www.zorraquino.com/en/trends/digital-trends-2020/affective-computing) 10. [Trend 09Sensation design](https://www.zorraquino.com/en/trends/digital-trends-2020/sensation-design) 11. [Trend 10Tech for marketing](https://www.zorraquino.com/en/trends/digital-trends-2020/tech-for-marketing) AR & VR Shopping Augmented and virtual reality support decision-making. ## At a glance Augmented, virtual and mixed reality can seem like magic that stirs consumers’ emotions. Thanks to games such as “Pokémon Go”, these interactive experiences became more tangible for early users. With the arrival of 5G technology, their use will foreseeably become widespread in many sectors, including retail, as a boost to decision-making when choosing between one product and another. This year, 100 million consumers will shop using augmented reality online and in shops, according to Gartner’s latest study. The technology consultancy also says that the technologies behind these solutions have advanced by between 15% and 30% over recent months. The predictions are certainly high. For now, though, what is clear is that the impact of AR and VR on retail could be transformative… ## Cases 01 / 05 Zorraquino spotlights 1. 01 The potential of augmented reality (AR), which adds virtual elements to a real physical environment, makes it a novel tool for discovering new uses, forms and consumer habits. In marketing, its main aim is to awaken consumer desire in order to turn it into a sale. 2. 02 Customisable apps enhance our sense of sight with all kinds of relevant information, tips and suggestions for improvement. 3. 03 In this sense, augmented reality is making headway as a new way of shopping and not just of presenting products or branding, bringing new features and uses for the user. ## More on the trend ### References - [Gartner Says 100 Million Consumers Will Shop in Augmented Reality Online and In-Store by 2020](https://www.gartner.com/en/newsroom/press-releases/2019-04-01-gartner-says-100-million-consumers-will-shop-in-augme) - [Instagram Adds New Spark AR-Powered Experience to Checkout](https://www.adweek.com/digital/instagram-adds-new-spark-ar-powered-experience-to-checkout/) - [Nike’s new app uses AR to measure your feet to sell you sneakers that fit](https://www.theverge.com/2019/5/9/18538101/nike-fit-new-app-ar-measure-feet-shoe-size-online-order-augmented-reality) - [ASOS launches 'Virtual Catwalk' augmented reality experience within shopping app](https://www.standard.co.uk/fashion/asos-augmented-reality-virtual-catwalk-app-a4169046.html) - [Natuzzi launches its first augmented store](https://www.natuzzi.com/news/natuzzi-launches-its-first-augmented-store-907.html) - [Dent Reality: Indoor Maps and Augmented Reality](https://www.dentreality.com/) - [Put music in your world with Spotify on Magic Leap One](https://www.magicleap.com/news/partner-stories/put-music-in-your-world-with-spotify-on-magic-leap-one) Pages 56–76 of the report [![The 5G challenge: Beyond connectivity in the age of hyperconnection.](https://cdn.sanity.io/images/0w1142l8/production/c1ca5c189c8eb59e0aba80436873212c24cd9ff0-1600x1048.webp/the-5g-challenge-beyond-connectivity-in-the-age-of-hyperconnection.webp?w=1600&fit=max&auto=format&q=85)](https://www.zorraquino.com/en/trends/digital-trends-2020/5g-challenge) Next trend · 04 [The 5G challenge](https://www.zorraquino.com/en/trends/digital-trends-2020/5g-challenge)