# Sensation design · Digital Trends 2020 · Zorraquino
> Total control for users as an extension of their finger and mind.
URL: https://www.zorraquino.com/en/trends/digital-trends-2020/sensation-design

![Sensation design: Total control for users as an extension of their finger and mind.](https://cdn.sanity.io/images/0w1142l8/production/7680255faba25fefca0301d7c8e89b2e9d30347e-1920x1280.webp/sensation-design-total-control-for-users-as-an-extension-of-their-finger-and.webp?w=1600&fit=max&auto=format&q=85)

Trend 09

# Sensation design

1. [Digital Trends 2020Home](https://www.zorraquino.com/en/trends/digital-trends-2020)
2. [Trend 01Limitless gamification](https://www.zorraquino.com/en/trends/digital-trends-2020/limitless-gamification)
3. [Trend 02Transhumanism](https://www.zorraquino.com/en/trends/digital-trends-2020/transhumanism)
4. [Trend 03AR & VR Shopping](https://www.zorraquino.com/en/trends/digital-trends-2020/ar-vr-shopping)
5. [Trend 04The 5G challenge](https://www.zorraquino.com/en/trends/digital-trends-2020/5g-challenge)
6. [Trend 05Autonomous things](https://www.zorraquino.com/en/trends/digital-trends-2020/autonomous-things)
7. [Trend 06Audio power](https://www.zorraquino.com/en/trends/digital-trends-2020/audio-power)
8. [Trend 07No code](https://www.zorraquino.com/en/trends/digital-trends-2020/no-code)
9. [Trend 08Affective computing](https://www.zorraquino.com/en/trends/digital-trends-2020/affective-computing)
10. [Trend 09Sensation design](https://www.zorraquino.com/en/trends/digital-trends-2020/sensation-design)
11. [Trend 10Tech for marketing](https://www.zorraquino.com/en/trends/digital-trends-2020/tech-for-marketing)

Sensation design

Total control for users as an extension of their finger and mind.

## At a glance

We are witnessing the resurgence of organic design, which takes naturalness as its main inspiration while making the most of today’s technology. Fluid, fast, smooth, natural or magical interfaces are frictionless experiences that simply make users feel good. The beauty of this new sensation design is that it is not limited by the medium, but skilfully blends into it as an extension of the user’s mind and of the natural world. This trend points to the future paths most likely to shape the way we design and experience products over the coming decades. When design is applied properly, it improves a product’s sophistication, functionality and overall value.

## Cases

01 / 05

Zorraquino spotlights

1. 01  
Organic minimalism extends the “less is more” philosophy by including restrained organic shapes and seamlessly integrated interface elements.
2. 02  
Organic shapes use curvature and subtle surface undulation to create a simple visual statement.
3. 03  
Fluid interfaces improve the user experience, making every interaction feel fast, light and meaningful.

## More on the trend

### References

- [Organic Design](https://www.aesdes.org/2019/01/24/organic-design/)
- [David William Baum](https://www.davidwilliambaum.com/)
- [Jesper Landberg](https://jesperlandberg.dev/Stuuudio.com)
- [stuuudio.co](https://stuuudio.co/)
- [Web Design Trends: Voice Interfaces, Image Search, Alexa and other crazy things that are rocking our world.](https://www.awwwards.com/web-design-trends-2019.html)
- [Understanding and using emerging aesthetic design trends](https://www.delve.com/insights/aesthetic-design-trends)
- [Taro Yoshimura](https://taroyoshimura.dev/)
- [Ray Eum](https://eumray.com/)
- [Everest Agency](http://www.everest.agency/)
- [Building Fluid Interfaces](https://medium.com/@nathangitter/building-fluid-interfaces-ios-swift-9732bb934bf5)
- [Fluid Interfaces](https://uxdesign.cc/fluid-interfaces-8302c95939fb)

Pages 210–230 of the report

[![Tech for marketing: How to use technology to redefine and optimise marketing.](https://cdn.sanity.io/images/0w1142l8/production/892f399b0bcffba372a0c52729691bdaa9c14e3a-1920x1280.webp/tech-for-marketing-how-to-use-technology-to-redefine-and-optimise-marketing.webp?w=1600&fit=max&auto=format&q=85)](https://www.zorraquino.com/en/trends/digital-trends-2020/tech-for-marketing)

Next trend · 10

[Tech for marketing](https://www.zorraquino.com/en/trends/digital-trends-2020/tech-for-marketing)