# I-commerce · Tech & Marketing Trends 2018 · Zorraquino > Social media sells too URL: https://www.zorraquino.com/en/trends/marketing-digital-2018/i-commerce ![I-commerce: Social media sells too](https://cdn.sanity.io/images/0w1142l8/production/b4f27bc22c9ea3c9b8ae3ba9c3be97c38ca7376c-1536x1097.webp/i-commerce-social-media-sells-too.webp?w=1600&fit=max&auto=format&q=85) Trend 10 # I-commerce 1. [Tech & Marketing Trends 2018Home](https://www.zorraquino.com/en/trends/marketing-digital-2018) 2. [Trend 01Mobile +](https://www.zorraquino.com/en/trends/marketing-digital-2018/mobile-plus) 3. [Trend 02Integrated communication](https://www.zorraquino.com/en/trends/marketing-digital-2018/integrated-communication) 4. [Trend 03The new chatbots](https://www.zorraquino.com/en/trends/marketing-digital-2018/the-new-chatbots) 5. [Trend 04Objectification](https://www.zorraquino.com/en/trends/marketing-digital-2018/thingification) 6. [Trend 05Automated content](https://www.zorraquino.com/en/trends/marketing-digital-2018/automated-content) 7. [Trend 06Self-service marketing](https://www.zorraquino.com/en/trends/marketing-digital-2018/self-service-marketing) 8. [Trend 07Live video](https://www.zorraquino.com/en/trends/marketing-digital-2018/live-video) 9. [Trend 08Semantic search](https://www.zorraquino.com/en/trends/marketing-digital-2018/semantic-search) 10. [Trend 09The brand as a medium](https://www.zorraquino.com/en/trends/marketing-digital-2018/the-brand-as-a-medium) 11. [Trend 10I-commerce](https://www.zorraquino.com/en/trends/marketing-digital-2018/i-commerce) 12. [Trend 11Image recognition](https://www.zorraquino.com/en/trends/marketing-digital-2018/image-recognition) 13. [Trend 12Micro-moments](https://www.zorraquino.com/en/trends/marketing-digital-2018/micro-moments) 14. [Trend 13Customer experience and data](https://www.zorraquino.com/en/trends/marketing-digital-2018/customer-experience-and-data) I-commerce Social media sells too ## Buying through social media Although nobody said it very loudly, for years we thought social media was for communicating but not for selling. Now, social media is gradually building in direct sales options, so that the conversation and the purchase are just a click apart. A new discipline is starting to take hold: i-commerce, as a complement to traditional e-commerce, generally activated through email. A very effective option in some sectors, in which both the main media (Facebook and Google) and some of the biggest advertisers are investing decisively. ## Cases 01 / 05 Zorraquino spotlights 1. 01 The main challenge for i-commerce will be how to integrate selling into social media without the relationship suffering. 2. 02 Despite its growth, many still think social media is not a place for selling; it is rather a place for talking, where trust and disinterested conversation come first. 3. 03 In all likelihood, its adoption and effectiveness will vary by sector: it will work better in some than in others. ## More on the trend ### References - [7 Tendencias Digitales Clave para 2018](https://www.fhios.es/7-tendencias-digitales-clave-para-2018/) - [5 Steps to Taking Engaging Instagram Product](https://www.bigcommerce.com/blog/5-steps-to-taking-engaging-instagram-product-photos-your-audience-will-love/) - [Shopping on Instagram](https://www.bigcommerce.com/blog/instagram-shopping/) - [55 Amazing Instagram Ads to Inspire You](https://adespresso.com/blog/37-instagram-ads-examples/) - [Top Facebook Marketing Trends of 2018](https://jumixdesign.com/top-facebook-marketing-trends-of-2018/) Pages 135–154 of the report [![Image recognition: The internet knows who you are just by looking at you](https://cdn.sanity.io/images/0w1142l8/production/15679039b7ab9fc186a3d5e86d76ed9626d0e468-1600x1066.webp/image-recognition-the-internet-knows-who-you-are-just-by-looking-at-you.webp?w=1600&fit=max&auto=format&q=85)](https://www.zorraquino.com/en/trends/marketing-digital-2018/image-recognition) Next trend · 11 [Image recognition](https://www.zorraquino.com/en/trends/marketing-digital-2018/image-recognition)