# Tech for marketing · Digital Trends 2020 · Zorraquino > How to use technology to redefine and optimise marketing. URL: https://www.zorraquino.com/en/trends/digital-trends-2020/tech-for-marketing ![Tech for marketing: How to use technology to redefine and optimise marketing.](https://cdn.sanity.io/images/0w1142l8/production/892f399b0bcffba372a0c52729691bdaa9c14e3a-1920x1280.webp/tech-for-marketing-how-to-use-technology-to-redefine-and-optimise-marketing.webp?w=1600&fit=max&auto=format&q=85) Trend 10 # Tech for marketing 1. [Digital Trends 2020Home](https://www.zorraquino.com/en/trends/digital-trends-2020) 2. [Trend 01Limitless gamification](https://www.zorraquino.com/en/trends/digital-trends-2020/limitless-gamification) 3. [Trend 02Transhumanism](https://www.zorraquino.com/en/trends/digital-trends-2020/transhumanism) 4. [Trend 03AR & VR Shopping](https://www.zorraquino.com/en/trends/digital-trends-2020/ar-vr-shopping) 5. [Trend 04The 5G challenge](https://www.zorraquino.com/en/trends/digital-trends-2020/5g-challenge) 6. [Trend 05Autonomous things](https://www.zorraquino.com/en/trends/digital-trends-2020/autonomous-things) 7. [Trend 06Audio power](https://www.zorraquino.com/en/trends/digital-trends-2020/audio-power) 8. [Trend 07No code](https://www.zorraquino.com/en/trends/digital-trends-2020/no-code) 9. [Trend 08Affective computing](https://www.zorraquino.com/en/trends/digital-trends-2020/affective-computing) 10. [Trend 09Sensation design](https://www.zorraquino.com/en/trends/digital-trends-2020/sensation-design) 11. [Trend 10Tech for marketing](https://www.zorraquino.com/en/trends/digital-trends-2020/tech-for-marketing) Tech for marketing How to use technology to redefine and optimise marketing. ## At a glance Thanks to technological advances, marketing has long been evolving towards a definition that goes beyond fostering the relationship between brands and their customers. So-called MarTech, the union of marketing and technology, helps companies improve their knowledge of their customers and the way they relate to them, with the aim of offering better products and services that meet their expectations and needs. Turning marketing technology into business effectiveness correlates with the use of MarTech. A wide and ever-growing range of technology tools to develop marketing strategies through analytics, automation, monitoring or personalisation… ## Cases 01 / 05 Zorraquino spotlights 1. 01 The marketing sector is becoming ever more sophisticated through technology, as happened in finance with fintech and in health with eHealth. 2. 02 Companies’ digital transformation processes start by putting the consumer at the centre, and from there a strategy is developed to make the most of exponential technological resources. 3. 03 The performance of marketing strategies increasingly depends on the latest technologies, such as AI, virtual or augmented reality, cloud computing, big data and IoT, among others. ## More on the trend ### References - [verishop.com](https://www.verishop.com) - [Hour](https://www.hourone.ai/) - [Computer scientists develop new tool that generates videos from themed text](https://www.sciencedaily.com/releases/2019/11/191114115844.htm) - [Route](https://route.com/) - [Amazon Moments](https://developer.amazon.com/de/moments) - [Rate my content](https://www.ratemycontent.co.uk/) - [This Clever New Service Auto-Cancels Your Free](https://www.wired.com/story/free-trial-card/) - [Computer scientists develop new tool that generates videos from themed text](https://www.sciencedaily.com/releases/2019/11/191114115844.htm) Pages 233–254 of the report [![Consumer Trends 2020 cover: a woman looks at the camera in a supermarket aisle as she takes a product from the shelf.](https://cdn.sanity.io/images/0w1142l8/production/aa0b30b3af78c4e7100062fb344ee62400c32711-2400x1800.webp/consumer-trends-2020-cover-a-woman-looks-at-the-camera-in-a-supermarket-aisle-as.webp?w=1600&fit=max&auto=format&q=85)](https://www.zorraquino.com/en/trends/consumer-trends-2020) Next report [Consumer Trends 2020](https://www.zorraquino.com/en/trends/consumer-trends-2020)