# Limitless gamification · Digital Trends 2020 · Zorraquino
> Game mechanics spread across commercial settings.
URL: https://www.zorraquino.com/en/trends/digital-trends-2020/limitless-gamification

![Limitless gamification: Game mechanics spread across commercial settings.](https://cdn.sanity.io/images/0w1142l8/production/5166aadd5f642b73e70d630a5e3f9a0a1bfad7bb-1920x1440.webp/limitless-gamification-game-mechanics-spread-across-commercial-settings.webp?w=1600&fit=max&auto=format&q=85)

Trend 01

# Limitless gamification

1. [Digital Trends 2020Home](https://www.zorraquino.com/en/trends/digital-trends-2020)
2. [Trend 01Limitless gamification](https://www.zorraquino.com/en/trends/digital-trends-2020/limitless-gamification)
3. [Trend 02Transhumanism](https://www.zorraquino.com/en/trends/digital-trends-2020/transhumanism)
4. [Trend 03AR & VR Shopping](https://www.zorraquino.com/en/trends/digital-trends-2020/ar-vr-shopping)
5. [Trend 04The 5G challenge](https://www.zorraquino.com/en/trends/digital-trends-2020/5g-challenge)
6. [Trend 05Autonomous things](https://www.zorraquino.com/en/trends/digital-trends-2020/autonomous-things)
7. [Trend 06Audio power](https://www.zorraquino.com/en/trends/digital-trends-2020/audio-power)
8. [Trend 07No code](https://www.zorraquino.com/en/trends/digital-trends-2020/no-code)
9. [Trend 08Affective computing](https://www.zorraquino.com/en/trends/digital-trends-2020/affective-computing)
10. [Trend 09Sensation design](https://www.zorraquino.com/en/trends/digital-trends-2020/sensation-design)
11. [Trend 10Tech for marketing](https://www.zorraquino.com/en/trends/digital-trends-2020/tech-for-marketing)

Limitless gamification

Game mechanics spread across commercial settings.

## At a glance

Thinking in terms of games and game mechanics to engage users and solve problems is an increasingly widespread acquisition and retention technique used in marketing strategies for digital businesses. It draws on the competitive spirit, an innate human trait, to make certain tasks more enjoyable and easier to carry out, and so build user loyalty. Gamification is starting to become a strategic management tool rather than a set of game design features or a technology solution. Further academic research into gamification is essential to its evolution, opening up new ways of applying its principles and bringing scientific rigour to its practices. Growing technological innovation is leading to an explosion of new forms of gamification.

## Cases

01 / 05

Zorraquino spotlights

1. 01  
Gamification is consolidating as a driver of participation in non-game commercial settings.
2. 02  
One of its new purposes is to change the behaviour of the target audience in order to achieve commercial results.
3. 03  
Beyond conventional games and their usefulness in education, gamified processes are finding unusual applications, from promoting exclusive products to matching people.

## More on the trend

### References

- [Presentamos Swipe Night: Una aventura original creada para deslizar con la función Swipe®](https://blog.gotinder.com/introducing-swipe-night/)
- [‘MissionRacer’: How Amazon turned the tedium of warehouse work into a game](https://www.washingtonpost.com/technology/2019/05/21/missionracer-how-amazon-turned-tedium-warehouse-work-into-game/)
- [This couples therapy app convinced my husband to do more chores](https://www.fastcompany.com/90409594/this-couples-therapy-app-convinced-my-husband-to-do-more-chores)
- [KENZO introduces Shopping League, the first e-shop in which you have to fight before you shop!](https://marcommnews.com/kenzo-introduces-shopping-league-the-first-e-shop-in-which-you-have-to-fight-before-you-shop/)
- [This game uses troll tactics to teach critical thinking](https://techcrunch.com/2019/09/13/this-game-uses-troll-tactics-to-teach-critical-thinking/)
- [Virtual reality game shows Danish teenagers how to party – without a hangover](https://www.theguardian.com/society/2019/mar/09/danish-virtual-reality-app-teenage-drinking-problem)
- [Cyber-skills platform Immersive Labs raises $40M in North America expansion](https://techcrunch.com/2019/11/06/immersive-labs-series-b/)
- ['Jeopardy' fans can play this game while they drive. Experts aren't sure that's safe](https://edition.cnn.com/2019/09/19/tech/drivetime-jeopardy-google-amazon/index.html)

Pages 5–26 of the report

[![Transhumanism: Technological development enhances human capabilities.](https://cdn.sanity.io/images/0w1142l8/production/964ba9c279fc0d73ada6292629625a771d5fc4ee-1920x1152.webp/transhumanism-technological-development-enhances-human-capabilities.webp?w=1600&fit=max&auto=format&q=85)](https://www.zorraquino.com/en/trends/digital-trends-2020/transhumanism)

Next trend · 02

[Transhumanism](https://www.zorraquino.com/en/trends/digital-trends-2020/transhumanism)