# Tech & Marketing Trends 2018 · Zorraquino
> Digital marketing trends for 2018.
URL: https://www.zorraquino.com/en/trends/marketing-digital-2018

![Tech & Marketing Trends 2018 cover: a bundle of optical fibres glowing pink and purple among blurred lights.](https://cdn.sanity.io/images/0w1142l8/production/407919d011e8056942dfe01fbdc2229b861aed22-1999x1499.webp/tech-marketing-trends-2018-cover-a-bundle-of-optical-fibres-glowing-pink-and.webp?w=1600&fit=max&auto=format&q=85)

# Tech& Marketing Trends 2018

Digital marketing trends for 2018.

[Download the reportDownload](https://cdn.sanity.io/files/0w1142l8/production/4b3bc697bd7492dad34aaad15e7a10448a930c8c.pdf/zorraquino-tech-marketing-trends-2018-es.pdf?dl=)

1. [Tech & Marketing Trends 2018Home](https://www.zorraquino.com/en/trends/marketing-digital-2018)
2. [Trend 01Mobile +](https://www.zorraquino.com/en/trends/marketing-digital-2018/mobile-plus)
3. [Trend 02Integrated communication](https://www.zorraquino.com/en/trends/marketing-digital-2018/integrated-communication)
4. [Trend 03The new chatbots](https://www.zorraquino.com/en/trends/marketing-digital-2018/the-new-chatbots)
5. [Trend 04Objectification](https://www.zorraquino.com/en/trends/marketing-digital-2018/thingification)
6. [Trend 05Automated content](https://www.zorraquino.com/en/trends/marketing-digital-2018/automated-content)
7. [Trend 06Self-service marketing](https://www.zorraquino.com/en/trends/marketing-digital-2018/self-service-marketing)
8. [Trend 07Live video](https://www.zorraquino.com/en/trends/marketing-digital-2018/live-video)
9. [Trend 08Semantic search](https://www.zorraquino.com/en/trends/marketing-digital-2018/semantic-search)
10. [Trend 09The brand as a medium](https://www.zorraquino.com/en/trends/marketing-digital-2018/the-brand-as-a-medium)
11. [Trend 10I-commerce](https://www.zorraquino.com/en/trends/marketing-digital-2018/i-commerce)
12. [Trend 11Image recognition](https://www.zorraquino.com/en/trends/marketing-digital-2018/image-recognition)
13. [Trend 12Micro-moments](https://www.zorraquino.com/en/trends/marketing-digital-2018/micro-moments)
14. [Trend 13Customer experience and data](https://www.zorraquino.com/en/trends/marketing-digital-2018/customer-experience-and-data)

## Introduction

For those who don't know us, Zorraquino is a design and digital strategy consultancy specialising in branding, user experience and the development of end-to-end solutions for digital business. 2018 is an interesting year for us, full of projects and new challenges. And partly for this reason, in this report we present the 12 most relevant technology and digital marketing trends of the moment, plus an extra concept that we consider the basis of everything to come: customer experience and data.

## The ten trends

[![Mobile +: Mobile use seems to have no ceiling](https://cdn.sanity.io/images/0w1142l8/production/bbe60757b0ceef2d205a0a437e82214f11e82171-1200x806.webp/mobile-mobile-use-seems-to-have-no-ceiling.webp?w=1600&fit=max&auto=format&q=85)01Mobile +Mobile use seems to have no ceilingRead trend](https://www.zorraquino.com/en/trends/marketing-digital-2018/mobile-plus)[![Integrated communication: From confrontation to integration: the digital and the real blend](https://cdn.sanity.io/images/0w1142l8/production/b8e3e0bad565532d70c25febbd5a0271905cac22-1280x960.webp/integrated-communication-from-confrontation-to-integration-the-digital-and-the.webp?w=1600&fit=max&auto=format&q=85)02Integrated communicationFrom confrontation to integration: the digital and the real blendRead trend](https://www.zorraquino.com/en/trends/marketing-digital-2018/integrated-communication)[![The new chatbots: A new generation arrives that actually works](https://cdn.sanity.io/images/0w1142l8/production/78c7c3a39ef475c89f345eb21ce5bee3f5c1a2dc-1366x911.webp/the-new-chatbots-a-new-generation-arrives-that-actually-works.webp?w=1600&fit=max&auto=format&q=85)03The new chatbotsA new generation arrives that actually worksRead trend](https://www.zorraquino.com/en/trends/marketing-digital-2018/the-new-chatbots)[![Objectification: When things talk and do marketing](https://cdn.sanity.io/images/0w1142l8/production/f2e39bf25b7e4972653cfa46863b7819d8c730b9-1569x957.webp/objectification-when-things-talk-and-do-marketing.webp?w=1600&fit=max&auto=format&q=85)04ObjectificationWhen things talk and do marketingRead trend](https://www.zorraquino.com/en/trends/marketing-digital-2018/thingification)[![Automated content: Adverts and campaigns that create themselves](https://cdn.sanity.io/images/0w1142l8/production/491ae593dfe65a65672483f783e50c6a56e66580-1600x1000.webp/automated-content-adverts-and-campaigns-that-create-themselves.webp?w=1600&fit=max&auto=format&q=85)05Automated contentAdverts and campaigns that create themselvesRead trend](https://www.zorraquino.com/en/trends/marketing-digital-2018/automated-content)[![Self-service marketing: Marketing you put together yourself](https://cdn.sanity.io/images/0w1142l8/production/a909554988f1ecf47ede244b73b9c4dac85f671e-1600x1067.webp/self-service-marketing-marketing-you-put-together-yourself.webp?w=1600&fit=max&auto=format&q=85)06Self-service marketingMarketing you put together yourselfRead trend](https://www.zorraquino.com/en/trends/marketing-digital-2018/self-service-marketing)[![Live video: When we all become TV channels](https://cdn.sanity.io/images/0w1142l8/production/74ca1d5a6e43c94e3d61207c8040e027a0c6b908-722x706.webp/live-video-when-we-all-become-tv-channels.webp?w=1600&fit=max&auto=format&q=85)07Live videoWhen we all become TV channelsRead trend](https://www.zorraquino.com/en/trends/marketing-digital-2018/live-video)[![Semantic search: The semantic web becomes widespread without our noticing](https://cdn.sanity.io/images/0w1142l8/production/63443b530c0ee235a9eafb003f248b4d5a468778-1600x1066.webp/semantic-search-the-semantic-web-becomes-widespread-without-our-noticing.webp?w=1600&fit=max&auto=format&q=85)08Semantic searchThe semantic web becomes widespread without our noticingRead trend](https://www.zorraquino.com/en/trends/marketing-digital-2018/semantic-search)[![The brand as a medium: Content created by brands](https://cdn.sanity.io/images/0w1142l8/production/153d5c9a1bcafe7b1804b13026ba6fd000e80221-1320x660.webp/the-brand-as-a-medium-content-created-by-brands.webp?w=1600&fit=max&auto=format&q=85)09The brand as a mediumContent created by brandsRead trend](https://www.zorraquino.com/en/trends/marketing-digital-2018/the-brand-as-a-medium)[![I-commerce: Social media sells too](https://cdn.sanity.io/images/0w1142l8/production/b4f27bc22c9ea3c9b8ae3ba9c3be97c38ca7376c-1536x1097.webp/i-commerce-social-media-sells-too.webp?w=1600&fit=max&auto=format&q=85)10I-commerceSocial media sells tooRead trend](https://www.zorraquino.com/en/trends/marketing-digital-2018/i-commerce)[![Image recognition: The internet knows who you are just by looking at you](https://cdn.sanity.io/images/0w1142l8/production/15679039b7ab9fc186a3d5e86d76ed9626d0e468-1600x1066.webp/image-recognition-the-internet-knows-who-you-are-just-by-looking-at-you.webp?w=1600&fit=max&auto=format&q=85)11Image recognitionThe internet knows who you are just by looking at youRead trend](https://www.zorraquino.com/en/trends/marketing-digital-2018/image-recognition)[![Micro-moments: In the right place, at the right time](https://cdn.sanity.io/images/0w1142l8/production/e0dd00777c31ba03df37112706e71b9dab63e5f7-1600x1220.webp/micro-moments-in-the-right-place-at-the-right-time.webp?w=1600&fit=max&auto=format&q=85)12Micro-momentsIn the right place, at the right timeRead trend](https://www.zorraquino.com/en/trends/marketing-digital-2018/micro-moments)[![Customer experience and data: Data and experiences that transform strategies](https://cdn.sanity.io/images/0w1142l8/production/c0155b8751467554ce0a5abad22d80e5c7fd2b0e-1600x1558.webp/customer-experience-and-data-data-and-experiences-that-transform-strategies.webp?w=1600&fit=max&auto=format&q=85)13Customer experience and dataData and experiences that transform strategiesRead trend](https://www.zorraquino.com/en/trends/marketing-digital-2018/customer-experience-and-data)

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