# Automated content · Tech & Marketing Trends 2018 > Adverts and campaigns that create themselves URL: https://www.zorraquino.com/en/trends/marketing-digital-2018/automated-content ![Automated content: Adverts and campaigns that create themselves](https://cdn.sanity.io/images/0w1142l8/production/491ae593dfe65a65672483f783e50c6a56e66580-1600x1000.webp/automated-content-adverts-and-campaigns-that-create-themselves.webp?w=1600&fit=max&auto=format&q=85) Trend 05 # Automated content 1. [Tech & Marketing Trends 2018Home](https://www.zorraquino.com/en/trends/marketing-digital-2018) 2. [Trend 01Mobile +](https://www.zorraquino.com/en/trends/marketing-digital-2018/mobile-plus) 3. [Trend 02Integrated communication](https://www.zorraquino.com/en/trends/marketing-digital-2018/integrated-communication) 4. [Trend 03The new chatbots](https://www.zorraquino.com/en/trends/marketing-digital-2018/the-new-chatbots) 5. [Trend 04Objectification](https://www.zorraquino.com/en/trends/marketing-digital-2018/thingification) 6. [Trend 05Automated content](https://www.zorraquino.com/en/trends/marketing-digital-2018/automated-content) 7. [Trend 06Self-service marketing](https://www.zorraquino.com/en/trends/marketing-digital-2018/self-service-marketing) 8. [Trend 07Live video](https://www.zorraquino.com/en/trends/marketing-digital-2018/live-video) 9. [Trend 08Semantic search](https://www.zorraquino.com/en/trends/marketing-digital-2018/semantic-search) 10. [Trend 09The brand as a medium](https://www.zorraquino.com/en/trends/marketing-digital-2018/the-brand-as-a-medium) 11. [Trend 10I-commerce](https://www.zorraquino.com/en/trends/marketing-digital-2018/i-commerce) 12. [Trend 11Image recognition](https://www.zorraquino.com/en/trends/marketing-digital-2018/image-recognition) 13. [Trend 12Micro-moments](https://www.zorraquino.com/en/trends/marketing-digital-2018/micro-moments) 14. [Trend 13Customer experience and data](https://www.zorraquino.com/en/trends/marketing-digital-2018/customer-experience-and-data) Automated content Adverts and campaigns that create themselves ## Marketing automation The complexity and variety of the conversations brands have to handle, together with advances in artificial intelligence and machine learning, has given rise to a new discipline: marketing automation. Applications that automatically carry out tasks that only humans used to do, from answering questions to suggesting social media messages or identifying photos to share... And that also get better every day. A kind of tool there are more and more of, which saves time and money, makes it easier to reach everything, helps optimise campaigns and, in short, makes the difficult easy. ## Cases 01 / 05 Zorraquino spotlights 1. 01 Not losing sight of the continuing importance of the human factor in guiding and directing data analysis. 2. 02 It is very advanced on computers; new programs are being developed with a focus on mobile. 3. 03 Personalisation keeps taking shape: understanding audience behaviour to address each person specifically. ## More on the trend ### References - [7 Tech Trends that Will Shake up Content Marketing 2018](https://www.forbes.com/sites/johnhall/2017/08/20/7-tech-trends-that-will-shake-up-content-marketing-in-2018/#67e8c5a43621) - [11 Best Social Media Automation Tools Smart for Content Marketers](http://www.jeffbullas.com/11-best-social-media-automation-tools-smart-content-marketers/) - [Content Marketing Tools: the Ultimate Tools](http://www.curata.com/blog/content-marketing-tools-ultimate-list/) - [18 Marketing Trends for 2017](https://buildfire.com/mobile-marketing-trends-2017/) Pages 65–78 of the report [![Self-service marketing: Marketing you put together yourself](https://cdn.sanity.io/images/0w1142l8/production/a909554988f1ecf47ede244b73b9c4dac85f671e-1600x1067.webp/self-service-marketing-marketing-you-put-together-yourself.webp?w=1600&fit=max&auto=format&q=85)](https://www.zorraquino.com/en/trends/marketing-digital-2018/self-service-marketing) Next trend · 06 [Self-service marketing](https://www.zorraquino.com/en/trends/marketing-digital-2018/self-service-marketing)