# Live video · Tech & Marketing Trends 2018 · Zorraquino
> When we all become TV channels
URL: https://www.zorraquino.com/en/trends/marketing-digital-2018/live-video

![Live video: When we all become TV channels](https://cdn.sanity.io/images/0w1142l8/production/74ca1d5a6e43c94e3d61207c8040e027a0c6b908-722x706.webp/live-video-when-we-all-become-tv-channels.webp?w=1600&fit=max&auto=format&q=85)

Trend 07

# Live video

1. [Tech & Marketing Trends 2018Home](https://www.zorraquino.com/en/trends/marketing-digital-2018)
2. [Trend 01Mobile +](https://www.zorraquino.com/en/trends/marketing-digital-2018/mobile-plus)
3. [Trend 02Integrated communication](https://www.zorraquino.com/en/trends/marketing-digital-2018/integrated-communication)
4. [Trend 03The new chatbots](https://www.zorraquino.com/en/trends/marketing-digital-2018/the-new-chatbots)
5. [Trend 04Objectification](https://www.zorraquino.com/en/trends/marketing-digital-2018/thingification)
6. [Trend 05Automated content](https://www.zorraquino.com/en/trends/marketing-digital-2018/automated-content)
7. [Trend 06Self-service marketing](https://www.zorraquino.com/en/trends/marketing-digital-2018/self-service-marketing)
8. [Trend 07Live video](https://www.zorraquino.com/en/trends/marketing-digital-2018/live-video)
9. [Trend 08Semantic search](https://www.zorraquino.com/en/trends/marketing-digital-2018/semantic-search)
10. [Trend 09The brand as a medium](https://www.zorraquino.com/en/trends/marketing-digital-2018/the-brand-as-a-medium)
11. [Trend 10I-commerce](https://www.zorraquino.com/en/trends/marketing-digital-2018/i-commerce)
12. [Trend 11Image recognition](https://www.zorraquino.com/en/trends/marketing-digital-2018/image-recognition)
13. [Trend 12Micro-moments](https://www.zorraquino.com/en/trends/marketing-digital-2018/micro-moments)
14. [Trend 13Customer experience and data](https://www.zorraquino.com/en/trends/marketing-digital-2018/customer-experience-and-data)

Live video

When we all become TV channels

## Video gains strength

Just when it seemed there could be no more video in our lives, reality makes us understand that the presence of video in communication has only just begun.

A format consumed more every day, reinforced by the personalisation that watching on mobile offers, and established as the first screen for some kinds of content and age groups.

Interaction with video keeps growing; it helps create more personal and emotional bonds with audiences and is a field where brands can still grow, especially with younger people.

## Cases

01 / 05

Zorraquino spotlights

1. 01  
For many brands, the new explosion of video comes after a certain disappointment with the first generation of online video.
2. 02  
Brands will have to approach its use trying to avoid the mistakes of the past, focusing on quality rather than quantity.
3. 03  
Bearing in mind that the growth of video also means a certain saturation of messages, and that audiences increasingly look for quality content.

## More on the trend

### References

- [State of Online Video Q2 2017: Get the Latest Insights and Trends](http://tubularinsights.com/state-of-online-video-q2-2017/)

Pages 92–108 of the report

[![Semantic search: The semantic web becomes widespread without our noticing](https://cdn.sanity.io/images/0w1142l8/production/63443b530c0ee235a9eafb003f248b4d5a468778-1600x1066.webp/semantic-search-the-semantic-web-becomes-widespread-without-our-noticing.webp?w=1600&fit=max&auto=format&q=85)](https://www.zorraquino.com/en/trends/marketing-digital-2018/semantic-search)

Next trend · 08

[Semantic search](https://www.zorraquino.com/en/trends/marketing-digital-2018/semantic-search)