# Audio power · Digital Trends 2020 · Zorraquino > Technology stimulates natural means of human interaction. URL: https://www.zorraquino.com/en/trends/digital-trends-2020/audio-power ![Audio power: Technology stimulates natural means of human interaction.](https://cdn.sanity.io/images/0w1142l8/production/e7b7dba1ab7e4f7e4ee448612addbd27df03eb25-1920x1280.webp/audio-power-technology-stimulates-natural-means-of-human-interaction.webp?w=1600&fit=max&auto=format&q=85) Trend 06 # Audio power 1. [Digital Trends 2020Home](https://www.zorraquino.com/en/trends/digital-trends-2020) 2. [Trend 01Limitless gamification](https://www.zorraquino.com/en/trends/digital-trends-2020/limitless-gamification) 3. [Trend 02Transhumanism](https://www.zorraquino.com/en/trends/digital-trends-2020/transhumanism) 4. [Trend 03AR & VR Shopping](https://www.zorraquino.com/en/trends/digital-trends-2020/ar-vr-shopping) 5. [Trend 04The 5G challenge](https://www.zorraquino.com/en/trends/digital-trends-2020/5g-challenge) 6. [Trend 05Autonomous things](https://www.zorraquino.com/en/trends/digital-trends-2020/autonomous-things) 7. [Trend 06Audio power](https://www.zorraquino.com/en/trends/digital-trends-2020/audio-power) 8. [Trend 07No code](https://www.zorraquino.com/en/trends/digital-trends-2020/no-code) 9. [Trend 08Affective computing](https://www.zorraquino.com/en/trends/digital-trends-2020/affective-computing) 10. [Trend 09Sensation design](https://www.zorraquino.com/en/trends/digital-trends-2020/sensation-design) 11. [Trend 10Tech for marketing](https://www.zorraquino.com/en/trends/digital-trends-2020/tech-for-marketing) Audio power Technology stimulates natural means of human interaction. ## At a glance Although human-machine interaction is becoming ever more natural, many interfaces are still not optimised or suitable for everyday use. However, smart voice assistants, though still emerging, are helping to bring communication to the way people most commonly relate to each other: conversation. Apps are now starting to be given a voice or even a face to simulate a conversation. At the same time, they flatter us with the feeling that they are there to help, while we witness the democratisation of podcasts. In this sense, voice recognition and the user profile ensure a particularly personal user experience… Although smart assistants have so far been used mainly on mobile devices, they will also find their way into many input devices in the future. ## Cases 01 / 05 Zorraquino spotlights 1. 01 Listening and speaking have become the champions of the humanisation of technology. 2. 02 The voice, the human means of communication par excellence, has won millions of followers in recent years and is becoming one of the main means of interaction between machines and people. 3. 03 The democratisation and personalisation of podcasts offers us more affordable and available audio formats, as well as increasingly practical voice assistants that add new features at breakneck speed. ## More on the trend ### References - [Lily: The 1st smart speaker that teaches Chinese](https://www.indiegogo.com/projects/lily-the-1st-smart-speaker-that-teaches-chinese#/) - [Starbucks and Alibaba Launch Voice Ordering and Delivery](https://stories.starbucks.com/press/2019/starbucks-and-alibaba-launch-voice-ordering-and-delivery/) - [Amazon pushes Alexa privacy with new delete options](https://www.theverge.com/2019/9/25/20883745/amazon-alexa-privacy-hub-security-voice-recordings-echo-devices) - [Creative agency Virtue introduces genderless voice Q to challenge biases in technology](https://techcrunch.com/2019/03/12/creative-agency-virtue-introduces-genderless-voice-q-to-challenge-biases-in-technology/) - [Instant podcasts of every article](https://playpost.app/) - [Luminary launches its subscription-based podcast network on Alexa devices](https://techcrunch.com/2019/12/17/luminary-launches-its-subscription-based-podcast-network-on-alexa-devices/) - [In the AI era, your voice could give away your face](https://www.fastcompany.com/90357561/this-ai-guesses-human-faces-based-only-on-their-voices) Pages 137–160 of the report [![No code: Creating professional software without having to code.](https://cdn.sanity.io/images/0w1142l8/production/ad37f5f06562ca4c4cd3d152543a185fe646aacf-1900x1268.webp/no-code-creating-professional-software-without-having-to-code.webp?w=1600&fit=max&auto=format&q=85)](https://www.zorraquino.com/en/trends/digital-trends-2020/no-code) Next trend · 07 [No code](https://www.zorraquino.com/en/trends/digital-trends-2020/no-code)