# Micro-moments · Tech & Marketing Trends 2018 · Zorraquino
> In the right place, at the right time
URL: https://www.zorraquino.com/en/trends/marketing-digital-2018/micro-moments

![Micro-moments: In the right place, at the right time](https://cdn.sanity.io/images/0w1142l8/production/e0dd00777c31ba03df37112706e71b9dab63e5f7-1600x1220.webp/micro-moments-in-the-right-place-at-the-right-time.webp?w=1600&fit=max&auto=format&q=85)

Trend 12

# Micro-moments

1. [Tech & Marketing Trends 2018Home](https://www.zorraquino.com/en/trends/marketing-digital-2018)
2. [Trend 01Mobile +](https://www.zorraquino.com/en/trends/marketing-digital-2018/mobile-plus)
3. [Trend 02Integrated communication](https://www.zorraquino.com/en/trends/marketing-digital-2018/integrated-communication)
4. [Trend 03The new chatbots](https://www.zorraquino.com/en/trends/marketing-digital-2018/the-new-chatbots)
5. [Trend 04Objectification](https://www.zorraquino.com/en/trends/marketing-digital-2018/thingification)
6. [Trend 05Automated content](https://www.zorraquino.com/en/trends/marketing-digital-2018/automated-content)
7. [Trend 06Self-service marketing](https://www.zorraquino.com/en/trends/marketing-digital-2018/self-service-marketing)
8. [Trend 07Live video](https://www.zorraquino.com/en/trends/marketing-digital-2018/live-video)
9. [Trend 08Semantic search](https://www.zorraquino.com/en/trends/marketing-digital-2018/semantic-search)
10. [Trend 09The brand as a medium](https://www.zorraquino.com/en/trends/marketing-digital-2018/the-brand-as-a-medium)
11. [Trend 10I-commerce](https://www.zorraquino.com/en/trends/marketing-digital-2018/i-commerce)
12. [Trend 11Image recognition](https://www.zorraquino.com/en/trends/marketing-digital-2018/image-recognition)
13. [Trend 12Micro-moments](https://www.zorraquino.com/en/trends/marketing-digital-2018/micro-moments)
14. [Trend 13Customer experience and data](https://www.zorraquino.com/en/trends/marketing-digital-2018/customer-experience-and-data)

Micro-moments

In the right place, at the right time

## Knowing where and when to be

In marketing, small is in fashion too, and we talk more and more about micro-moments: singular, generally small moments that reveal a specific need to know something, buy something or do something and, also, a communication opportunity for brands.

Thinking in “micro-moments" means breaking the consumer's day down into small pieces to discover opportunities to connect with them, meeting their needs.

It also means learning to communicate in small doses and, what's more, understanding communication as something more than running campaigns and focused on listening and solving.

## Cases

01 / 05

Zorraquino spotlights

1. 01  
The magic of “micro-moments" lies not so much in technical possibilities as in brands' ability to see them.
2. 02  
Finding them means developing an old but complicated skill: seeing life through the consumer's eyes, putting yourself in their place, going through their own "consumer journey" with them.
3. 03  
They are also based on improving the user experience: on identifying moments of opportunity for service, generally small ones.

## More on the trend

### References

- [7 Mayor Digital Marketing Trends for 2018](https://www.smartinsights.com/digital-marketing-strategy/7-major-digital-marketing-trends-2018/)

Pages 169–181 of the report

[![Customer experience and data: Data and experiences that transform strategies](https://cdn.sanity.io/images/0w1142l8/production/c0155b8751467554ce0a5abad22d80e5c7fd2b0e-1600x1558.webp/customer-experience-and-data-data-and-experiences-that-transform-strategies.webp?w=1600&fit=max&auto=format&q=85)](https://www.zorraquino.com/en/trends/marketing-digital-2018/customer-experience-and-data)

Next trend · 13

[Customer experience and data](https://www.zorraquino.com/en/trends/marketing-digital-2018/customer-experience-and-data)