# Image recognition · Tech & Marketing Trends 2018 > The internet knows who you are just by looking at you URL: https://www.zorraquino.com/en/trends/marketing-digital-2018/image-recognition ![Image recognition: The internet knows who you are just by looking at you](https://cdn.sanity.io/images/0w1142l8/production/15679039b7ab9fc186a3d5e86d76ed9626d0e468-1600x1066.webp/image-recognition-the-internet-knows-who-you-are-just-by-looking-at-you.webp?w=1600&fit=max&auto=format&q=85) Trend 11 # Image recognition 1. [Tech & Marketing Trends 2018Home](https://www.zorraquino.com/en/trends/marketing-digital-2018) 2. [Trend 01Mobile +](https://www.zorraquino.com/en/trends/marketing-digital-2018/mobile-plus) 3. [Trend 02Integrated communication](https://www.zorraquino.com/en/trends/marketing-digital-2018/integrated-communication) 4. [Trend 03The new chatbots](https://www.zorraquino.com/en/trends/marketing-digital-2018/the-new-chatbots) 5. [Trend 04Objectification](https://www.zorraquino.com/en/trends/marketing-digital-2018/thingification) 6. [Trend 05Automated content](https://www.zorraquino.com/en/trends/marketing-digital-2018/automated-content) 7. [Trend 06Self-service marketing](https://www.zorraquino.com/en/trends/marketing-digital-2018/self-service-marketing) 8. [Trend 07Live video](https://www.zorraquino.com/en/trends/marketing-digital-2018/live-video) 9. [Trend 08Semantic search](https://www.zorraquino.com/en/trends/marketing-digital-2018/semantic-search) 10. [Trend 09The brand as a medium](https://www.zorraquino.com/en/trends/marketing-digital-2018/the-brand-as-a-medium) 11. [Trend 10I-commerce](https://www.zorraquino.com/en/trends/marketing-digital-2018/i-commerce) 12. [Trend 11Image recognition](https://www.zorraquino.com/en/trends/marketing-digital-2018/image-recognition) 13. [Trend 12Micro-moments](https://www.zorraquino.com/en/trends/marketing-digital-2018/micro-moments) 14. [Trend 13Customer experience and data](https://www.zorraquino.com/en/trends/marketing-digital-2018/customer-experience-and-data) Image recognition The internet knows who you are just by looking at you ## The internet recognises you It sounds like science fiction, but the reality is that the photos we post online can be scanned in seconds with such high accuracy that it is possible to identify not only who we are but what mood we are in. A technology that is advancing fast, with obvious privacy problems, but that offers endless possibilities for users and brands: it makes it possible to identify products, search by image, create personalised services, know where your customer is, what they are doing and how they move, or obtain data on traffic or people's movements... endless possibilities that have already begun to be exploited. ## Cases 01 / 05 Zorraquino spotlights 1. 01 The main challenge of image recognition (especially when aimed at targeting) will be respecting the end consumer's privacy. Something complicated, and we don't know whether it will finally be achieved. 2. 02 For that very reason, image recognition could see its development limited, although it could still be used for general analysis that identifies big trends while respecting people's anonymity. 3. 03 Its use for image searches (looking for objects, locations, brands...) faces no barriers and could grow fast. ## More on the trend ### References - [Image Recognition is Changing Interactive Marketing](https://imagga.com/blog/image-recognition-is-changing-interactive-marketing/) - [The Top 8 Image Recognition Tools](https://www.brandwatch.com/blog/top-5-image-recognition-tools/) - [Salesforce Al Helps Brands Track Images on Social Media](https://techcrunch.com/2017/08/08/salesforce-using-ai-to-find-brand-images-on-social-media/) - [The Top 5 Uses of Image Recognition](https://imagga.com/blog/the-top-5-uses-of-image-recognition/) Pages 155–168 of the report [![Micro-moments: In the right place, at the right time](https://cdn.sanity.io/images/0w1142l8/production/e0dd00777c31ba03df37112706e71b9dab63e5f7-1600x1220.webp/micro-moments-in-the-right-place-at-the-right-time.webp?w=1600&fit=max&auto=format&q=85)](https://www.zorraquino.com/en/trends/marketing-digital-2018/micro-moments) Next trend · 12 [Micro-moments](https://www.zorraquino.com/en/trends/marketing-digital-2018/micro-moments)